Marketing vs. Advertising: What’s the Difference?

Marketing and advertising work together to accomplish business goals, but they aren’t one in the same. Here’s what makes them different.

Using Social Media in Higher Education: 7 Tips

Being a student is pretty much a synonym of hardship. Every single day, college students struggle with academic assignments, tight deadlines, complex subjects, and plenty of other issues. But, the … Continued

7 Cybersecurity Trends to Watch out for Small Businesses in 2021

Cybercrimes are escalating with time. Just like technology is helping in modern-day business development, it is also fueling cybercrimes in a big way.  Modifications in the cybersecurity trends keep on … Continued

7 Reasons Why Your Businesses Should Be Using Video For Social Media Growth

Right now, video on social media is having a significant moment. Every major social media channel now includes video. Head of Instagram Adam Mosseri claimed in an Instagram Live that … Continued

Facebook Ads ROI Guide: What to Expect, How to Measure ROI, and How to Improve It

Facebook advertising is notoriously expensive. However, the costs are worth it so long as you achieve a solid return on your investment (ROI). Success is never guaranteed on such a … Continued

Quickly Migrate To Better Integrate: Switching from Bronto to Klaviyo with MuteSix

Quickly Migrate To Better Integrate: Switching from Bronto to Klaviyo with MuteSix On the heels of the latest about Bronto’s upcoming “End of Life” (EOL), a necessary shift is about … Continued

Marketing Vs. Advertising: Which Is Right For You?

Did you know that marketing and advertising are two different things? Although they are both very similar in comparison, they should not be used interchangeably. Keep reading to learn the difference to find which is right for you!

Marketing Vs. Advertising: What Leads To Better Conversions?

Should you market? Or should you advertise? What’s the difference, and what leads to better conversions? Keep reading to find out!

Boost Sales With Thoughtful Discounting Strategies That Don’t Diminish Brand Value

Sales and promos have been a go-to retail strategy since the beginning of the modern shopping era.  If not executed properly, however, discounts can diminish a brands’ polished image. DTC … Continued

How To Turn Existing One-Time Customers Into Recurring Purchases

From our partners at ReferralCandy Amid a global recession, businesses are hyper-focused on getting new customers through their sales funnel. The real, more significant question is: are current customers coming … Continued