We take an ROI-first approach and manage over $500M per year in performance ad spend. Few channels consistently drive positive ROI – Facebook and Instagram can and do.
We leverage a combination of data analytics to build a full-funnel, revenue-generating advertising strategy that optimizes the media buy, creative, and on-site experience.
MuteSix is the #1 Most Awarded Facebook Ad Agency.
As a Meta Business Partner, we have a deep connection with and understanding of the platform. It’s the largest part of our business – 80% of our clients count Facebook among their services.
1. Audit and analysis
2. Robust creative development
3. Targeting testing
Waiakea came to MuteSix with ambitious goals to scale their DTC e-commerce business, to increase brand awareness with trackable sales increases, and to create recurring revenue by converting one-time purchasers into lifetime subscribers.
To grow Waiakea’s business and increase lifetime value in a hyper saturated vertical, we focused on educating consumers about the differences between Waiakea and other water brands. Data shows that customers are more likely to purchase and subscribe if they’re first educated on the benefits of the product.
Prospective customers in the food and beverage vertical rarely subscribe to products without first testing them out, so we started off our campaigns by focusing on simply getting the first bottle of Waiakea into customers’ hands. We utilized Google, Facebook, and Email to promote Waiakea’s educational content and varied our communication on each platform, knowing that customers who regularly see the same campaign messaging end up tuning it out.
On Facebook, we ran ads that highlighted the product along with Waiakea’s multiple value props. The creatives varied from comparison ads to ads showcasing Waiakea’s giveback and sustainability initiatives. We took a full funnel approach by breaking our messaging out by funnel and the actions someone took. Breaking out messaging by funnel ensured viewers were not overwhelmed with too much educational information in one ad. Through extensive customer research and testing, we were able to tailor our creatives and copy to specific personas and targets, which allowed us to limit inefficient spending and hone in on higher valued customers.
Facebook Ads are postings that will appear on users’ News Feeds when they are visiting the platform on either their desktop computer or on a mobile device. These advertisements can also be found on the right-hand column of a user’s display as they scroll through their News Feed.
Facebook is the second-largest social media platform in the world. This means whether you are a small business looking to increase your consumer base and sales, or if you are an international company with a household name, Facebook is somewhere you’re going to want to be.
Adults in the United States spend on average about 38 minutes per day scrolling through Facebook. In this article, we’ll share with you just how Facebook Ads work and how much easier this process will be for you if you work with a reliable ad agency like MuteSix to reach your Facebook goals.
Over 3 million businesses advertise on Facebook. In this article, we’re going to show you why they choose to advertise on that platform and why you should partner with us at MuteSix to get your Facebook marketing done in the most effective way possible.
Oftentimes, Facebook Ads are created as a result of fusing a company with a recent action of that user’s Facebook friend.
For example, if one of your Facebook friends “likes” the official page for Nike on Facebook, you may see that activity on your News Feed, along with a Nike ad encouraging you to do the same – or encouraging you to purchase the newest products from Nike.
Users’ activity with Facebook Ads will only be shared with their confirmed friends. As with any social media platform, the privacy settings a user chooses to make on their account will apply to what Facebook shares.
Good news: Facebook never sells a user’s information to advertisers on the site.
There’s really no reason not to advertise on Facebook if you have a business. Facebook’s user base is massive – so no matter what type of consumer audience you have, working with Facebook to promote your products or services is bound to gain you sales.
Facebook Ads are cost-effective, which is a great perk any company can appreciate. No matter your finances, Facebook can advertise your products for you.
The real question is, how many users would you like to reach per day? While the cost does increase depending on the number of people you’re interested in advertising to, it is a surprisingly fair price compared to most, if not all, other channels.
Let’s share an example. For 25 cents a day, Facebook will reach out to 1000 people for you. Some small businesses might only be able to afford to spend about 25 dollars a month on Facebook Ads – but this would still allow for reaching 100,000 people every month!
Most companies will find that they can afford much more than 25 dollars per month. This is why the concept of advertising your business on Facebook shouldn’t take much debating at all. Don’t waste time; give it a try and watch as your consumer base grows instantly!
