Programmatic Advertising allows brands to reach the whole internet outside of the walled gardens of Facebook and Google and tap into a universe of inventory and data to achieve scale and efficiency.
MuteSix’s Programmatic team provides an added layer of intelligence with a wealth of experience in performance-based programmatic across e-commerce verticals.
Transparency: We share all targeting information, bid and frequency data, domains, apps we are serving against, and all associated fees, so you know exactly where and how your advertising dollars are being spent.
Integrity: Our first and only priority is reaching and exceeding our clients’ goals. We don’t make any money through supply deals or hidden arbitrage – so we never sacrifice client success for agency access.
Cost Efficiency: Thanks to our scale as part of Dentsu and our relationships as MuteSix, we have access to industry-best rates for tech and inventory, resulting in cost savings for our clients.
Performance: MuteSix’s Programmatic team is focused on hitting client revenue and sales goals, measured by real, performance-based KPIs like ROAS and CPA.
1. Perform campaign audit and opportunity analysis
2. Provide creative format and tactic recommendations
3. Develop performance-driven full-funnel targeting and campaign strategy
4. Optimize against core KPIs
MuteSix was tasked with driving sales of Highline Wellness’s CBD Night Gummies, especially to new audiences. Although CBD Night Gummies are one of Highline Wellness’s best-selling products, restrictions around marketing ingestible CBD on certain marketing channels limited their ability to reach new customers with messaging about the Night Gummies. Programmatic provided an opportunity to reach Highline Wellness’s target audience without these restrictions.
First, we worked with our technology partners to get Highline Wellness whitelisted as an advertiser to allow us to mention “CBD” and drive directly to product pages. Once this was approved, we built a full-funnel programmatic approach inclusive of Retargeting, Lookalike Targeting, Behavioral Targeting, and Contextual Targeting. In order to create ads that would introduce Highline Wellness as both a premium CBD brand as well as an affordable, everyday essential, we leveraged a combination of influencer images and product images to create multiple ad sets we could test against target audiences.