How To Get Views on TikTok
TikTok is all the rage these days and it’s not hard to see why! At the same time, it can be difficult to get views on this platform thanks to its intricate algorithms. Learn how to beat the algorithms with these 15 tips for more TikTok views.
If you don’t already have a TikTok Business account set up, then this is the first thing you should do to get more views. Even though this type of account won’t necessarily boost your profile on the platform, it will give you access to valuable insights and metrics that you can use to figure out who your audience is, what they like, what they don’t like, and when they’re online.
TikTok is all about the trends, so one of the best ways to get views is to participate in them. To see what’s currently trending on the platform, go to your “Discover” tab. In the Discover tab, you can see what hashtags and sounds are currently trending. From there, you can add your own spin on them and boost your views.
Another way to see what’s currently trending on the platform is to simply scroll through your FYP page. Make note of anything that you see more than once and make your own version!
Speaking of hashtags, they are also extremely important on TikTok. Hashtags make it easy for users to search for specific videos and trends. So if you want your videos to be searchable, then you need to use hashtags. In addition to relevant hashtags, make sure that you add in “#FYP” and “#foryoupage” as these tags can potentially give you a boost on the FYP.
For example, some hashtags that are currently trending on TikTok include #SelfCareTips, #CatsOfTikTok, #FitCheck, #VisionBoard, and #NewYear.
Even though TikTok is clearly a visual platform, the text is still important not just in the form of hashtags, but also in the form of captions. TikTok allows you to add a caption that’s less than 150 characters to your videos. The best captions describe the content in the video or leave viewers wondering what’s going to happen in the video with a cliffhanger like “watch until the end.”
Instead of posting videos on your own, you may want to consider duetting popular videos and users on TikTok to get more views. Duetting splits the screen between the original video and your video and allows you to offer your own take or response to the content in the original. Duets allow you to get creative and, oftentimes, funny and can definitely lead to more views if you do it right.
TikTok has tons of cool filters and effects to experiment with. So when you go to create a TikTok video, try out some of them! Again, different effects and filters trend at different times, so for the best results, try to use ones that are currently trending.
For example, the “mirror reflection” effect was trending for a while as it often results in funny-looking faces. There are also cool makeup effects on TikTok that are extremely popular. TikTok makes it easy for you to see which effects are currently popular thanks to the “trending” tab.
TikTok is definitely the newest platform for influencers and these creators have successfully used the platform to gain thousands if not millions of followers. So if you want to tap into their followings instead of creating your own, you should consider partnering with them.
Another thing to keep in mind is influencer whitelisting. This is when influencers give access to their Facebook business page and Instagram, and their partners can then optimize paid media.
Most influencer partnerships involve a brand giving the influencer a product to promote in exchange for compensation. They then post about it to promote both brand awareness and conversions for the brand.
At the same time, it’s important to keep in mind that the TikTok users with the most followers like Charli D’Amelio and Addison Rae might not be the best partners for your brand. Instead, microinfluencers might be more beneficial. Microinfluencers have fewer followers but are often more engaged and connected with their followers. Plus, they usually come with more affordable rates—making them ideal partners for many businesses.
Even though TikTok has increased its maximum video time to three minutes, that doesn’t necessarily mean that you should use all of that time and post three-minute videos. Instead, TikTok is still ideal for short videos that are able to maintain the attention span of viewers. For the best results on the platform, stick to videos that are 15 to 30 seconds long.
There’s nothing worse than a blurry and low-quality TikTok video to make viewers quickly scroll past. So if you want to boost your views, then you need to focus on making high-quality video content. The good news is that you don’t necessarily have to invest thousands of dollars in professional video equipment. Instead, a recent iPhone should be able to do the trick thanks to high-quality video and photo capabilities.
While high-quality is important, you also want the videos to be authentic and raw on TikTok. The more authentic, the better. This heavily outweighs the quality of the video (though the quality is still important). Viewers value realness above all else.
The most popular TikTok accounts are based on niches, such as fitness, cooking, dancing, etc. There are even TikTok accounts out there featuring legal advice, true crime stories, and celebrity gossip. The possibilities are truly endless, so find your niche and really embrace it to improve your views and follower counts on TikTok.
Even though TikTok has been around since 2016, it really only became popular in 2020 thanks to the global quarantine caused by the COVID-19 pandemic. Meanwhile, Instagram was made in 2010 before becoming popular in 2012 and Facebook was made in 2004 before becoming popular in 2008. By these standards, TikTok is a relatively new social media platform.
So if you have already established yourself on older social media platforms like Instagram and Facebook, tap into your existing followings by promoting your TikTok on these other platforms. Put the link to your TikTok account in your bio and cross-post your best TikTok videos to gain more views and followers.
Based on the information you gather from your TikTok Business account metrics, figure out when your followers are online and post your videos during that time period. It doesn’t matter how amazing the video is, if it isn’t posted at the right time, no one will see it!
As a general rule of thumb, the best time to post on TikTok is between 6 am and 10 am or between 7 pm and 11 pm on Tuesdays, Thursdays, and Fridays.
In addition to posting at the right time, you also need to post at the right frequency. When it comes to TikTok videos, the more the merrier! So don’t be afraid to post multiple videos a day as doing so could actually get you more viewers. If you’re just starting out on the platform, your sweet spot should be between one and three videos a day.
With your TikTok Business account, you can even pay for views on TikTok by launching paid advertising campaigns. The minimum spend for a TikTok ad campaign is $500 and you can get rates as low as $0.50 per 1,000 views and $0.02 per click depending on your keywords and targeting specifications. However, you should expect to pay more for competitive keywords and user groups.
If you’re still unsure about paid advertising on TikTok, you should definitely consider partnering with a TikTok marketing agency like MuteSix. MuteSix can help you reach your target audience on TikTok with effective and engaging campaigns. We were the first agency to partner with TikTok. Check out our services page for more information!
MuteSix can also help you establish partnerships with TikTok influencers if that’s an avenue you’re interested in. Finally, MuteSix monitors your campaigns, adjusts them if needed, and learns from them for the next campaign.
So instead of letting your FYP get the best of you, follow these tips for more views on TikTok! To really maximize your views and follower counts on TikTok, consider working with an experienced and specialized marketing agency like MuteSix. Contact us today for a complimentary marketing consultation so we can show you everything we have to offer your growing business.
Sources:
TikTok Business Accounts – The Home for Brands on TikTok | TikTok
How to Make a TikTok Video and Navigate the App’s Editing Tools | Business Insider
5 Ways to Unleash the Power of Influencer Marketing on TikTok | Forbes