YouTube CTV to Roll Out Massive Targeting and Buying Improvements–Will CTV Reign Supreme This Q4? August 31, 2022 By Courtney Cooper YouTube CTV to Roll Out Massive Targeting and Buying Improvements–Will CTV Reign Supreme This Q4? As some 194 million users have been streaming away on their Connected TV (CTV) devices, … Continued
The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate? July 7, 2022 By Courtney Cooper With one year left to migrate from Universal Analytics to Google Analytics 4, the long-awaited migration tool is here. Learn migration best practices to ensure success on the next generation of Google Analytics.
TikTok Introduces “Branded Mission”– Is This the Future of UGC Content Creation for Brands? May 26, 2022 By Courtney Cooper TikTok recently introduced Branded Mission, a promising offering to help brands collect the UGC necessary to acquire, convert, and retain customers–and fairly compensate the creators who produce it.
TikTok Extends Video Length to 10 Minutes–So, Is Long the New Short? May 4, 2022 By Courtney Cooper TikTok has extended its video length capabilities to 10 minutes. We spoke to the experts at both TikTok and MuteSix for the long and short of what this means for brands and content creators.