Facebook

JibJab

MuteSix worked with the animated e-card brand to help them effectively scale, while still reducing CPA.

The Goal

MuteSix was tasked with getting results for JibJab with Facebook ads.

The Strategy

Working with the JibJab team, MuteSix quickly built video ads in carousel format using a catalog of the 10 most popular e-cards. This approach allowed the ads to show as many choices as possible and to capitalize on the ability of the carousel format to optimize the order of the e-cards based on performance. Text above the videos explained how to make a card and text below allowed shoppers to select and purchase or see even more examples.

To reach more people, MuteSix took JibJab’s list of active long-term subscribers and created a lookalike audience. It expanded this audience even more by using international lookalike audiences to further explore potential markets while also narrowing its target to people with similar characteristics as long-term subscribers. With this combination of high-performing creative and expansive targeting, JibJab saw a 4X increase in sales over the previous year and a 33% reduction in cost per action (purchase) during the holiday season.

4x Revenue increase
33% CPA decrease
2x Scale increase