Google Ads Agency

Engaging and converting consumers with a full-funnel Google Ads strategy that complements a brand’s omnichannel advertising.

Overview

A Google Premier Partner, MuteSix’s Paid Search team focuses on brand growth, formulating winning strategies that enhance success across other paid media channels, and capitalize on all Google levers in order to reach the largest, most relevant audiences.

To do this, our team leverages a full product adoption strategy to increase our clients’ coverage throughout the Google ecosystem. This includes, but is not limited to, our Search campaign blueprint allowing us to optimize budget and/or bidding strategies for maximum profit, as well as a fully segmented YouTube / Discovery / Display approach to ensure budget and creative is curated to meet customers.

The MuteSix Difference

Extension of Your Marketing Team

Unlike other agencies, we go beyond campaign management. Our Google buyers are full-funnel marketers who scrutinize the full picture to accelerate growth, including CRO, landing pages, and shopping feed strategy.

Access to Advanced Solutions and Expertise

  • Google Premier Partner status grants us access to Google’s leading e-commerce / international expansion team. 
  • Our integration with DataFeedWatch enables us to build robust Google Shopping feeds with customized product titles and uniquely structured campaigns built to scale.
  • Our understanding of enhanced e-commerce solutions and GA4 allow us to tap into the advanced measurement and attribution solutions needed to efficiently scale brands.

Cross-Agency Synergy for Omnichannel Success

Our Paid Search team benefits from fluid communication across all channels, fueling a feedback loop of important insights about audiences, creative, products, and keywords so as to maximize profitability across the board. 

Google Case Study

Biossance, the biotechnology turned skincare brand blending science with sustainability to create effective beauty products, turned to MuteSix with the goal of scaling revenue year over year, while maintaining efficiency across Google. 

The Strategy

Biossance has aggressive revenue goals requiring large gains YoY. Additionally, since they run very strong promotions, the brand requires considerable investment in a short period of time to capitalize on conversion rate trends. 

Given the skincare brand’s business goals, new testing proved to be the strongest lever for improving efficiency while scaling across Google. As such, the MuteSix Google team implemented the following strategy:

 

  1. Narrowing Down Keywords and Audiences with Extensive Testing Across Each
  2. A/B Testing Performance Across Performance Max and Standard Shopping Campaigns 
  3. Setting and Readjusting Budget Plans Semi-Daily in Sync with Promotional Activity

The Success 

Thanks to MuteSix’s advanced testing, strategic alignment of budget and promotions, and transparent communication with Biossance, the skincare brand was able to effectively scale revenue while meeting ROAS goals:   

29% Increase in Revenue YoY 174% Increase in CTR YoY 35% Decrease in CPC YoY 53% Increase in Impressions YoY

Interested in Working Together?

Let’s Get Started



Google Ads Agency

 

What Are Google Ads?

Google Ads is a pay-per-click platform focused on providing advertisers the power to share their ads as results on Google Search pages. These results are produced based on strategically used keywords. 

This overall service can assist companies in promoting their brand, their content, their website, and more. There are five different Google Ads campaign types: Google Search, Google Shopping, YouTube Video Advertising, Discovery Advertising, and Display Advertising. 

The below breaks down how Google Ads operates, why you should trust an experienced ad agency to assist you, and how to get started. 

Read More