TikTok TikTok Ad Agency: Why Are They Important? | MuteSix 11 min read Courtney Cooper • June 21, 2022 Back to Articles TikTok Ad Agency: Everything You Need To Know Why Use TikTok Advertising? Simply put, TikTok advertising gives you an advantage over other brands. The fact is, many marketing “masters” haven’t yet taken full advantage of TikTok and its truly massive audience. With TikTok advertising, you can reach more people than ever before and simultaneously create content for your other social media marketing efforts on platforms like Facebook and Instagram. Remember, TikTok’s audience is primarily comprised of younger people — including first-time shoppers. By using TikTok advertising for your content creation ad campaigns, you’ll stay at the forefront of digital marketing and capture new market customers before anyone else. What Is a TikTok Ad Agency? In the past, Facebook, Snapchat, and Instagram were the three biggest platforms for social media advertising. With the recent rise of TikTok’s popularity, though, that’s changed. As of April 2022, TikTok had surpassed 3.5 billion total downloads, with 325 million alone in Q1 of 2022. That makes it only the fifth app to reach over 3.5 billion total downloads — and it is now officially the most downloaded app in the world. With this massive increase in TikTok users, ad agencies are starting to shift their efforts to TikTok advertising. As the first-ever agency to partner with TikTok, MuteSix has been leading the pack since the start. We have the business relationship to learn about and leverage Beta offerings ahead of the competition. TikTok Audience Demographics The truth is in the details, and TikTok’s audience demographics have grown over time. As the fastest-growing social media network in the world, TikTok had well over 1 billion monthly active users in September 2021, and its total audience numbers have seen an increase of 45% over the past two years. More importantly, TikTok’s audience is heavily skewed toward younger users/buyers. Recent statistics indicate that the lion’s share of TikTok users is between the ages of 18 and 34 worldwide. These Millennials and Gen Z users are prime shoppers and target audiences for a variety of brands and industries. As an entertainment-first platform, TikTok allows users to consume a wide variety of media and discover new brands and products. According to recent statistics, a plurality of TikTok users spends one hour a week or more on the platform. All that time isn’t spent on idle scrolling, either. In fact, TikTok itself indicates that approximately 35% of its users either discover products and/or brands from creators. Another 65% enjoy it when creators post enthusiastically about important products and brands. The bottom line? TikTok’s audience is highly important in most major markets — and it’s only growing. Reaching this audience is essential to maximize brand awareness and other KPIs. Going Viral on TikTok TikTok has a few unique advantages when compared to other social media platforms. First, the content is a lot different than what you’ll find elsewhere. While professional, beautiful content often wins out on Instagram, dance videos, challenge videos, and template content typically succeed on TikTok. The app’s unique algorithms also make it possible for anyone to go viral, whether they’re an individual with 10 followers or an e-commerce brand with 10 million followers. Among many other features, TikTok offers a For You Page that helps videos gain a lot of traction even if their creator only has a tiny following. As a result, lots of brands have begun doing brand takeovers and creating hashtags to associate with a specific challenge. We don’t think this is necessarily the best way to use the platform, but it’s an example of how different ads are on TikTok than on other sites. Luckily, we were TikTok’s very first ad agency partner, so we know what’s successful and what’s not. We have the tools and expertise needed to help brands succeed — even if they’ve never explored TikTok advertising before. What To Look for in a TikTok Ad Agency As the platform continues to grow, so does the number of ad agencies. So how do you choose an agency to work with? There are a few key indicators of success that you can look out for. Proven Success This is the most important thing to look out for. You need to know that the media agency can get you the results you want, since success in the past is usually a good indicator of success in the future. Here at MuteSix, 82% of our clients double their revenue within their first year of working with us. You can track more than $1 billion of revenue across our entire portfolio. Data-Backed Creativity and Innovation When it comes to creating compelling TikTok content for your marketing campaigns, you want an agency that focuses on the data. Data-backed creativity and innovation from a TikTok marketing agency will enable your brand to: Create an authentic, engaging content marketing strategy on TikTok that resonates with viewers. This is even more important on TikTok than on other platforms, as users will quickly turn against content they feel is inauthentic or “fake.”Scale content according to your unique marketing or conversion goals and your ad spend limits.Constantly evaluate and update current content to optimize it for maximum performance while putting out new content that reflects shifting audience tastes and trends. On a fast-paced platform like TikTok, your TikTok ad agency must be able to engage and sell over and over without causing e-commerce audience fatigue on social media platforms. That’s where MuteSix’s unique feedback loop comes into play. Our Paid Social, Influencer Marketing, and Creative teams work together with brand-aligned creators to: Determine what TikTok campaigns and content work best.Create data-driven content and sell client brands in authentic, innovative ways that draw people in consistently, not temporarily.Use TikTok influencer marketing and content creators who can assist with brand takeovers of your niche. Everything moves fast on TikTok. But with advertising agencies like MuteSix, you can rest assured that we’ll always use the most up-to-date data to keep your advertising fresh and high-performing! Tracked and Measured Results Last but not least, you’ll want to make sure your agency has a consistent method of tracking and measuring the results of their work. For TikTok, this typically means tracking conversions: How many clicks did that video garner you? How many users made it past the TikTok page to your website? How many of those users actually purchased something or filled out a contact form? Be sure that the