Facebook Case Study: Headspace

Relaxation through customer acquisition

Headspace provides online subscription video courses to teach people how to meditate. With the core goal of helping people live happier, healthier, more enjoyable lives. They had done very little paid acquisition, and needed to test and scale the acquisition channels that had the best ROI, driving new users to sign-up through their 1, 12, or 24 month subscriptions.

Strategy

  • We focused our campaign entirely on driving new users through Facebook ads, driving new subscribers.
  • We split our campaign into 2 core buckets, focusing on new-user-acquisition through new audiences within one bucket, and within the second bucket; scaling remarketing to existing audiences, through existing email lists and audience pixels.

Results

  • We generated new subscribers from Facebook at an ROI(return-on-investment) of 15x. Which was their best performing traffic sources in terms of subscription acquisition, and return on investment.
  • Our remarketing and retention campaigns helped us identify the ideal messaging to reinstate plans that had expired within 30-days, 60-days, and 90+ days. Reducing attrition by as much as 25%.

Welcome to Headspace

ROI generated

15x

User retention increased by

25%

Target CPA reduced by

45%
Headspace - Smile
Headspace - No more anxiety
Headspace - Yellow

“It was fantastic to work with the team at Headspace. Our team of designers and account managers worked diligently building a unique workflow to support an agressive campaign on Facebook.”

Steve Weiss | CEO, MuteSix

Internet Marketing Los Angeles