No media strategy is complete without Google, but brands often struggle to leverage it.
MuteSix helps clients advertise on Google successfully with a complete full-funnel strategy that works. We go beyond just search, with expertise in every Google Ad product, including Discovery, Display, Shopping, and YouTube.
Unlike most agencies, we take a full-funnel audience approach, leveraging custom intent/affinity audiences, as well as in-market and detailed demographics.
We emphasize an omnichannel creative strategy for YouTube to create cohesive messaging that resonates with consumers.
1. Audit and analysis
2. Display and video recommendations & development
3. Product feed optimization
4. Campaign restructure
5. Audience expansion
Dave is a modern-day banking solution on a mission to build products that “level the financial playing field” for their 10 million (and counting) members. They came to MuteSix with the goal of increasing their app installs, while decreasing their cost per downstream event, by leveraging Google Universal App Campaigns (UAC).
The MuteSix Paid Search team chose to segment out Search from Display and YouTube video placements so as to better showcase the brand’s compelling creative. This meant spending more on discovery-intensive placements like YouTube and Display, while also trying to scale up intent-based placements like Search.
In order to achieve desired scale and maximize potential across YouTube and Display, MuteSix also developed new static and video creative to increase the amount of video inventory as much as possible. To further maximize campaign success, we implemented a unique solution to A/B test creative, which allowed us not only to get a more accurate read on performance, but to simultaneously test new assets to boost it.
To round out our strategy, the team adopted UAC for video beta in order to diversify Dave’s ad placements and expand their reach beyond Search.
Google Ads is a pay-per-click platform focused on providing advertisers the power to share their ads as results on Google Search pages. These results are produced based on strategically used keywords.
This overall service can assist companies in promoting their brand, their content, their website, and more. There are five different Google Ads campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising.
The below breaks down how Google Ads operates, why you should trust an experienced ad agency to assist you, and how to get started.
In order to get started with Google Ads, you’re going to have to solidify your goals first.
Some of the more popular goals businesses tend to have are receiving more phone calls to their business, increasing the number of visits at their store, and bringing more people to their website online.
This goal is best for businesses that regularly book appointments for their services like salons and medical practices, regularly schedule individual jobs like a mechanic, or regularly close big deals like a realtor’s office.
This goal is best for a physical location that thrives primarily on foot traffic. If you are a restaurant or a crafty establishment like a paint-and-sip, increasing your foot traffic is a great goal to have.
If most (or all) of the sales you make are from online orders, increasing website traffic is clearly the option for you. This method is great for online shopping, having shoppers sign up for your mailing list so they can be sent special deals, or even for your customers to fill out forms with titles like “Which One of Our Products is Best for You?”
Next on the docket is where you’d like to advertise. With Google Ads, it is just as easy to market your business globally as it is to market your business locally. You have the power to gauge exactly where you lean on this spectrum of ad reach.
It’s important to decide where to navigate your ads because your ads will only produce impressive results if they are being exposed to the right audience.
If most of your customers are from the town in which your business resides, it’s best you stay local. If you do tend to get some international sales, push for more by advertising globally with the help of Google Ads!
The third step in the process is creating your message. This is your opportunity to show how unique your business is and how it differs (in the best way) from other companies in the same genre.
There are a couple of ways to do this. You can either choose to put a spotlight on what’s best about your business in 3 sentences, which will act as an exciting teaser to click on, or you can utilize Google’s banner ad option by uploading interesting images to share.
The easiest part about creating your message is there are many different ad formats available. This ensures your company stands out and has its own personal style on the internet. Google Ads will work with you to understand your marketing goals and pick formats accordingly.
Step 4 in Google Ads is setting your budget cap. Once you’ve decided how much you’d like to spend on advertising each month, Google will make sure you won’t ever pay more than that agreed-upon figure.
Based on their high-quality database and research, Google Ads will estimate for you how many clicks, calls, or store visits you’re expected to reach that month, given the budget cap you’ve chosen.
An extra benefit: there’s no minimum number of dollars for the budget cap, and there’s no commitment either. Most companies see an uptick in results after just one month of using Google Ads!
The final step in the process is, you guessed it, going live with your brand new ads! When you’ve finally gone live, any Google searches that include a keyword relating to your business will direct users right to you.
Working with Google means you’ll receive a lot of extra exposure due to their many partner sites and extensions. By investing in Google Ads services, your business could be advertised on Google Maps, Google News, etc. This additional exposure can help your customers find useful information such as walking and/or driving directions to your store.
