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Category: Data

Strategies to Bolster EOY Sales and Considerations for 2023 Planning

December 16, 2022

By Josh Ma

Strategies to Bolster EOY Sales and Considerations for 2023 Planning This holiday season has been a huge success for brands. Take a look at these numbers for a YoY comparison. … Continued

How Zero-Party Attribution Data Fuels a Competitive Advantage for DTC Brands

September 12, 2022

By Fairing

DTC brands can use zero-party data to capitalize on the inherent advantage of their direct relationships: talking to customers, and integrating the insights.

The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate?

July 7, 2022

By Courtney Cooper

With one year left to migrate from Universal Analytics to Google Analytics 4, the long-awaited migration tool is here. Learn migration best practices to ensure success on the next generation of Google Analytics.

Marketing Data Analytics: How It Can Improve Marketing Performance

June 13, 2022

By Courtney Cooper

Want to bolster your digital marketing campaigns? Discover what metrics to gather and how marketing data analytics can improve your campaigns.

First-Party Data vs. Third-Party Data: What’s the Difference?

May 3, 2022

By Courtney Cooper

First-party data and third-party data are used to learn about customers and inform marketing strategies. Learn about the differences with MuteSix.

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