Influencer

Generate sales from customers, scale with macro-influencers, and source user-generated content on autopilot.

How It Works

We source influencers who have a genuine interest in our client’s vertical and deliver trackable results. While most brands can’t attribute revenue to their influencer marketing efforts, MuteSix manages influencer marketing campaigns from start to finish, providing trackable results and revenue.

 

The MuteSix Difference

MuteSix offers influencer collaborations every month. We take ownership of influencer content to repurpose for organic social, product images, email campaigns, and website pop-ups.

We will work with you to source user-generated content (UGC) to use in your paid advertising strategy, collaborating with our Facebook media buying team.

Our team of experts have an extensive network of TikTok, Instagram, and YouTube influencers.

 

Our Process

  1. Identify the right products to promote
  2. Source the right influencers based on platform and target demographic
  3. Test outreach messaging
  4. Provide content guidelines and deliverables
  5. Share reporting, learning and insights
20+
Influencer Collaborations Monthly Per Client
$2.5M+
In Trackable Revenue
20%
ROAS Increase When Using Influencer UGC In Ads

Our Latest Case Study

Magic Spoon came to MuteSix looking to utilize Influencer Marketing to generate unique content to repurpose in ad creative. In doing so, they hoped to increase revenue and improve their return on investment.

The Strategy

We worked with a variety of influencers, including fitness, health, foodie, family-oriented, and lifestyle influencers. The influencers produced creative content pieces that shared Magic Spoon’s unique value propositions in a fun and playful way, and we were able to successfully repurpose the content we received to generate high performing social ads and UGC mashups.

27 Influencers
30 Pieces of content acquired
536K Impressions
$111.3K Revenue
500% Purchases increase
143% ROAS

Influencer Marketing Agency

Brands are increasingly taking advantage of large followings on social media to promote their products and gain new customers. However, these followings don’t have to be their own! Social media influencers are able to effectively promote products based on the status and trust that they have established with their followers.

What once was considered unrealistic and far-fetched has turned into a bonafide marketing concept being utilized by brands big and small. However, finding and partnering with influencers can be difficult to accomplish on your own.

Instead, you should consider working with an influencer marketing agency like MuteSix to help you generate sales from customers, scale with macro-influencers, and source user-generated content on autopilot.

How It Works

It makes sense that you may be skeptical about the benefits of pursuing influencer marketing. The concept definitely can sound a bit strange to those that are largely unfamiliar with how social media works. After all, how will some random person be able to convince other people to buy your products effectively? While this may seem like a far-fetched concept, it really does work…and we’re going to show you how.

Social media has a unique and dominant presence in the lives of millions of Americans. It has evolved from a simple and effective way to keep up with friends and family to a way of building a personal brand online.

People spend tons of time developing, editing, and posting content online to promote a certain image and lifestyle. On the flip side, people want to follow and engage with people who promote appealing images and lifestyles. Essentially, this is what influencers are.

That being said, there’s more to influencing than meets the eye. Influencers are often trusted and reputable “experts” in their fields ranging from fitness to cooking, parenting, and everywhere in between. As a result, people that are interested in these fields then follow these people to gain relevant insight and advice.

Brands are able to take advantage of these large followings to promote their products and services by partnering with the influencer — either by offering free products or paying them directly for their time and efforts. In effect, influencing is a mutually beneficial relationship between influencer and brand. The influencer earns money or free products, and the brand gains new customers and earns more revenue.

Still not convinced that this relationship actually works? Here are some statistics to help convince you:

  • Influencer marketing is estimated to reach $15 billion in value in 2022 — a huge increase of over $9.7 billion in 2020.
  • 90% of survey respondents believe influencer marketing to be an effective form of marketing worth investing in.
  • On average, businesses are making $5.20 for every $1 spent on influencer marketing for an impressive return on investment. Furthermore, the top 13% of businesses make $20 or more for every $1 spent on influencer marketing.

If you want to be in that top 13% — we are here to help! We source influencers who have a genuine interest in our client’s vertical and deliver trackable results. While most brands can’t attribute revenue to their influencer marketing efforts, MuteSix manages influencer marketing campaigns from start to finish, providing trackable results and revenue.

How to Do It Right

While the general concept of influencing may seem simple — you pay an influencer to promote your products — there’s more to this concept than meets the eye. Like anything, it requires research, work, and investment to do it right. This is especially true when the bottom 25% of companies fail to generate any revenue from influencer marketing.