Working with an ad agency can do wonders for your company and its goals. Yes, you may be interested in Google Ads, but are you interested in spending all of the time and effort it takes to work with them directly?
MuteSix is an amazing resource for businesses who want to magnify their marketing strategies and improve their sales. Our best feature is our close relationships with the biggest platforms you can name.
We are a Google Premier Partner! This means we do Google campaign management by using a scientific lens so that all your bidding and budgeting correlates as best it can with your ROAS (return on ad spend).
We specialize in performance-driven work and have many e-commerce clients. MuteSix will collaborate with you to ensure that brand campaigns are strong enough to protect yourself from competing companies.
There are different types of brand campaigns MuteSix can help establish for you on Google. Brand campaigns, non-branded campaigns, and competitors’ campaigns are a few of the most popular.
MuteSix experts will also assist you in running a display remarketing campaign. We prefer leveraging display for retention. This means targeting segmented audiences, not just every person using the internet that day.
Examples of informative categories that provide us with the best data to analyze include the amount of time people spend on your site, the level of engagement and consumer interaction you’re receiving, and the percentage of returning customers you’re maintaining.
Some people aren’t aware that Google owns YouTube! YouTube is such a spectacular tool to make use of when advertising your products or your company in general. Fortunately for you, MuteSix has a strong connection with YouTube as well.
Along with YouTube, MuteSix is able to help you create Bumper Ads. Bumper Ads are enjoyable for both the consumer and the advertiser.
This is because the consumer appreciates the concise form, while the advertiser benefits from the high mobile outreach they perform. They’re short ads, but they aren’t skippable!
Here are a few statistics for you regarding our work with Google:
We are experienced in product level bidding, and we are able to improve your return on ad spend by identifying which of your brands are most profitable, as well as which of your products are sold the most often.
If you haven’t thought of this already, working with MuteSix will save you money. How? Think about how much your company would have to invest in additional employees that really know what they’re doing when it comes to Google Ads.
You don’t want to take time away from running your business to learn all of these skills yourself, you don’t want to spend time and money on training new employees, and you don’t want to try and personally communicate with Google representatives on a daily basis.
You want a knowledgeable partner you can trust. You want MuteSix! Feel free to sit back and relax as we manage your analytics, help improve your content display, and, well, get you many more customers.
Here’s a testimonial for you.
Jon Wirt, Director of Marketing for NHL at Disney Streaming Services, says:
“…When I started working at Disney, the first thing I did was bring on MuteSix. I knew we needed to launch paid campaigns, I needed them done quickly, efficiently, and done well.
And I knew that people at MuteSix were super knowledge experts in their space, whether it be Facebook or whatever platform you want to advertise on, they are the biggest subject matter experts that I’ve ever met.
They take your input, they provide their own advice, and it’s a collaborative process towards creating the best product and advertising in the best way.
The one thing that they care the most about is ROI and return on ad spend, so I knew they were going to spend our money the most efficient way possible and make us the most money possible.
There is no level of detail they won’t provide me. They went the extra mile to make sure that we felt comfortable with how our money was being spent and that our performance was really high.”
Now that’s what we like to call a happy customer.
The time is now! In the twenty-first century, nothing is more crucial for business owners than having the best online presence they possibly can. Unless you’d like to stay a mediocre company with mediocre sales and just barely get by, there is no time to waste!
Too many business owners aren’t seeing the profit they’d like, and they don’t know why. If this sounds like you, you are the perfect candidate for a MuteSix partnership.
Not only can we identify what’s holding you back, we can find solutions to get you where you’d like to be, and then turn those solutions into realities! Who wouldn’t want affordable expertise?
You may be thinking, “I’m not getting the sales I want, but I do know why I’m not getting them.” This is still the perfect opportunity for you. Rather than trying to quickly skim the internet for educational resources on how to boost your business, just contact MuteSix.
If you’re interested in working with a skillful ad agency, and you want to make use of Google Ads, don’t hesitate. Click the “Contact Us” button at the top of our site.
There, you will fill out a brief form that asks for basic contact information and company information. After your details have been shared with us, we will be sure to reply in a timely fashion.
This initial interaction does not require any type of commitment. We are here to help and happy to do so! If, for any reason at all, you still have reservations, feel free to take a look at the list of brands that we work with.
There’s no doubt you’ll recognize a great deal of them – including Adidas OUTDOOR, Petco, LA Times, Goop, Zumba, Morphe, and Daily Harvest.
We look forward to hearing from you and boosting your business!