Programmatic

Reach the right audiences anywhere and everywhere with Programmatic.

How It Works

Programmatic Advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency.

MuteSix’s Programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.

The MuteSix Difference

Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.

Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.

Cost Efficiency: Thanks to our scale as part of Dentsu and our relationships as MuteSix, we have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.

Performance: MuteSix’s Programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.

Our Process

1. Perform campaign audit and opportunity analysis
2. Provide creative format and tactic recommendations
3. Develop performance-driven full-funnel targeting and campaign strategy
4. Optimize against core KPIs
5. Scale

$80B
Investment In U.S. Programmatic Advertising By 2021
2X
ROAS Increase

Our Latest Case Study

MuteSix was tasked with driving sales of Highline Wellness’s CBD Night Gummies, especially to new audiences. Although CBD Night Gummies are one of Highline Wellness’s best-selling products, restrictions around marketing ingestible CBD on certain marketing channels limited their ability to reach new customers with messaging about the Night Gummies. Programmatic provided an opportunity to reach Highline Wellness’s target audience without these restrictions.

The Strategy

First, we worked with our technology partners to get Highline Wellness whitelisted as an advertiser to allow us to mention “CBD” and drive directly to product pages. Once this was approved, we built a full-funnel programmatic approach inclusive of Retargeting, Lookalike Targeting, Behavioral Targeting, and Contextual Targeting. In order to create ads that would introduce Highline Wellness as both a premium CBD brand as well as an affordable, everyday essential, we leveraged a combination of influencer images and product images to create multiple ad sets we could test against target audiences.

27% Online sales increase
28% Shopify revenue increase
43% CBD Night Gummies sales increase

Programmatic Advertising Solutions

Reach the right audiences anywhere and everywhere with programmatic advertising. The marketing world is always moving at the speed of light, and it can be difficult for us humans to keep up! This is especially true if you’re handling marketing all on your own in addition to other business responsibilities like product development, sales, human resources, etc. 

If you really want to get the best bang for your buck in terms of advertising, then you need to consider programmatic advertising. Our programmatic approach combines the right amount of human touch with the power of technology to get you the best possible results. 

How It Works

Programmatic advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency. MuteSix’s programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.

The programmatic industry has been growing for years now, and it’s time that you get in on it! In 2019, 65% of digital media was programmatic with a spend of $45.94 billion. These numbers are constantly increasing as technology advances and reaches heights that seemed impossible only a few years ago. 

But what is the benefit of incorporating technology into ad buying through programmatic advertising? 

The answer to this question is simple: efficiency. Using people to handle your entire advertising process is expensive and, while effective, isn’t very efficient. People have to make decisions, get approvals and take actions that can really draw out the entire process. Programmatic allows you to cut out some of the unnecessary human factors of ad buying in favor of smart technology that you can program to meet your needs. 

And while you may think that technology is also expensive, this isn’t the case when you use an agency. Agencies already possess the technology you need to optimize your ad buying process and are willing to let you use it for a small fee. 

Even more, agencies like MuteSix can help you handle the aspects of ad buying that are still handled by humans and cannot be completely automated. Essentially, you’re left with an efficient and effective method of buying ads that saves you money and gets you better results. 

How to Do It Right

If programmatic advertising seems complicated, let’s break it down a bit to give you a better idea of how it works and how you can do it right. Here are some things you need to know about developing an effective programmatic advertising approach

  • Before you embark on your programmatic journey, make sure that you know your market well. Know your industry as well as your target customers in order to tailor your programmatic approach to meet the constraints and expectations present in each area. 
  • Generally speaking, mobile advertising is a huge space that you can take advantage of with programmatic advertising. This is because 73.9% of American mobile shoppers are predicted to make a mobile purchase this year. 
  • You should also use programmatic advertising for retargeting people who have previously interacted with your brand in one way or another. This is especially true when it comes to abandoned cart rates that can be high and cost businesses a fortune. Programmatic advertising can effectively retarget these individuals, remind them about their cart, and drive them to make a purchase. 

The MuteSix Difference

MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative. We have helped brands big and small scale and achieve incredible success within their respective industries.
For instance, our clients have seen an average of a 359% increase in trackable revenue after only working with us for six months. In addition, we have helped our clients generate over $1 billion in revenue as a result of our services and expertise. And when it comes to funding and actual growth, more than 30 of our clients have acquired or raised venture capital funding after working with us. 

In terms of programmatic advertising, here’s what we offer that clearly sets us apart from inferior marketing services:

  • Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.
  • Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.
  • Cost efficiency: Thanks to our scale as part of Dentsu and our relationships as MuteSix, we have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.
  • Performance: MuteSix’s programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.

But don’t just take our word for it! Instead, check out some of our case studies or customer testimonials to see real results. 

Although we have worked with big-name clients like Petco, Lunya, Ring, Disney, and Theragun, we also know what it’s like to be a small and new company just starting out. So no matter where you are on your business journey, we are ready and able to help you grow your business and achieve your wildest dreams. 

