MuteSix’s biggest challenge was increasing personalization for Universal Standard’s recent, non-converted website visitors. To increase personalization, we strategically chose to dynamically display the individual products that are most relevant to a given shopper’s experience with Universal Standard. By utilizing DCO, we have successfully increased Universal Standard’s purchases and improved its ROAS. Leveraging DCO yielded an impressive 7.7x ROAS within two weeks of launch, which was double what Universal Standard’s previous agency was able to achieve. In addition, MuteSix’s custom-designed assets have consistently earned a 11x ROAS, which is a whopping 120% increase compared to Universal Standard’s past results.

As well as leveraging DCO, the MuteSix Programmatic team also created a custom pipeline for managing Universal Standard’s 600+ SKUs, pulling from multiple sources including Shopify and Google Studio. By building the pipeline entirely internally rather than outsourcing, MuteSix saves the client thousands of dollars in unnecessary fees each month that would otherwise be charged for agency convenience. Additionally, we built dynamic HTML5 GIFs mapped to various product page views and in-stock availability, which have drastically increased Universal Standard’s revenue and return on ad spend.