Bidding Wars: A Definitive Guide of What Google Bidding Strategies Are and How to Use Them

Written By Brandon Mitchell, Sr. Paid Search Campaign Manager at MuteSix Smart bidding is a resource that automates certain processes and uses machine learning to optimize ads for better conversion … Continued

Measuring Up: The Google Ads Tag or Analytics? Use Both to Measure Website Conversion Rates

Written By: Matt Martinez, Paid Search Campaign Manager at MuteSix When it comes to determining the true success of a website, you can’t simply rely on organic traffic because actual … Continued

Turn Your Brand Into a YouTube Sensation: 5 Video Types to Master Now (and How)

Turn Your Brand Into a YouTube Sensation: 5 Video Types to Master Now (and How) Written By: Matt Martinez, Paid Search Campaign Manager at MuteSix Most brands have figured out … Continued

Numbers Not “Adding” Up? 5 Ways to Monitor Your Google Ads Performance

Numbers Not “Adding” Up? 5 Ways to Monitor Your Google Ads Performance Written By: Matt Martinez, Paid Search Campaign Manager at MuteSix Google Ads performance is bound to shift over … Continued

RSAs vs. ETAs: Everything You Need to Know About the Two Most-Used Ad Formats

RSAs vs. ETAs: Everything You Need to Know About the Two Most-Used Ad Formats Written By: Matt Martinez, Paid Search Campaign Manager at MuteSix Launched in 1998, Google Search is … Continued

Searching for the Perfect Match: Google Makes It Easier To Reach Customers With Phrase Match

Searching for the Perfect Match: Google Makes It Easier To Reach Customers With Phrase Match  Written By: Brandon Mitchell, Paid Search Campaign Manager at MuteSix If you’ve used Google Ads, … Continued

Google Shopping Campaigns: 5 Successful Examples to Follow to Start Ranking Today

Google Shopping Campaigns: 5 Successful Examples to Follow to Start Ranking Today When strategizing how best to promote your DTC brand, Google Shopping campaigns rank top of mind. But how … Continued

How Much Do Google Ads Cost in 2021?

Google ads cost on average between $1 to $2 per click, although this number varies greatly depending on keywords. Small and mid-size businesses can enjoy a great return on investment with Google ads thanks to adequate planning and strategizing.

Advertising Techniques That Work: Why Digital Advertising Is The Future

Ask any marketer, and they’ll tell you the same thing — digital advertising is the future. For the best advertising techniques that actually work, read on to learn more.

5 Google Marketing Tools Every Business Should Be Using

Ask any marketer, and they’ll tell you the same thing — digital advertising is the future. For the best advertising techniques that actually work, read on to learn more.