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Influencer Marketing: 6 Strategies For Every Campaign

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Influencer Marketing: 6 Strategies For Every Campaign

Did you know that for every $1 spent on influencer marketing, businesses are gaining a whopping $6.50 in earned media? That’s a pretty big ROI when you really think about it! However, what you might really be thinking is what in the world are these marketing tactics that these businesses are using to drive such remarkable success. 

Today, businesses and marketers are busier than ever, learning about the most effective influencer marketing tactics that can help them boost their campaign return-on-investment. With the rapidly growing popularity of influencer collaborations among brands all around the world, it’s becoming increasingly important to know the right influencer tactics, especially when it comes to social media marketing. 

The following stats will give you some insight into how marketers are using influencer marketing to amplify their brand’s presence. 

  • 43% of advertisers use it to reach younger demographics like millennials, who are not fans of traditional ads.
  • 56% of advertisers use it to drive traffic to their websites.
  • 77% of advertisers use social media influencer collaborations to push engagement.
  • 89% of advertisers use it to create authentic content about their brand. 

In this article, we’ll take a look at what influencer strategies you need to know for every campaign to amplify your brands’ presence. 

6 Strategies For Every Campaign

Set Goals

In reality, marketing only really works if you set out clear long and short-term objectives and goals. And an influencer marketing platform is no exception. You have to understand what you want to achieve—we can’t stress that enough. 

Prior to setting your goals, it’s critical that you understand your target audience, your messaging, and the action you want your viewers to take. Ask yourself the following:

  • Who are we trying to reach? 
  • What is our brand’s message?
  • What do we want our viewers to do as a result of the campaign?

It’s easy to skip over these sorts of questions, but it’s essential that you dig deep and construct meaningful answers. We know that we are trying to reach potential customers, but who are these customers, exactly, and what are they interested in? What do they need, and what will they respond to? Set aside the time to build detailed customer personas and find your target market. 

Once you have clear, definitive answers to these questions, it’s time to layout your brand’s goals. The trick here is to be as specific as you possibly can. Wishy-washy targets such as “get more followers” or “boost brand awareness” won’t cut it—those goals are a given and essentially meaningless. When it comes down to it, all marketing is about boosting your brands’ awareness and obtaining more followers.

Instead, set very specific targets or goals. Don’t say “drive more viewers to our webpage,” say “sell 10,000 product x within one month of campaign launch” or “double our Instagram followers by x date.”

Now, will this guarantee that you will hit those goals? Not exactly. But specific goals will guide you in the right direction and help you stay on track. 

Leverage Micro-Influencers

It’s wise to be aware of a category of influencers known as micro-influencers, who have a lesser number of greatly engaged followers. According to recent research, 82% of people are more likely to follow a micro-influencers recommendation for purchasing decisions.

This type of influencer is capable of creating stronger connections with their audiences because they tend to have a much smaller follower count. And because of this, their subscribers are way more engaged as well as receptive and are more likely to trust their advice and recommendations, meaning that this kind of influencer marketing works. 

That’s why working with micro-influencers on multiple social media platforms can be a really great tactic to run a successful campaign. Another reason why you should consider these influencers is because they charge less, so it is much more cost-effective than going with a well-known influencer or blogger with a large following. 

Leveraging micro-influencer and content creator collabs is a promising influencer marketing tactic that can really help you immensely to efficiently engage your target audience.  

Work With Influencers Who Love Your Brand

If influencers are already talking about your brand without any sponsorship, it means that they are pretty fond of your brand. This means that they already have an established and interested audience who are likely to take to your message well, so this is a good place for outreach. 

And what could be a better strategy to ensure the success of your campaigns than partnering with one of these relevant influencers? If you ask them to promote your brand, you will find that you have a much better chance of generating maximum campaign ROI rather than paying the big bucks for a random celebrity endorsement. 

Collaborate With Influencers Long-Term

Efficient and effective collaboration is immensely crucial to driving the best results. And tracking down different influencers who can be your brand ambassadors in the long run—is without a doubt a successful influencer marketing strategy. 

Many famous brands collaborate with the same influencers on all their marketing campaigns. They don’t treat such associations as a one-time transaction. Of course, this works provided that the influencer’s niche and interests align with the brand.

Challenge Your Influencers To Be Creative

The beauty of this type of marketing lies in the content that influencers create. Influencers are remarkably talented individuals with the ability to create something truly magical. The obvious benefit? It saves you and your team both time and effort in brainstorming and coming up with new creative ideas. 

So, what’s the influencer marketing tactic that you are essentially employing here?

Providing your influencers with ample creative freedom rather than requiring a template when it comes to Snapchat, TikTok, and more is a proven tactic. In fact, one recent study found that 77% of influencers prefer working with brands that provide creative freedom for their sponsored posts. Allowing them to do giveaways, craft Instagram posts, invent hashtags, and more is a win-win for you both. 

Track Results

The most effective marketing is the kind of marketing that’s tracked and monitored with metrics. It’s simple, really: it’s all about understanding whether or not what you are doing is actually getting you results. It’s imperative to know whether an increase in revenue, engagement rates, or traffic can be attributed to your social network marketing or something else. And if you are not seeing improvements across the board, you need to be able to figure out why. 

You also need to understand which marketing campaigns are performing the best and which ones are performing the worst. 

One of the easiest ways to track how many sales an influencer marketing campaign is driving in is with a unique code. You simply provide the influencer with an offer code that is exclusive to them and track how many sales are completed using that code.

Now, this isn’t exactly foolproof—offer codes tend to get passed around the web via word of mouth, and people can wind up using the code despite never having even come across the influencer that you are working with or any of their content. A more reliable approach is to provide each influencer with a trackable, tagged URL that they can share with their audience. An affiliate tracking program can then automate the process of creating these URLs, in addition to tracking sales by the influencer. 

At the end of the day, track everything—it’s the only way you can establish which campaigns are working and which ones need to get tweaked. 

A Final Word

Let’s face it—influencer marketing is the new wave in the digital marketing industry. It’s not just the fashion, beauty, and lifestyle industries that benefit from influencer content marketing. Everyone in e-commerce does. And if done properly, your community of influencers can take your brand to unimaginable heights. 

Influencer marketing is extremely effective but can be a little challenging to perfect—especially if you are a busy business owner with very little free time on your hands! Recruit the help of a reputable advertising agency like MuteSix to handle all of your advertising needs. 

From finding amazing influencers that fit your brand’s aesthetic to tracking marketing campaign results, MuteSix has your back!

Sources:

https://influencermarketinghub.com/influencer-marketing-statistics/

http://go2.experticity.com/rs/288-AZS-731/images/Experticity-KellerFaySurveySummary_.pdf?_ga=2.222175320.1922164868.1515233850-1299873601.1515233850

https://www.iab.com/wp-content/uploads/2015/12/Crowdtap_TheStateofInfluencerMarketing.pdf

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