Unlike other digital marketing agencies, our Lifecycle Marketing team provides full management services to drive success across all of our brands’ one-to-one communications channels, including SMS, email, and on-site messaging.
In the wake of iOS 15, the need for a data-backed, growth-minded SMS strategy is more critical than ever. We use a targeted approach to reach your customers where they are most often with relevant messaging to engage, convert, and retain them.
MuteSix brings a full-funnel approach to SMS marketing and partners with some of the top SMS platforms for first-access to new functionality and programming. We strategically plan and test campaign sends, build out full lifecycle automations and incorporate customer service, loyalty and rewards, reviews, subscription and transactional messaging.
To capitalize on growth opportunities and maximize conversions, we provide complete oversight of a brand’s lifecycle marketing beyond SMS Marketing. This includes strategic management and integrations with:
Our integrated solutions ensure holistic synergy across every digital marketing touchpoint to build a feedback loop between lifecycle marketing, creative, data, and Paid Media teams.
As a prefered partner with industry-leading SMS platforms, we pair brands with the premier solutions, helping them integrate seamlessly and allowing them to leverage the latest offerings and beta testings.
MuteSix was tasked with improving Badass Beard Care’s customer engagement and increasing their website traffic and subscriber base by leveraging SMS marketing.
To drive new SMS subscribers, MuteSix used Attentive’s high performance Email and SMS capture units to grow and convert new traffic into long term purchasers. The MuteSix team focused on bottom-of-funnel marketing by building robust SMS journeys within the Attentive platform—both to increase customer retention and LTV, and to increase conversions of prospective customers.
To start, the team dialed-in Badass Beard Care’s welcome journey with simple brand education, incentives and personalization. They also worked to convert new subscribers who didn’t purchase by sending unique and time-sensitive offers. To round out the SMS automations, they implemented a thorough post-purchase journey that included high-performing copy and creative to successfully keep Badass Beard Care customers coming back for more.
SMS marketing is a relatively new marketing avenue that many brands struggle to take advantage of. Here at MuteSix, we understand that it can be difficult to juggle countless different marketing channels on your own. As a result, many brands unintentionally neglect SMS marketing in favor of already established avenues like paid social, paid search, and email marketing. With our help, you can take advantage of SMS marketing to increase your reach and return on investment with SMS marketing.
We use a targeted approach to reach your customers wherever they are, whether it’s their smartphone or their laptop, with relevant messaging to engage and build customer loyalty. This is part of what makes SMS marketing so effective — you’re able to reach your customers in a more personal and convenient way.
When communicating with customers via SMS marketing, it’s important to be short, sweet, and to the point when crafting your SMS marketing messages. Always be sure to include a clear call to action in these messages with a link telling the customer what you want them to do.
But before we get ahead of ourselves with what to put in SMS marketing messages, we first need to discuss who to send them to. Consent is an extremely important concept within SMS marketing. After all, this is a more convenient and quick method of communication — the same method that people use to communicate with their close friends and family. So make sure that all of your subscribers have opted in to receiving your marketing texts before you send any out.
Once you have consent, it’s time to really get strategic with SMS marketing. While making sure that your content matches your brand voice and persona, feel free to incorporate fun images, GIFs, emojis, etc. for more effective blasts. Customers are more likely to engage with content that goes beyond basic text and a link.
Here are some of the different ways that you can utilize SMS marketing for your brand:
We have seen first-hand how effective SMS marketing can be when done correctly. But don’t just take our word for it, here are some facts and figures that show why SMS marketing really works:
MuteSix brings a full-funnel approach to SMS marketing. We strategically plan and test campaign sends, build out full lifecycle automations and incorporate customer service, loyalty and rewards, reviews, subscription, and transactional messaging. We are at the forefront of SMS as a channel and leverage our partnerships with some of the leading SMS platforms, such as Attentive and Resci, to be the first with access to new functionality and programming.
As a leading performance marketing agency, we have the knowledge and expertise needed to help you grow your SMS marketing agenda. We offer a whole host of different marketing services to meet your needs. For instance, in addition to SMS marketing services, we also offer services that cover other platforms like email, Google, Facebook, Instagram, YouTube, Snapchat, TikTok, Amazon, Pinterest, and programmatic.
We offer creative services to help brands take full advantage of these platforms. We offer services such as photography, content creation, editing, landing pages, static and animated banners, broadcast-level productions, and influencer campaigns. We are able to do all of this through our in-house creative studio, StudioSix.
Thanks to our services, our clients have seen on average a 359% increase in revenue after working with us for just six months. Additionally, more than 30 of our clients have acquired and/or raised venture capital funding after working with us. Finally, we have helped our clients generate more than $1 billion in trackable revenue.
MuteSix has a dedicated Lifecycle Marketing team that handles email and SMS marketing. MuteSix has worked tirelessly to come up with an effective SMS marketing process that helps our clients grow their customer bases, boost customer engagement, and improve conversion rates. We do it all based on a four-step process:
Our tried and true process has achieved incredible results for our clients. Here’s a quick look into how our SMS marketing services can lead to real, measurable results:
MuteSix was tasked with improving beard care brand Badass Beard Care’s customer engagement and increasing their website traffic and subscriber base by leveraging SMS marketing.
To drive new SMS subscribers, MuteSix used Attentive’s high-performance email and SMS capture units to grow and convert new traffic into long-term purchasers. The MuteSix team focused on bottom-of-funnel marketing by building robust SMS journeys within the Attentive platform — both to increase customer retention and LTV, and to increase conversions of prospective customers.
To start, the team dialed in Badass Beard Care’s welcome journey with simple brand education, incentives, and personalization. They also worked to convert new subscribers who didn’t purchase by sending unique and time-sensitive offers. To round out the SMS automations, they implemented a thorough post-purchase journey that included high-performing copy and creative to successfully keep Badass Beard Care customers coming back for more.
Thanks to our aggressive strategy and professional expertise, we were able to achieve these amazing results for Badass Beard Care:
And this is just one example of what we can do for your brand using SMS marketing. Take our other client, Spoonful of Comfort, a gourmet soup delivery and gift basket brand for example. We were able to capitalize on the paid traffic coming to Spoonful of Content’s site by adding SMS marketing into our retention strategy, which led to a significant lift in overall performance. Specifically, they gained over 90k active subscribers and saw a 21.63% increase in revenue in quarter one of 2021.
Perhaps our best case study comes from working with Inspire Uplift, an inspiration-focused brand. When we began working with Inspire Uplift, they already had an SMS program, but it was very basic and was underperforming. We knew that we needed to incorporate features for order tracking, personalization, and customer service into their SMS strategy.
As a result, we integrated with Klaviyo dynamic blocks in emails, JustUno for targeted phone number collection through existing email subscribers, and Postscript for white glove treatment. At the end of the day, Inspire Uplift saw $60k+ generated from automations within 30 days, $15k+ from AfterShip transactional messages, 16k+ phone number subscribers generated by Klaviyo integration, and $20k+ in revenue.
With MuteSix as your SMS marketing agency, you can take full advantage of this new marketing avenue that many companies aren’t yet utilizing. By establishing yourself in this space, you can set yourself apart from the competition. Doing so can help you grow your customer base, improve customer loyalty, and boost revenue.
To see how we can achieve those goals and more for your brand, reach out to the marketing experts here at MuteSix for a complimentary consultation. We will talk goals and strategy to earn incredible results.
How Text Message Marketing Benefits Your Business | Business News Daily
9 Clever Ways to Use Text Messaging in Your Business | Forbes
To Reach Millennials, Try Text Message Marketing | Small Biz Daily