TikTok ad agency you’re working with has a proven method of tracking and monitoring this information. Best-in-Class TikTok Influencer Marketing Strategy Content creators are majorly important for TikTok marketing. With the right creators speaking for your brand, you can widen your audience appeal, build brand authority, and see more revenue in no time. That’s why MuteSix’s TikTok strategists work in conjunction with a best-in-class Influencer Marketing team. Specifically, our specialists seek out and partner with brand-aligned TikTok content creators; this ensures that each of our client’s brands are matched with influencers whose values and messages speak to target audiences. Beyond that, our TikTok strategists and Influencer Marketing team help those content creators develop winning content through the pre-and post-production processes. We further enhance the TikTok creator effect by putting additional money behind influencer whitelisting or Spark Ads. Adapting to the Future Like all social media platforms, TikTok is always updating and evolving. To that end, e-commerce brands need to work with an ad agency that can adapt and evolve its own strategies regularly to keep up with algorithmic changes, shifting audience tastes, and other technological shifts. MuteSix always analyzes current market data, TikTok trends, and other important information to influence the strategies we provide to you and our partnered content creators. With the right preparation and willingness to adopt, your brand can achieve success for years to come. When To Hire a TikTok Ad Agency So, when should you hire a TikTok ad agency? In general, it’s a good idea to hire a marketing agency that specializes in TikTok advertising sooner rather than later. TikTok’s global audience offers a wellspring of new customers to draw from, and there’s no reason to wait. You should look to hire a dedicated TikTok ad agency when: You’re interested in beginning a new TikTok advertising campaign or push.You’ve already tried to advertise on TikTok but have seen limited success or haven’t met your goals.You want to reach a specific demographic that you believe to be active on TikTok. MuteSix: The Best TikTok Ad Agency for Your Brand Good news: there’s no need to spend weeks searching for the right ad agency for your needs. We’re the world’s first dedicated TikTok-partnered ad agency, and we know the ins and outs of this social media platform like no one else. Even better, we know just how to leverage the exponential growth potential that TikTok has to offer: a unique aspect compared to other social media platforms. With our help, you can scale your brand, access new customer pools, and see massive improvements across all your TikTok marketing efforts. Extensive Experience Our company is one of the first advertising agencies to partner directly with TikTok. This allows us unique insights into the platform that other companies don’t have, including 1:1 dedicated support to ensure the highest level of success for our valued clients. We’re able to combine the advantages of this unique partnership with the proven methods that we’ve developed across all our performance marketing efforts. This helps us come up with our innovative TikTok marketing strategies. Access to Alpha and Beta Features MuteSix has early access to Alpha and Beta testing on TikTok. This means we learn about new features and changes coming to the app long before they go live, giving us a valuable strategic advantage over other advertising agencies. But don’t take our word for it — just look at our track record below. Client Stats We’ve helped dozens of brands scale their reach, improve their ROI, and lower their CPAs across a number of different marketing channels and strategies. More than 80% of MuteSix’s clients double their revenue within one year of working with us. In addition, 30+ clients were able to get capital funding after working with us. We’re able to accomplish these results by leveraging buyer personas and having an ROI-first approach. We know that at the end of the day, you want to see your advertising dollars generate real, measurable results. We can help you accomplish that. Proven Success Running Ads for DTC Brands Take a look through our dozens of case studies to see examples of the results we provide for our clients. For example, we were able to increase purchases by 976% for Naturium using TikTok advertising. In another case, we worked with Pinsy to increase their return on ad spend with TikTok advertising and helped them garner over three million impressions in just three months. Browse through our many other examples of the success we’ve had with direct-to-consumer brands. We know what it takes to build a brand and grow it online, and we’ll be with you every step of the way. Process Advertising alone doesn’t generate customers; our proven strategy does. We have five tried-and-true steps to our process: 1. Data Analysis and Strategy 2. Robust Creative Development 3. Targeting Testing 4. Conversion Rate Optimization 5. Scale This last step is what really sets MuteSix apart from our competitors. Our priority is not to garner you a few additional sales or customers. Instead, our focus is on scalability. We give your brand the ability to amplify your message across millions of users through a number of different channels. Once we’ve developed a working strategy at a small scale, we have the tools and the knowledge to grow that same strategy and upscale it fast. We can help you connect directly with thousands of target users — but we can also help you study the data and analyze each granular interaction you have with them. MuteSix has proven to be one of the world’s leading Facebook and Google advertising agencies, and we will continue to show that success on TikTok. Don’t take our word for it. Read some of our case studies from clients we’ve worked with in the past, or check out our dozens of client testimonials from brands we were able to help scale and grow. Ready to learn more about our services for your brand? Contact us today for a free marketing consultation. Sources: TikTok Is the Most Downloaded App Worldwide in 2022 So Far, Analyst Says | CNET TikTok MAU 2021 | Statista Global TikTok user age and gender distribution 2022 | Statista Average weekly time spent on TikTok worldwide 2021 | Statista What’s Next: Your new creative dream team | TikTok For Business Blog Interested in Working Together? Let’s Get Started Other Articles You May Enjoy Omnichannel Strategies to Bolster EOY Sales and Considerations for 2023 Planning TikTok Why Brands Need to Crack TikTok This Black Friday (and How!) 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