Facebook Ads Guide for Holiday Season (Q4)

Holidays are the time when we get together with friends and family, celebrate traditions… and go online to find amazing gifts for our best friends and, more importantly, ourselves.

Is More Data Always Better Data? [Podcast]

On today’s episode, I have the pleasure of interviewing MuteSix’s CMO, Maria Claudio, to discuss what she has learned from working at Facebook before joining the MuteSix team. In this podcast, … Continued

How to Increase Click-Through Rates on Facebook Ads

One of the best metrics to follow to understand how your audience is responding to your ads is to measure the click-through rate (CTR).

You Can Now Run Ads on Facebook Marketplace

Facebook quietly launched Marketplace in 2016, and as of 2018 it now lets brands run ads through this placement.

Facebook Is Testing Out Branded Content Matching

A story leaked by AllFacebook.de (German publisher) has confirmed that Facebook is creating a tool to connect brands with influencers. While Facebook has yet to announce anything definite, its current … Continued

Google Announces New Targeting Capabilities with AdWords Detailed Demographics

Not so long ago, Google announced new targeting capabilities for ad buyers, which seems to have gone unnoticed by many, probably because Facebook and Instagram have been crushing the game … Continued

What Is a Good Conversion Rate for Facebook Ads?

When someone asks me what a good conversion rate for Facebook ads is, I usually reply with: How long’s a piece of string?

The Ambitious Entrepreneur Show Hosts MuteSix Chief Strategy Officer Moody Nashawaty

Our very own, Moody Nashawaty was recently a guest on the Ambitious Entrepreneur podcast this week. Check out the episode to hear him discuss how most brands either hit a … Continued

IGTV and What It Means to Advertisers

For the past decade, the way we consume media has been heavily influenced by mobile and social media, and it seems the future will be no different.

What Are Facebook Dynamic Product Ads?

Facebook Dynamic Product Ads (better known as DPAs) are arguably the most effective marketing tool to drive sales for e-commerce stores and brands with large stock inventory.