To succeed on the rapidly growing video platform where entertainment reigns supreme, creating engaging content is critical. It’s also essential that brands get their verified badge on TikTok because of increased credibility, expanded reach, and a wide array of networking opportunities.
Here’s everything you need to know about getting verified on TikTok to help you achieve that coveted blue checkmark.
When you’re verified on TikTok, your account receives a blue checkmark to indicate that your account is authentic. This blue checkmark sets you apart from other accounts that may try to copy your name or content. This verification badge is also typically a sign that you’re a popular creator, influencer, or public figure.
Having a successful TikTok as a brand is more than just a blue checkmark — the TikTok verified badge offers real benefits, specifically credibility and trustworthiness, reach, and social networking. Here’s what you need to know about the blue tick mark.
Being verified on TikTok provides you with credibility. That way, your followers — as well as TikTok’s moderators — know that you’re the real deal and aren’t a phony or scam artist.
Credibility is immensely important when it comes to influencer marketing on all channels — and TikTok is no exception. Brands that align with credible influencers are often more successful, as their followers are more likely to trust and be influenced by an influencer’s shopping choices.
Being verified on TikTok also provides you with reach. Rumor has it that TikTok’s algorithm prioritizes verified accounts, resulting in more watch time on your TikTok videos, as well as more potential followers on other social networks.
Finally, being verified on TikTok may provide you with valuable networking opportunities. Celebrities and influencers are more likely to work with accounts with a blue badge due to the credibility factor.
Ultimately, getting verified on TikTok requires more than just followers, viewer metrics, and viral content. And while this might be a bit frustrating, it’s actually a good thing! This means that smaller accounts can get verified so long as they meet the other requirements through a smart TikTok strategy.
On other platforms like Instagram and Twitter, you’re able to request verification once you feel that you meet the requirements. On TikTok, however, there’s no way for you to request verification on your own. Instead, the TikTok team identifies the accounts that they want to verify.
Additionally, there’s no way for you to pay for verification on TikTok or any other social media platform. Instead, you have to be familiar with the community guidelines and application process and work to earn your verification.
As you now know, TikTok doesn’t employ a simple verification process based on follower count alone. Instead, TikTok users have to go through more of a unique verification process based on a number of different factors. Here are some of the different factors that TikTok uses to grant account verification:
For starters, your account needs to be authentic in order to be verified on TikTok. This means that your account must be exactly what it appears to be with original thoughts and ideas.
One of the keys to achieving verification on TikTok is creating original content rather than plagiarizing content made by other accounts. While posting on TikTok, prioritize content that is instantly recognizable as yours.
Whether that means adding signature visual or audio motifs to each video or following a consistent pattern with every clip you post, the uniqueness of your content speaks volumes to your audience. Uniqueness and authenticity are key factors when you’re trying to build credibility on TikTok.
On a similar note, your account must be unique in order to be verified on TikTok. This means that you can’t simply copy or re-post popular videos from other accounts and expect to get verified.
TikTok also considers your account activity for verification purposes. This means that you need to be active on TikTok by posting content on a regular basis. But just how often should you be posting?
If you’re just starting your TikTok account, you should shoot for a goal of one post per day. As you build your account and follower base, you can increase your post frequency to a few times per day for maximum exposure.
Naturally, TikTok doesn’t verify accounts that don’t follow the platform’s rules and guidelines. As a result, it’s always a good idea to familiarize yourself with these standards before you start posting to make sure that your posts meet the guidelines.
A few relevant examples of TikTok’s user guidelines include:
TikTok looks to verify accounts that are constantly growing. Depending on how many followers you have, you generally should aim to gain between 500 to 2,000 new followers every day.
Going viral is incredibly important on TikTok, so it makes sense that the platform would look to verify accounts with videos that have gone viral. Of course, this is easier said than done, but it’s a goal to shoot for.
Another thing that TikTok looks for is media coverage. Once your account has the attention of the TikTok verification team, they will check to see if you’ve been recently featured in any major types of press coverage like television shows or magazines.
Finally, TikTok considers verifications on other social media accounts when deciding to verify a TikTok account. So if you’re already verified on other social media platforms like Twitter or Instagram, that bodes well for your verification on TikTok as well.
At the same time, it’s important to note that just because you’re verified on Twitter or Instagram doesn’t mean that you’ll be automatically granted verification on TikTok. Instead, TikTok’s platform is unique and the verification team wants to make sure that your account is performing well on its platform in addition to other platforms.
Now that you have a better understanding of what TikTok is looking for when it verifies accounts, how can you take these qualifications and incorporate them into a TikTok verification strategy? Here are six steps to help you achieve verification.
TikTok’s FYP algorithm is all about niches. For example, there’s “MomTok,” “FitTok,” and “DogTok” with content that relates to parenting, fitness, and dogs, respectively. Of course, these are only a few examples and TikTok is an incredibly diverse platform with countless niches to fit into.
If you can’t find the right “niche” for your content on TikTok, you can even create your own! What matters is determining the purpose of your account and the audience of your account so that you can create relevant content.
If you want to get verified on TikTok, consistently post high-quality content. But what does “high-quality content” actually mean?
High-quality content is content that’s engaging and native to TikTok. More specifically, content should be short and on-trend. Even though TikTok now allows for longer videos, shorter videos between 15 and 30 seconds are still ideal. TikTok is full of trending video ideas and effects like on-screen text, sounds, and music, so embrace the trends and create your own take.
Brands are always looking for ways to create better content that appeals to their follower base. One of the best ways to do this is to collaborate with other TikTokers within your niche. Sometimes, a little friendly competition isn’t a bad thing and can actually be a good thing by getting you new followers.
This is the most difficult step of your TikTok verification strategy, but it’s also the most important. It’s difficult due to the fact that there’s no simple formula to going viral on any platform — TikTok included.
When you’re trying to go viral, it’s important to strike a balance between post quality and post quantity. The more you post, the more likely you are to go viral. However, that’s only the case if you’re posting quality content.
What really matters is what comes up when your name, brand, or account is Googled by the TikTok verification team. The more results that show up in search, the better your chances are for verification.
Since TikTok values presence and verifications on other social media platforms, it’s worthwhile for you to diversify your social media strategy to include platforms like Instagram, Facebook, and Pinterest.
At the same time, it’s important to note that each of these platforms is different. Catering your creative work fo the platform it’s on is important. TikTok does, however, perform well on Meta platforms. You need unique strategies and content for each and every platform you’re on.
Creating an endless stream of quality content on TikTok and other platforms is a full-time job that requires research and strategic planning. Working with a TikTok agency like MuteSix gives you the input of industry professionals to help you grow your following and maximize paid media success.
MuteSix is a performance marketing agency that creates value for brands through breakthrough creative content, targeted media buying, and data-driven results in every step of the funnel. MuteSix can help you handle everything from TikTok to Facebook, Instagram, and Pinterest.
While it’s possible to get verified on TikTok without being a popular celebrity, it’s not easy. However, with the help of the marketing experts at MuteSix, you can create relevant content, grow your follower base, and eventually get verified. Reach out to our team today for a complimentary marketing consultation.
Sources:
New Report Suggests TikTok Will Surpass 1.5 Billion Users in 2022 | Social Media Today
public figure | Wex | US Law | LII / Legal Information Institute