Each year, digital marketing is becoming more and more important for businesses of all sizes. In addition, companies are starting to understand the value of spending their valuable cash on digital advertising.

For example, in 2018 alone, there were more than 3.5 million brand-sponsored Instagram posts. According to Hubspot, at least 70 percent of businesses are “actively investing” in an online content marketing strategy. It’s in this landscape of an overwhelming amount of digital marketing that performance marketing agencies are starting to gain traction.

In this article, we’re going to tell you everything you need to know about performance marketing agencies, including what they are, exactly how they work, what to look for when choosing one, and what trends to look for in performance marketing over the coming years.

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Keeping Up With the TikTok Influencers

Keeping up with the drama between TikTok and the American government is essentially like watching (juicy) reality TV. However, controversy aside, the booming social media platform is quickly proving to … Continued