Last-Click ROAS is Dead. Long Live MER. April 24, 2023 By Josh Ma Last-Click ROAS is Dead. Long Live MER. Josh Ma is MuteSix’s VP of Growth Strategy. In this role, he has helped to evolve the agency’s strategy and internal capabilities in … Continued
Earth Day 2023: How DTC Brands Can Turn Sustainability into Success April 21, 2023 By Courtney Cooper These days, every brand claims to be sustainable. Read what GreenPan has to say about outperforming the “New Era of Sustainability” competition.
What Is A/B Testing & Why It’s Essential in Marketing March 24, 2023 By MuteSix If you’re not A/B testing, you’re leaving revenue on the table. Here is our guide to successfully utilizing variable experimentation.
Strategies to Bolster EOY Sales and Considerations for 2023 Planning December 16, 2022 By Josh Ma Strategies to Bolster EOY Sales and Considerations for 2023 Planning This holiday season has been a huge success for brands. Take a look at these numbers for a YoY comparison. … Continued
How Zero-Party Attribution Data Fuels a Competitive Advantage for DTC Brands September 12, 2022 By Fairing DTC brands can use zero-party data to capitalize on the inherent advantage of their direct relationships: talking to customers, and integrating the insights.
The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate? July 7, 2022 By Courtney Cooper With one year left to migrate from Universal Analytics to Google Analytics 4, the long-awaited migration tool is here. Learn migration best practices to ensure success on the next generation of Google Analytics.
Marketing Data Analytics: How It Can Improve Marketing Performance June 13, 2022 By Courtney Cooper Want to bolster your digital marketing campaigns? Discover what metrics to gather and how marketing data analytics can improve your campaigns.
First-Party Data vs. Third-Party Data: What’s the Difference? May 3, 2022 By Courtney Cooper First-party data and third-party data are used to learn about customers and inform marketing strategies. Learn about the differences with MuteSix.