Written by Ariana Savci, Influencer Marketing Manager
MuteSix, one of the first TikTok Agency Partners
If you’ve been in the app store lately you might’ve noticed this logo to right holding it’s spot in one of the top ten free apps for quite some time. This app is called TikTok, featuring short 15 to 60 second short videos, which are soundtracked by music clips. Content is comedic, on-trend, and interactive. It sits amongst other popular social apps like Instagram, Snapchat and Facebook. It is one of the fastest growing social platforms in history.
As of November 2019 TikTok has over 1 billion users on its platform in 150 countries and has been downloaded over 123 million times. If your brand’s target audience includes anyone between the age 13 and 30, you should be on TikTok right now. Users have all sorts of tools at their disposal right in the app: amazing filters, effects and sounds to score your video. Unlike our old friend Vine, TikTok has created a one stop shop for editing. Users don’t need to use third party apps to create interesting content.
Users can engage with one another through “response” videos or by means of “duets” — users can duplicate videos and add themselves alongside. Hashtags actually exist as a real, functional organizing principle: not for news, or even really anything trending anywhere else than TikTok, but for various “challenges,” or jokes, or repeating formats, or other forms of activity.
“If your brand’s target audience includes anyone between the age 13 and 30, you should be on TikTok right now.”
Instagram’s “Discover” page includes images that may somewhat relate or interest you but TikTok’s similar “For You” page has an even more advanced and engaging algorithm. With a full vertical screen experience, users dive down a rabbit hole of curated content. The app allows users to easily connect, create friendships, and collab with others. Every week there’s new trends, which makes it easy to go viral and increases the potential for popularity. Creators have identified this supportive environment to grow followers and have left Instagram for TikTok. Not only that, but the engagement rate on TikTok is absolutely wild.
If I haven’t sold you on why you should be on TikTok at this point, here are a few more statistics that showcase how powerful this app is and is still becoming…
- TikTok has about 800 million monthly active users with about 60 million of those being in the United States
- TikTok users spend 52 minutes in the app on average a day
- A user opens TikTok 8 times per day on average
- Of their users, 60% are female, 40% are male
- Of their users 60% are between the ages of 16-24 and 26% are between the ages 25-44
- 60% of TikTok users are GenZers and next year, 74 million people in the U.S. will be part of “GenZ”, which will make it the largest generation of all
How can a brand engage with TikTok Creators like we do Instagram Influencers? (more…)