Magic Spoon

MuteSix worked with the the healthy cereal brand to scale revenue and ROI with Influencer Marketing.

The Goal

Magic Spoon came to MuteSix looking to utilize Influencer Marketing to generate unique content to repurpose in ad creative. In doing so, they hoped to increase revenue and improve their return on investment.

The Strategy

We worked with a variety of influencers, including fitness, health, foodie, family-oriented, and lifestyle influencers. The influencers produced creative content pieces that shared Magic Spoon’s unique value propositions in a fun and playful way, and we were able to successfully repurpose the content we received to generate high performing social ads and UGC mashups. 

27 Influencers 30 Pieces of content acquired 536K Impressions 500% Purchases increase 143% ROAS

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