Programmatic Advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency.
MuteSix’s Programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.
Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.
Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.
Cost Efficiency: Thanks to our scale as part of Dentsu and our relationships as MuteSix, we have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.
Performance: MuteSix’s Programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.
1. Perform campaign audit and opportunity analysis
2. Provide creative format and tactic recommendations
3. Develop performance-driven full-funnel targeting and campaign strategy
4. Optimize against core KPIs
Universal Standard came to the MuteSix Programmatic experts to implement Dynamic Creative Optimization (DCO). Its overall goal was for MuteSix to beat its previous agency’s performance.
MuteSix’s biggest challenge was increasing personalization for Universal Standard’s recent, non-converted website visitors. To increase personalization, we strategically chose to dynamically display the individual products that are most relevant to a given shopper’s experience with Universal Standard. By utilizing DCO, we have successfully increased Universal Standard’s purchases and improved its ROAS. Leveraging DCO yielded an impressive 7.7x ROAS within two weeks of launch, which was double what Universal Standard’s previous agency was able to achieve. In addition, MuteSix’s custom-designed assets have consistently earned a 11x ROAS, which is a whopping 120% increase compared to Universal Standard’s past results.As well as leveraging DCO, the MuteSix Programmatic team also created a custom pipeline for managing Universal Standard’s 600+ SKUs, pulling from multiple sources including Shopify and Google Studio. By building the pipeline entirely internally rather than outsourcing, MuteSix saves the client thousands of dollars in unnecessary fees each month that would otherwise be charged for agency convenience. Additionally, we built dynamic HTML5 GIFs mapped to various product page views and in-stock availability, which have drastically increased Universal Standard’s revenue and return on ad spend.
Reach the right audiences anywhere and everywhere with programmatic advertising. The marketing world is always moving at the speed of light, and it can be difficult for us humans to keep up! This is especially true if you’re handling marketing all on your own in addition to other business responsibilities like product development, sales, human resources, etc.
If you really want to get the best bang for your buck in terms of advertising, then you need to consider programmatic advertising. Our programmatic approach combines the right amount of human touch with the power of technology to get you the best possible results.
Programmatic advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency. MuteSix’s programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.
The programmatic industry has been growing for years now, and it’s time that you get in on it! In 2019, 65% of digital media was programmatic with a spend of $45.94 billion. These numbers are constantly increasing as technology advances and reaches heights that seemed impossible only a few years ago.
But what is the benefit of incorporating technology into ad buying through programmatic advertising?
The answer to this question is simple: efficiency. Using people to handle your entire advertising process is expensive and, while effective, isn’t very efficient. People have to make decisions, get approvals and take actions that can really draw out the entire process. Programmatic allows you to cut out some of the unnecessary human factors of ad buying in favor of smart technology that you can program to meet your needs.
And while you may think that technology is also expensive, this isn’t the case when you use an agency. Agencies already possess the technology you need to optimize your ad buying process and are willing to let you use it for a small fee.
Even more, agencies like MuteSix can help you handle the aspects of ad buying that are still handled by humans and cannot be completely automated. Essentially, you’re left with an efficient and effective method of buying ads that saves you money and gets you better results.
If programmatic advertising seems complicated, let’s break it down a bit to give you a better idea of how it works and how you can do it right. Here are some things you need to know about developing an effective programmatic advertising approach:
MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative. We have helped brands big and small scale and achieve incredible success within their respective industries.
For instance, our clients have seen an average of a 359% increase in trackable revenue after only working with us for six months. In addition, we have helped our clients generate over $1 billion in revenue as a result of our services and expertise. And when it comes to funding and actual growth, more than 30 of our clients have acquired or raised venture capital funding after working with us.
In terms of programmatic advertising, here’s what we offer that clearly sets us apart from inferior marketing services:
But don’t just take our word for it! Instead, check out some of our case studies or customer testimonials to see real results.
Although we have worked with big-name clients like Petco, Lunya, Ring, Disney, and Theragun, we also know what it’s like to be a small and new company just starting out. So no matter where you are on your business journey, we are ready and able to help you grow your business and achieve your wildest dreams.
We have developed a foolproof programmatic advertising process that flows seamlessly from start to finish and is able to get you tangible results. Here’s a look into what we offer as a part of our programmatic advertising services:
This tailored process has achieved the following incredible results for our clients:
MuteSix was tasked with driving sales of Highline Wellness’s CBD Night Gummies, especially to new audiences. Although CBD Night Gummies are one of Highline Wellness’s best-selling products, restrictions around marketing ingestible CBD on certain marketing channels limited their ability to reach new customers with messaging about the Night Gummies.
Programmatic provided an opportunity to reach Highline Wellness’s target audience by effectively bypassing these restrictions.
First, we worked with our technology partners to get Highline Wellness whitelisted as an advertiser to allow us to mention “CBD” and drive directly to product pages. Once this was approved, we built a full-funnel programmatic approach inclusive of retargeting, lookalike targeting, behavioral targeting, and contextual targeting.
In order to create ads that would introduce Highline Wellness as both a premium CBD brand as well as an affordable, everyday essential, we leveraged a combination of influencer images and product images to create multiple ad sets we could test against target audiences.
As a result of this strategy, we were able to achieve amazing results for Highline Wellness. They saw a 27% increase in their online sales. They also saw a 28% increase in their Shopify revenue. Finally, the target product — CBD Night Gummies — saw a 43% sales increase from our programmatic advertising strategy.
Highline Wellness is simply one example of our incredible programmatic advertising solutions. However, we understand that you may not be totally convinced based on one example alone. Let us assure you that Highline was not an exception — it’s the rule.
Consider our other client, DUDE products. DUDE Products is a personal care brand creating futuristic hygiene products for men. Their mission is to help men keep their DUDE parts fresh wherever they go with wipes, powders, deodorants, body sprays, soaps, and more. They came to us with the challenge of increasing revenue, with a primary focus on acquiring new customers for the direct-to-consumer portion of their business.
While we also worked with them to improve their Google and Facebook strategies, we put a lot of focus on programmatic. On this front, we began by targeting relevant TV apps and programming during key days and times in order to increase awareness and household penetration for DUDE Products, especially around the launch of DUDE Wiper 1000.
Because customers are spending more time at home in front of streaming TV services, we worked with premium streaming TV partners to buy impressions during UFC & WWE events, on premium streaming services like Hulu, Roku, and AT&T Now, and against other male-skewing content to capture attention and share of voice. As a result of these efforts on programmatic CTV, we were able to get DUDE Products 1 million impressions, reach 440k households, and achieve a 93.09% completion rate.
That being said, these are just two examples of how we help our clients with services ranging from programmatic advertising to Facebook, Google, Instagram, Amazon, and everything in between. We have dozens of case studies and glowing customer testimonials for you to read over before you decide to take the plunge and grow your business with MuteSix.
Advertising can seem like an overly complicated and intricate concept if you’re trying to do it on your own. Even with experts, it can be a lot of work! However, taking a programmatic approach can make the entire process easier for everyone while also achieving better results. After all, you should always work smarter, not harder.
This is what you’re able to do when you utilize programmatic advertising with MuteSix. So before you waste any more time and money on inefficient advertising spending, schedule a complimentary consultation with MuteSix to go over your business needs, ideas, and goals. From there, we can come up with concrete steps to actually achieving them in a timely manner while saving you money.