Meta Zen Den® MuteSix worked with the pet bedding company to get results with conversion rate optimization. The Goal MuteSix was tasked with increasing Zen Den®’s return on ad spend and decreasing their cost per action. The Strategy The team overhauled Zen Den®’s disorganized website with a full redesign on Shopify+. We created 30, 60, and 90-day retargeting campaigns testing different messaging. We also activated and grew previously unused email lists with an automated nurturing and retention email series, as well as weekly email campaigns with rich, informative, entertaining content. 100% CPA decrease 2x ROAS Back View Next Case Study