The iOS 15 Drop: Email Marketing Implications and Solutions You Need to Know September 23, 2021 By MuteSix First it was App Tracking Transparency. Now it’s anonymizing end-user data. When will Apple stop taking a bite out of consumer shopping behavior? While paid social channels like Facebook / … Continued
The Untrackable Future? New Measurement Solutions to Combat Signal Loss July 27, 2021 By MuteSix The Untrackable Future? New Measurement Solutions to Combat Signal Loss Any iPhone user knows the rush that’s felt when updating their iOS to fix pesky bugs and, better yet, enjoy … Continued
iOS 15: Stopping Email Marketing in Its Tracks July 27, 2021 By MuteSix iOS 15: Stopping Email Marketing in Its Tracks Apple’s campaign to create a privacy-first world for consumers marches full speed ahead with the impending rollout of iOS 15, slated for … Continued
How iOS 14 Will Change Advertising for E-commerce Brands April 26, 2021 By MuteSix How iOS 14 Will Change Advertising for E-commerce Brands At the tail end of 2020, news of iOS 14’s policy changes rocked the digital and advertising industry. Apple’s move to … Continued
Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies April 21, 2021 By Steve Weiss Apple’s iOS 14 Privacy Feature Will Have Lasting Implications For SMBs and Ad Agencies For months now, Apple and Facebook have been very publicly battling over the impending rollout of a data … Continued