Pinterest is where shoppers come to discover new brands and decide what to buy next.
Over 360 million people worldwide visit Pinterest each month to help them plan and visualize their next purchases.
Whether the goal is to raise awareness, drive traffic, or motivate an online or offline action, MuteSix can help navigate effective solutions on Pinterest that are right for your brand.
1. Audit and analysis 2. Robust creative development 3. Targeting testing 4. Optimize 5. Scale
MuteSix was tasked with the goal of driving purchases for Lunya on Pinterest, especially to Acquisition. We wanted to take advantage of the lower CPM’s on Pinterest to combat the growing CPM’s on Facebook and Instagram.
Instead of relying on Pinterest as a Remarketing and Retention platform, we wanted to ensure Pinterest would push top of funnel traffic that would convert. In order to do this, we utilized creative that was performing well on other platforms, like Facebook and Instagram. We optimized those top performing ads by following creative best practices on Pinterest, such as using high quality visual images, adding a clear CTA, building into a 2:3 aspect ratio, and adding a logo on every Pin for subtle branding.