How Zero-Party Attribution Data Fuels a Competitive Advantage for DTC Brands September 12, 2022 By Fairing DTC brands can use zero-party data to capitalize on the inherent advantage of their direct relationships: talking to customers, and integrating the insights.
The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate? July 7, 2022 By MuteSix With one year left to migrate from Universal Analytics to Google Analytics 4, the long-awaited migration tool is here. Learn migration best practices to ensure success on the next generation of Google Analytics.
Marketing Data Analytics: How It Can Improve Marketing Performance June 13, 2022 By MuteSix Want to bolster your digital marketing campaigns? Discover what metrics to gather and how marketing data analytics can improve your campaigns.
First-Party Data vs. Third-Party Data: What’s the Difference? May 3, 2022 By MuteSix First-party data and third-party data are used to learn about customers and inform marketing strategies. Learn about the differences with MuteSix.