Programmatic Advertising

Reach the right audiences anywhere and everywhere with Programmatic.

How It Works

Programmatic Advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency.

MuteSix’s Programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.

The MuteSix Difference

Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.

Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.

Cost Efficiency: Thanks to our scale as part of Dentsu and our relationships as MuteSix, we have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.

Performance: MuteSix’s Programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.

Our Process

1. Perform campaign audit and opportunity analysis
2. Provide creative format and tactic recommendations
3. Develop performance-driven full-funnel targeting and campaign strategy
4. Optimize against core KPIs
5. Scale

Investment In U.S. Programmatic Advertising By 2021
ROAS Increase

Programmatic Case Study

Universal Standard came to the MuteSix Programmatic experts to implement Dynamic Creative Optimization (DCO). Its overall goal was for MuteSix to beat its previous agency’s performance.

The Strategy

MuteSix’s biggest challenge was increasing personalization for Universal Standard’s recent, non-converted website visitors. To increase personalization, we strategically chose to dynamically display the individual products that are most relevant to a given shopper’s experience with Universal Standard.

By utilizing DCO, we have successfully increased Universal Standard’s purchases and improved the brand’s ROAS by achieving an impressive 7.7x ROAS within two weeks of launch, which was double what Universal Standard achieved with their prior agency.

In addition to leveraging DCO, the MuteSix Programmatic team also created a custom pipeline for managing Universal Standard’s 600+ SKUs, pulling from multiple sources including Shopify and Google Studio. By building the pipeline internally rather than outsourcing externally, MuteSix saves the client thousands of dollars in fees each month.

MuteSix’s custom-designed assets have consistently earned an 11x ROAS, which is a whopping 120% increase compared to the brand’s past results. Additionally, we built dynamic HTML5 GIFs mapped to various product page views and in-stock availability, which have drastically increased Universal Standard’s revenue and return on ad spend.

The Success

50% Increase in ROAS Using MuteSix DCO Ads 120% Increase in ROAS Using MuteSix Custom-Designed Assets

Interested in Working Together?

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Programmatic Advertising Solutions

Reach the right audiences anywhere and everywhere with programmatic advertising. The marketing world is always moving at the speed of light, and it can be difficult for us humans to keep up! This is especially true if you’re handling marketing all on your own in addition to other business responsibilities like product development, sales, human resources, etc. 

If you really want to get the best bang for your buck in terms of advertising, then you need to consider programmatic advertising. Our programmatic approach combines the right amount of human touch with the power of technology to get you the best possible results. 

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