Many brands automatically assume that they need to partner with influencers that have millions of followers for the best results. However, that may not be the best approach. In fact, micro-influencers with thousands of followers may be more effective in driving conversions. This is because micro-influencers often have a more intimate relationship with their followers, trusting them more.

As a result, we always recommend partnering with influencers that truly make sense for your brand rather than simply focusing on the number of followers. For example, does the influencer promote your brand image? Are they genuinely interested in your products? Do their followers match your target demographic? These are all factors to consider when sourcing influencers for potential partnerships.

Finally, we also recommend setting clear expectations with influencers in terms of what they’re supposed to do and what you expect to get out of the partnership.

The MuteSix Difference

MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative.

We have worked with names big and small to help them improve their marketing game and boost their revenue. But don’t just take our word for it! Our results speak for themselves. For example, more than 30 of our clients have acquired or raised venture capital funding after working with us.

Our clients have seen a 359% average increase in revenue after working with us for just six months. Finally, we have helped our clients generate more than $1 billion in trackable revenue from our marketing efforts alone.

Our clients include big names like Disney, Ring, Theragun, Petco, and more. And although we work with big brands, we also know what it’s like to be a smaller or newer brand just trying to get your name out there. We have done it all so we are fully able to help you achieve even the most aggressive business goals.

Since we have done it all, we know how to work with influencers effectively. For example, MuteSix offers influencer collaborations every month. We take ownership of influencer content to repurpose for organic social, product images, email campaigns, and website pop-ups. We will work with you to source user-generated content (UGC) to use in your paid advertising strategy, collaborating with our Facebook media buying team. Our team of experts has an extensive network of TikTok, Instagram, and YouTube influencers.

Furthermore, we can also help you take advantage of these platforms by building your brand following so that you don’t have to completely depend on the followings of influencers. For example, MuteSix has experts in all of the big social media platforms, including Facebook, Instagram, YouTube, Snapchat, Pinterest, and TikTok. Even more, we have experts in Amazon, Google, email, SMS, and CTV marketing for an omnichannel approach that will grow your business exponentially.

Our Process

Our full-funnel approach begins with identification before moving on to testing, communication, and reporting. We are able to take care of the entire process for you from start to finish so that you don’t have to lift a finger.

  1. Identify the right products to promote. Our influencer marketing process begins by identifying the right products for influencers to promote. Oftentimes, these are going to be your best-selling products that are easy to use and show real results. That way, influencers can easily come up with compelling content that will drive followers to make a purchase.
  2. Source the right influencers based on platform and target demographic. Once we have identified the product, we need to identify the right influencers to partner with your brand. We have established relationships with dozens of influencers to make this process easier than ever. After all, you don’t want to be sorting through thousands of influencers then cold emailing them on your own! Instead, show that you’re a serious and reputable business by allowing your agency to reach out and initiate contact. We are able to negotiate and communicate effectively with influencers based on our experience and expertise in this unique marketing area.
  3. Test outreach messaging. After finding the perfect partner for your brand, we begin to test outreach messaging. Testing is an extremely important component of the process that you definitely don’t want to neglect. You don’t want to waste money on a partnership that’s using ineffective messaging! We’re able to avoid this issue by testing messaging and choosing effective and meaningful approaches to your target demographic.
  4. Provide content guidelines and deliverables. From there, we work with the influencer to provide guidelines and expectations so that everyone is on the same page. We tell them what features they should emphasize as well as the general tone and feel we want to convey to followers. Overall, we want their voice to match your brand voice.
  5. Share reporting, learning, and insights. Finally, we round out the process by gathering and sharing data about the success of the partnership. We can use this data and information to learn, adjust, and constantly improve the process.

This process has achieved the following results for our clients:

  • More than 20 influencer collaborations per month per client
  • More than $2.5 million in trackable revenue
  • 20% return on ad spend increase when using influencer-generated content in ads

 

MuteSix as Your Influencer Marketing Agency

Instead of struggling to find and initiate influencer partnerships on your own, with our help, you can partner with some of the best influencers that have huge followings. Not only that, but we also ensure that the content creation process is intentional and beneficial for your business. 

We handle the entire process from start to finish so that you can focus on other aspects of your business that warrant your attention. If you want to start profiting from influencers, reach out to us today to schedule a complimentary consultation. We can discuss goals and strategies before outlining concrete steps to make them happen. 

 

Sources:

  1. Influencer Marketing Report 2021: Industry Stats & Market Research | Business Insider
  2. Barrett WMicro-Influencers: The Marketing Force Of The Future? | Forbes
  3. How Influencer Marketing Took Power, and What the Future Holds | Entrepreneur