If you don’t feel as though your company is highly trained in digital marketing and online advertising, you’re not alone. You’re absolutely going to want (and probably need) an ad agency in order to achieve the results you want.
Luckily, our team full of experts in online marketing at MuteSix are eager to help.
Working with an agency like MuteSix can help more than you would expect. Why? Full-funnel ad agencies are the perfect “middle man” to have when trying to achieve the best marketing results possible.
Ad agencies are on the pulse. They are constantly researching and discovering the most efficient ways to pull people in and get them clicking. More clicking means more buying!
An agency will help you with targeted media buying. They will analyze your company’s data in every category in order to find out where you sell best, how you sell best, and what needs to get done to sell more.
Every business is different, and experienced ad agencies such as MuteSix know that. They value quality over quantity, which is crucial for true growth.
Instead of throwing a plethora of okay marketing strategies at you, they will assist in implementing the most productive and innovative methods meant for you and your particular business.
As mentioned above, there’s no reason not to consider a Facebook Ad agency – but if you’re still on the fence about working with one, we have some information to help you decide.
Facebook Ad agencies are all about emphasizing the details that make your company shine. They are determined to find what makes your company different from the rest and then help you profit based on those specifics.
Agencies like MuteSix are determined to make your business blossom at an impressive rate. It’s no wonder we have been featured in Facebook Business, Forbes, HuffPost, Inc. Magazine, and Shopify.
Our award-winning team of experts is able to provide a broad range of skill sets such as brand development, data strategy, media innovation, digital proficiency, and creative content-making.
If you’re wondering whether MuteSix is a good fit for your company, let us remind you that we work with all types of businesses that have a nice focus. Some of these include:
Make sure when you are researching different ad agencies, you understand what their priorities are and where their values lie. Every agency should have a clear mission statement they are happy to share with you.
MuteSix is dedicated to being a diverse and inclusive workforce for all of our employees. We also feel it’s important to make a difference however you can. This is why we make the effort to repay our community by hosting several events, including free educational webinars for underrepresented communities that may not have access to paid advertising resources and expertise.
While we pride ourselves on having the most skillful experts on board, we understand that no matter who you are, there is always more to learn. It is for this reason that we are consistently giving our employees educational opportunities within the industry. These occur online, in-house, and abroad!
We pair directly with Facebook representatives in order to get you the latest and greatest strategies. We have learned with Facebook that in this digital age, video ads tend to produce better results than just about anything else.
Figuring out the “why” behind your business is key. MuteSix is able to help you define this. Subscription services in particular focus on their “why.” We can develop the best messaging for you to send to your customers so that they feel special for being a part of your subscription service or mailing list.
A huge trend right now, specifically on Facebook, is unboxing ads. These are videos made either by a company or in collaboration with a content creator, in which your product transforms from fully packaged to completely unboxed. These videos often end in a display of how the product can/will be used by the consumer as well.
These unboxing ads can actually be executed by MuteSix. That’s right. We have our very own in-house creative team that works hard in our studio – StudioSix – to make your ideal content a reality.
A great draw for using Facebook is their ownership of Instagram. In the second quarter of 2020, Facebook reported having 2.7 billion users while Instagram reported having 1 billion.
Instagram Stories, a feature in which users are able to share photo and video content that lasts 24 hours on their profile, is the fastest-growing product in Facebook history!
Best question so far! It’s quite easy to get in touch with us.
You will find that there are several tabs full of useful information regarding who we are and what we do. If you have any remaining questions about what working with us is like, the content on our website should be able to inform you.
In the upper right corner of your screen, you will see our “Contact Us” tab with a blue, square border. Clicking on this tab will bring you to the brief form we ask that you fill out in order to get connected with us.
Once you’ve filled out a little bit about yourself and your business, we’ll get back to you shortly after. Before you know it, MuteSix will be helping your company climb the ladder in terms of exposure/visibility, and working alongside Facebook to boost your well-deserved sales.