With the iOS14 roll out, Google is moving to modeled conversions to help make up for the anticipated drop in performance. Also, with changes in data-driven attribution, our Google reps have told us that we are likely to see an increase in top of funnel efforts like YouTube & Discovery and a drop in performance in efforts like branded search.
With the world opening back up and people moving away from their computers, reaching users where they are at will be a driving factor in retention marketing. SMS messages are typically read within 3 minutes of sending and reach customers directly. SMS platforms continue to launch functionality to personalize the user experience, so start growing your SMS list now.
Prime Day is announced and will be on June 21-22, a 48 hour event. It should lend itself to a very busy shopping weekend, as Father’s Day is June 20.
Although we are gearing up for summer, now is the time to start planning fall productions as well! Most full-scale productions take about two months to complete– so all of the back-to-school, sweater-weather, cozy visual content should be shot soon!
As we gear up for the summer that we have all waited 2 years for, people will want that perfect photo for the gram. Make sure your ads are positioning your products as the Must-Have-Summer-2021 product! Create iconic photos, videos, dances and trends to keep your brand relevant through this exciting time!