Psychedelic Water, the world’s first line of non-alcoholic, mood-boosting psychoactive herbal supplements, came to MuteSix soon after launching their brand, looking to increase brand awareness and boost revenue through Influencer Marketing.
TikTok was the most strategic platform on which to focus Influencer Marketing efforts for an up-and-coming, experiential brand like Psychedelic Water due to the following factors:
Looking to maximize brand buzz, conversation, community building, and website traffic, MuteSix diversified Psychedelic Water’s content creator mix to include a wide range of influencers, including:
MuteSix was able to scale the brand’s Influencer Marketing efforts by working with brand-aligned creators to “test the waters” themselves via authentic TikTok-optimized testimonials celebrating the products’ calming, mood-boosting (not “trippy”) side effects. The result was highly engaging and compelling content leveraging platform-specific content best practices to ensure virality, and ultimately, boost brand awareness and conversions.
Brands are increasingly taking advantage of large followings on social media to promote their products and gain new customers. However, these followings don’t have to be their own! Social media influencers are able to effectively promote products based on the status and trust that they have established with their followers.
What once was considered unrealistic and far-fetched has turned into a bonafide marketing concept being utilized by brands big and small. However, finding and partnering with influencers can be difficult to accomplish on your own.
Instead, you should consider working with an influencer marketing agency like MuteSix to help you generate sales from customers, scale with macro-influencers, and source user-generated content on autopilot.
It makes sense that you may be skeptical about the benefits of pursuing influencer marketing. The concept definitely can sound a bit strange to those that are largely unfamiliar with how social media works. After all, how will some random person be able to convince other people to buy your products effectively? While this may seem like a far-fetched concept, it really does work…and we’re going to show you how.
Social media has a unique and dominant presence in the lives of millions of Americans. It has evolved from a simple and effective way to keep up with friends and family to a way of building a personal brand online.
People spend tons of time developing, editing, and posting content online to promote a certain image and lifestyle. On the flip side, people want to follow and engage with people who promote appealing images and lifestyles. Essentially, this is what influencers are.
That being said, there’s more to influencing than meets the eye. Influencers are often trusted and reputable “experts” in their fields ranging from fitness to cooking, parenting, and everywhere in between. As a result, people that are interested in these fields then follow these people to gain relevant insight and advice.
Brands are able to take advantage of these large followings to promote their products and services by partnering with the influencer — either by offering free products or paying them directly for their time and efforts. In effect, influencing is a mutually beneficial relationship between influencer and brand. The influencer earns money or free products, and the brand gains new customers and earns more revenue.
Still not convinced that this relationship actually works? Here are some statistics to help convince you:
If you want to be in that top 13% — we are here to help! We source influencers who have a genuine interest in our client’s vertical and deliver trackable results. While most brands can’t attribute revenue to their influencer marketing efforts, MuteSix manages influencer marketing campaigns from start to finish, providing trackable results and revenue.
While the general concept of influencing may seem simple — you pay an influencer to promote your products — there’s more to this concept than meets the eye. Like anything, it requires research, work, and investment to do it right. This is especially true when the bottom 25% of companies fail to generate any revenue from influencer marketing.
Many brands automatically assume that they need to partner with influencers that have millions of followers for the best results. However, that may not be the best approach. In fact, micro-influencers with thousands of followers may be more effective in driving conversions. This is because micro-influencers often have a more intimate relationship with their followers, trusting them more.
As a result, we always recommend partnering with influencers that truly make sense for your brand rather than simply focusing on the number of followers. For example, does the influencer promote your brand image? Are they genuinely interested in your products? Do their followers match your target demographic? These are all factors to consider when sourcing influencers for potential partnerships.
Finally, we also recommend setting clear expectations with influencers in terms of what they’re supposed to do and what you expect to get out of the partnership.
MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative.
We have worked with names big and small to help them improve their marketing game and boost their revenue. But don’t just take our word for it! Our results speak for themselves. For example, more than 30 of our clients have acquired or raised venture capital funding after working with us.
Our clients have seen a 359% average increase in revenue after working with us for just six months. Finally, we have helped our clients generate more than $1 billion in trackable revenue from our marketing efforts alone.
Our clients include big names like Disney, Ring, Theragun, Petco, and more. And although we work with big brands, we also know what it’s like to be a smaller or newer brand just trying to get your name out there. We have done it all so we are fully able to help you achieve even the most aggressive business goals.
Since we have done it all, we know how to work with influencers effectively. For example, MuteSix offers influencer collaborations every month. We take ownership of influencer content to repurpose for organic social, product images, email campaigns, and website pop-ups. We will work with you to source user-generated content (UGC) to use in your paid advertising strategy, collaborating with our Facebook media buying team. Our team of experts has an extensive network of TikTok, Instagram, and YouTube influencers.
Furthermore, we can also help you take advantage of these platforms by building your brand following so that you don’t have to completely depend on the followings of influencers. For example, MuteSix has experts in all of the big social media platforms, including Facebook, Instagram, YouTube, Snapchat, Pinterest, and TikTok. Even more, we have experts in Amazon, Google, email, SMS, and CTV marketing for an omnichannel approach that will grow your business exponentially.
Our full-funnel approach begins with identification before moving on to testing, communication, and reporting. We are able to take care of the entire process for you from start to finish so that you don’t have to lift a finger.
This process has achieved the following results for our clients:
Instead of struggling to find and initiate influencer partnerships on your own, with our help, you can partner with some of the best influencers that have huge followings. Not only that, but we also ensure that the content creation process is intentional and beneficial for your business.
We handle the entire process from start to finish so that you can focus on other aspects of your business that warrant your attention. If you want to start profiting from influencers, reach out to us today to schedule a complimentary consultation. We can discuss goals and strategies before outlining concrete steps to make them happen.
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