Amazon Marketing

Managing and customizing your full-funnel strategy leveraging Amazon’s full suite of services for growth on the leading e-commerce platform.

Overview

Unlike other agencies, MuteSix is a true extension of your e-commerce brand, managing and customizing each client’s full-funnel strategy for Amazon growth.

Part of Amazon’s Advertising Partner Network, our full-service Amazon team has the dedicated experience and expertise to apply best-in-class practices across the platform’s entire suite of Marketplace, Creative, and Advertising services for maximum business growth–through both organic and paid advertising efforts.

Amazon Advertising as one channel is crucial for success.

The MuteSix Difference

  1. Unlike other advertising agencies that follow a “set-it-and-forget-it” model, MuteSix acts as a true extension of your e-commerce brand.
  2. For each client, we rely on customizable reporting solutions to customize both organic and paid strategies, optimizing full-funnel campaigns to grow your presence both on and off Amazon.
  3. In order to maximize Amazon growth, we leverage the platform’s entire suite of services, managing your business’s branding, inventory, and campaigns from start to finish.
  4. Thanks to our integration into the dentsu network, we can create the most cost-efficient and successful full-funnel Amazon DSP strategy for your brand.

Our Process

  1. Perform account audit and category analysis to identify which services best fit your marketing budget and business goals.
  2. Customize a full-funnel Amazon strategy, ensuring your brand is “retail ready” before getting started with organic and paid advertising efforts.
  3. Optimize campaign strategy, creative, and spend against core KPIs.
  4. Use Amazon reporting and business insights, identify new growth opportunities and make necessary pivots to successfully and efficiently scale on Amazon.

Services and Capabilities

Marketplace Services

  • Seller Account Creation / Setup
  • Catalog Management
  • Inventory Management
  • Daily Account Maintenance & Case Management
  • International Expansion

Creative Services

  • Copywriting
  • Image Galleries
  • A+ Content
  • Brand Stores
  • Ad Creative
  • Photography & Videography

Advertising Services

  • Sponsored Ads Strategy, Management, and Reporting
  • DSP Strategy, Management, and Reporting
  • Software Integration

Amazon Case Study

Healthy Spot, the premier provider of nutritional foods and eco-friendly products for pampered pets, came to MuteSix with a minimal budget, looking to increase ROAS and total revenue via organic and paid marketing efforts on Amazon. 

The Strategy

In order to most efficiently allocate their tightly budgeted marketing dollars, the MuteSix Amazon team carefully analyzed the brand’s ratio between organic and paid sales on Amazon, which both drive tremendous revenue. 

After learning that the majority of the brand’s monthly sales were organic in nature, we determined that an increase in ad budget would not be the most efficient solution to meet business goals.  Instead, the MuteSix Amazon team put into motion the following two-prong marketing strategy: 

  1. In order to increase organic sales, the team optimized Product Description Pages on all low-AOV one-packs.
  2. In order to increase efficiency against the high CPCs, the team removed low-AOV products from the paid ad campaigns, instead focusing only on the high-AOV three-packs, which cost 3x more. 

MuteSix’s Amazon strategy proved so effective, Healthy Spot had additional spend to create and test more campaigns and even expand their product catalog by adding more higher-AOV products to include in the ad campaign.

The Success

Over the course of four short weeks, Healthy Spot saw the following results:

55% Increase in ROAS 16% Increase in Total Revenue 48% Increase in Ad Revenue

Interested in Working Together?

Let’s Get Started



Amazon Marketing Agency

 

How To Utilize Amazon Marketing Features To Your Best Advantage

Now more than ever, customers are seeking the most convenient way to shop. It’s no wonder Amazon has continued to thrive throughout these unprecedented times. 

Collaborating with Amazon to list and market your product(s) is an obvious strategy that most companies know to use. Yet many companies miss the mark when it comes to using Amazon’s advertising tools to their full advantage. 

How can your business take its use of Amazon to the next level? Will teaming up with an expert ad agency help you boost sales? We’ve got all that and more in this article. 

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