TikTok

Create buzz, scale quickly, and reach more customers on TikTok.

How It Works

TikTok is the most downloaded app on the Apple App Store, with 104 million downloads in a single quarter, but only 4% of social media marketers use the platform

Lifetime user spending on TikTok has risen to $456.7 million. It is a dynamic tool with a surprising audience that marketers can (and should) leverage to grow their brand.

While a large portion of profiles belong to Gen Z, it’s worth noting that the fastest user growth on TikTok is over the age of 34. And similar to Instagram circa 2015, the influencer pool is still undersaturated and up for grabs – anyone can be the next TikTok star.

The MuteSix Difference

As the first agency to partner with TikTok, MuteSix has a deep understanding of the exponential growth potential and ROI the platform has to offer. We’re leveraging alpha and beta products to scale brands and have direct access to the TikTok team for account audits and campaign optimization.

Our Process

1. Audit and analysis
2. Robust creative development
3. Targeting testing
4. Optimize
5. Scale

80M+
Impressions (over a 6-month period)
1,000+
TikTok Influencer Partners
$130K
In Client Revenue (since June 2020)

Our Latest Case Study

MuteSix was tasked with lowering CPR and CPI to come under $12 for Match Group. We also had to optimize campaigns without utilizing back end data.

The Strategy

We decided to test different objectives, creative, and destination variations outside the traditional ‘app installs’ intent. For the Chispa and Hinge apps specifically, we achieved desired CPR and CPI goals and hit KPIs by aligning creative and copy. We also targeted over 450 ad variations.

$1-2 CPR
1.38% Click to install rate
87% CPI decrease

TikTok Marketing Agency

 

What Is TikTok?

TikTok. A super catchy, two-syllable name for the most viral app to date. TikTok is a networking service based in China that allows users to instantly create and/or share videos with one another. 

While the app’s initial release date was sometime in September of 2016, TikTok has become the fastest-growing social media platform, particularly over the past two years or so. 

TikTok users are invited to create short-form videos that last between 15 seconds or 1 minute.

As of 2020, TikTok had 2 billion downloads worldwide, with at least 800 million active users. With 41% of users aging from 16 to 24, Gen Z makes up most of the consumer base. On average, they also spend just under an hour a day on TikTok.

Using TikTok to market your company’s products is a great way to attract clicks and sales from young people across the globe who are always seeking the newest and trendiest things to purchase.

Read More