Email, search, and social media are leading the way in how we reach new prospects and keep current customers engaged with our business. Digital marketing is becoming increasingly mobile first, and therefore it’s really important to find a way to engage with folks directly on their mobile devices. However, the prevalence of smartphones has tricked brands into largely focusing their marketing efforts on mobile websites.
Ecommerce businesses have focused so much on online platforms that many have forgotten the more traditional forms of communication. SMS messaging – yes, SMS messaging – is now considered traditional :). It’s one of the strongest marketing tools in this new economy.(more…)