TikTok is the most downloaded app on the Apple App Store, with 104 million downloads in a single quarter, but only 4% of social media marketers use the platform
Lifetime user spending on TikTok has risen to $456.7 million. It is a dynamic tool with a surprising audience that marketers can (and should) leverage to grow their brand.
While a large portion of profiles belong to Gen Z, it’s worth noting that the fastest user growth on TikTok is over the age of 34. And similar to Instagram circa 2015, the influencer pool is still undersaturated and up for grabs – anyone can be the next TikTok star.
As the first agency to partner with TikTok, MuteSix has a deep understanding of the exponential growth potential and ROI the platform has to offer. We’re leveraging alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.
1. Audit and analysis
2. Robust creative development
3. Targeting testing
Naturium, the clinically-effective, biocompatible line of skincare with a highly engaged and loyal customer base, wanted to establish a presence on TikTok at the height of the platform’s boom to maximize channel diversity and drive conversions, by tapping into a new user base.
While the brand had no established presence on the short-form video platform prior to working with MuteSix, the agency felt TikTok was the ideal space for Naturium, as the skincare industry thrives on trusted, so-called “skinfluencers” sharing beauty tips to a Gen Z audience.
When testing the waters on TikTok, the obvious choice for Naturium was the platform’s then newly launched Spark Ads, whitelisted ads that enable brands to sponsor the already trending organic content of creators that best aligns with their brand and product offerings.
In just two months of working with MuteSix on their TikTok efforts, Naturium saw the following success:
TikTok. A super catchy, two-syllable name for the most viral app to date. TikTok is a networking service based in China that allows users to instantly create and/or share videos with one another.
While the app’s initial release date was sometime in September of 2016, TikTok has become the fastest-growing social media platform, particularly over the past two years or so.
TikTok users are invited to create short-form videos that last between 15 seconds or 1 minute.
As of 2020, TikTok had 2 billion downloads worldwide, with at least 800 million active users. With 41% of users aging from 16 to 24, Gen Z makes up most of the consumer base. On average, they also spend just under an hour a day on TikTok.
Using TikTok to market your company’s products is a great way to attract clicks and sales from young people across the globe who are always seeking the newest and trendiest things to purchase.
TikTok has quite the range when it comes to what kind of videos its users post. The most popular types of content on TikTok are lip-syncing videos and dancing videos. Most TikTokers use the app to perform trending choreographed dance routines and entertain their followers.
This kind of content is the reason that so many pop artists and unknown artists are topping the charts! Influencers are helping certain businesses blow up by promoting their latest work.
That being said, this is certainly not the only genre of content on the app. With hundreds of millions of active users, there is a lot of diversity represented, both in who’s posting and what’s being posted.
Here are some other TikTok video genres popular on the platform:
These topics of interest have popular accounts with millions of followers. These TikTok creators are considered influencers – and influencers can help you advertise!
Each of the types of TikToks listed above has one thing in common. They’re sharing information with others. Yes, people are showcasing their interests, hobbies, and talents. Yet, they’re also inspiring their audience. They’re teaching their audience. They’re building a community for their audience.
This information-sharing hub is extremely helpful for businesses. If you are able to partner with an influencer on TikTok through their content creation, you are bound to reach hundreds of thousands, if not millions, of users. Influencers have loyal, dedicated fans who trust them and trust their opinions.
Any business that sells products a younger person could want or use is fit to (and should) advertise on TikTok. Considering the virality of the app, your merchandise is guaranteed an impressive amount of daily exposure.
But! Let’s not forget that while mighty, a portion like 41% is still less than half. Meaning that 59% of TikTok users are 25 and older! If your business has products that cater to a very wide customer spectrum, TikTok is still the way to go.
Here are some companies you may know of that make use of TikTok advertising:
You don’t have to be one of these household-name businesses to gain traction on TikTok. Plenty of small businesses that are just starting out find TikTok marketing to be helpful as well.
If you already have a decently loyal consumer base, that’s great! Encourage them to follow you on TikTok, or simply broaden your horizons by securing new customers on the platform.
One big reason why TikTok advertisements work is they blend right in with all of the other content that’s being displayed on your screen. Ads on TikTok have the same exact visual representation that a regular user’s video would.
A video made by an account you don’t follow may be in the mix as you scroll through the app. This is usually a quick, high-quality ad that gets users to stop, look, and listen about your product.
Advertisements can vary a lot on TikTok. Some ads go the comedic route with actors, a funny background, a funny predicament, or a simple joke. Others can easily be made with aesthetically-pleasing art and text over the catchy chorus of a hit song.
Assuming your company already has a reasonable following, you can try hiring famous TikTok users to promote your products on their personal accounts! This has been a huge marketing strategy in just the past year or so. When a user sees their favorite content creator advertise for a certain business, it makes them want a product that much more.
At MuteSix, we hold ourselves responsible for researching the most current marketing solutions and then directly making use of those solutions when it comes to building our clients’ brands.
It’s more than understandable why a company wouldn’t want to spend the time and effort to get involved with TikTok advertising. After all, you want everything your business does to be done as best it possibly can. You don’t want to risk joining TikTok and having it flop.
That’s where we come in. MuteSix is an ad agency that can make your introduction to TikTok simple and seamless.
Our creative and brand-based employees will be able to identify which design aspects will get you the most views. Meanwhile, our digital analysts will calculate how many ads to generate, how often they should be posted, and what kind of hashtags will get you the best visibility.
With the incredible resource that is our studio, named StudioSix, our 65 person in-house creative team pays attention to detail while building your content from scratch.
We have the storytelling skills at MuteSix that can take your business’ exposure from average to amazing. Our goal is to keep your business shining brighter than all other competitors in the consumer’s eye.
If you’re interested in seeing the content we produce on a daily basis, feel free to check out our StudioSix tab on our website, where we share an abundance of footage we’ve created with and for our clients.
TikTok, in particular, is all about the now. What is the biggest trend right now? What does everyone want to see right now? What is the coolest thing to buy or wear right now?
MuteSix specializes in this kind of research. We will always have the best, cutting-edge information to build off of – and we’ll keep you in the loop the entire time.
One of the most useful skills we provide is our data analysis. We will help you repurpose your existing content so that you will receive more clicks, more likes, and more shares.
We do this by researching who the most viral TikTok influencers are, what they are posting, etc. Based on this information, we will create features for your content such as “swipe up” links and personalized discount codes for easy website access, and therefore easy sales.
With our expertise, we are able to find you the content and/or the content creators you need.
Did we mention our relationship with GRIN? If you haven’t heard of GRIN, it is the #1 influencer marketing software.
GRIN provides companies the tools they need in order to build an authentic DTC brand by creating genuine relationships with their consumer base, as well as relationships with influencers who will promote their products on apps such as TikTok!
MuteSix’s networking with GRIN makes for a wonderful resource for you. You are able to express your concerns, set your goals, and then relax as we pair with GRIN to get you the online visibility you need.
MuteSix is also a ShopifyPlus partner, and most of the brands that we service are on Shopify. This comes majorly in handy when it comes to influencer marketing, as extra features are provided with Shopify Plus that you wouldn’t normally get.
The best way to partner with us is by contacting us here on our website. While you’re on our site, be sure to click around to learn about our many resources and get familiar with our wide array of services.
We’re ready when you are! To get in touch with us, click the blue “Contact Us” tab towards the upper right-hand corner of the screen. This will send you to our simple questionnaire, which will ask you to provide basic contact information and company information.
As soon as we receive your submission, we’ll get back to you so the journey can begin! We look forward to building a relationship with your company and helping you market through the TikTok platform. Your sales will be skyrocketing in no time!