2023 BFCM Playbook
AKA, your no-nonsense game plan for
Black Friday and Cyber Monday
Brands experience the most growth during and after Black Friday and Cyber Monday (BFCM). This great upside can present a flood of prep — but don’t sweat it! MuteSix sat down with leading growth experts to create a need-to-know guide for planning a profitable strategy in no time.
Why should you elevate your BFCM strategy?
Each year, consumer choices seem to grow exponentially. It’s especially true in e-commerce, where everything and anything is within reach (or two-day shipping). Consumer categories are becoming even more saturated with off-name brands, knock-offs and drop shippers — alongside a crop of young, fledgling brands. Brands that do the upfront work to stand out from the competition will experience the most growth during and after BFCM.
With experience working with over 1,700+ clients across every vertical, MuteSix has percolated a “secret sauce” for winning the merriest season of all.