How Do Facebook Ads Work: A Complete Guide

Facebook is on track to make over $60 billion in revenue this year from advertising alone. Many marketers who tried Facebook ads, especially in their early days, decided that Facebook advertising just doesn’t work. Don’t believe them.

How Are Rich Media Ads Different From Other Ad Formats?

Marketers are turning to different ad formats to regain their target audience’s attention. Rich media ads bring creativity into your marketing campaigns and engage your viewers when bland display ads struggle — but what is rich media all about?