Our Process

We have developed a foolproof programmatic advertising process that flows seamlessly from start to finish and is able to get you tangible results. Here’s a look into what we offer as a part of our programmatic advertising services:

  1. Perform campaign audit and opportunity analysis. This initial audit and analysis provide us with the information we need to develop meaningful and effective campaigns for your business that also mesh well with previous campaigns for a cohesive brand voice and brand image. We also explore potential market opportunities based on your industry and specific products. 
  2. Provide creative format and tactic recommendations. From there, we move on to the creative and strategic aspects of things. We have an in-house creative studio — StudioSix — that is able to provide your brand with high-quality custom content that will appeal to your target customer. We also provide tactic recommendations in terms of potential areas to explore and exploit based on your current operations and future growth. 
  3. Develop performance-driven full-funnel targeting and campaign strategy. Based on your target customers, we can determine targeting specifications to reach the right people with the right content. We will also help you decide on a campaign strategy — whether you’re trying to get your name out there and raise brand awareness or convert sales for underperforming items. 
  4. Optimize against core KPIs. From there, we ensure that our strategy is working as it should by optimizing against core KPIs. If any indicator is underperforming, we can take action to remedy the situation and get the campaign back on track. 
  5. Scale. Once we have it all figured out, it’s time to do it all over again! We have learned that the process gets easier once we know what works for your brand and audience so that we can continue achieving amazing results. 

This tailored process has achieved the following incredible results for our clients: 

  • $80 billion investment in U.S. programmatic advertising by 2021
  • 2X return on ad spend increase

Programmatic Case Study

MuteSix was tasked with driving sales of Highline Wellness’s CBD Night Gummies, especially to new audiences. Although CBD Night Gummies are one of Highline Wellness’s best-selling products, restrictions around marketing ingestible CBD on certain marketing channels limited their ability to reach new customers with messaging about the Night Gummies. 

Programmatic provided an opportunity to reach Highline Wellness’s target audience by effectively bypassing these restrictions.

The Strategy

First, we worked with our technology partners to get Highline Wellness whitelisted as an advertiser to allow us to mention “CBD” and drive directly to product pages. Once this was approved, we built a full-funnel programmatic approach inclusive of retargeting, lookalike targeting, behavioral targeting, and contextual targeting. 

In order to create ads that would introduce Highline Wellness as both a premium CBD brand as well as an affordable, everyday essential, we leveraged a combination of influencer images and product images to create multiple ad sets we could test against target audiences.

As a result of this strategy, we were able to achieve amazing results for Highline Wellness. They saw a 27% increase in their online sales. They also saw a 28% increase in their Shopify revenue. Finally, the target product — CBD Night Gummies — saw a 43% sales increase from our programmatic advertising strategy. 

Another Case Study

Highline Wellness is simply one example of our incredible programmatic advertising solutions. However, we understand that you may not be totally convinced based on one example alone. Let us assure you that Highline was not an exception — it’s the rule. 

Consider our other client, DUDE products. DUDE Products is a personal care brand creating futuristic hygiene products for men. Their mission is to help men keep their DUDE parts fresh wherever they go with wipes, powders, deodorants, body sprays, soaps, and more. They came to us with the challenge of increasing revenue, with a primary focus on acquiring new customers for the direct-to-consumer portion of their business. 

While we also worked with them to improve their Google and Facebook strategies, we put a lot of focus on programmatic. On this front, we began by targeting relevant TV apps and programming during key days and times in order to increase awareness and household penetration for DUDE Products, especially around the launch of DUDE Wiper 1000. 

Because customers are spending more time at home in front of streaming TV services, we worked with premium streaming TV partners to buy impressions during UFC & WWE events, on premium streaming services like Hulu, Roku, and AT&T Now, and against other male-skewing content to capture attention and share of voice. As a result of these efforts on programmatic CTV, we were able to get DUDE Products 1 million impressions, reach 440k households, and achieve a 93.09% completion rate. 

That being said, these are just two examples of how we help our clients with services ranging from programmatic advertising to Facebook, Google, Instagram, Amazon, and everything in between. We have dozens of case studies and glowing customer testimonials for you to read over before you decide to take the plunge and grow your business with MuteSix. 

MuteSix as Your Programmatic Advertising Agency

Advertising can seem like an overly complicated and intricate concept if you’re trying to do it on your own. Even with experts, it can be a lot of work! However, taking a programmatic approach can make the entire process easier for everyone while also achieving better results. After all, you should always work smarter, not harder. 

This is what you’re able to do when you utilize programmatic advertising with MuteSix. So before you waste any more time and money on inefficient advertising spending, schedule a complimentary consultation with MuteSix to go over your business needs, ideas, and goals. From there, we can come up with concrete steps to actually achieving them in a timely manner while saving you money. 

 

Sources:

  1. The What, Why and How of Programmatic Advertising (and 5 Tips on Using It) | Entrepreneur
  2. 3 Steps to Get Started With Programmatic Advertising | Business.com
  3. How To Make Your Programmatic Advertising Campaign Successful | Forbes