Amazon

Drive incremental sales with full-funnel Amazon Advertising strategies.

How It Works

Optimize your Amazon ad spend to maximize category market share.

Most brands implement a basic Sponsored Ads campaign strategy that is often not adequately optimized, leading to an acceptable ROAS with a flat or declining top line. These strategies are rarely tailored to be vertical-specific, leading to wasted ad spend and misaligned targeting.

We take a fresh approach to your campaign and bidding strategy to ensure your Sponsored Ads investment significantly impacts sales, using proven playbooks designed for success.

By combining Amazon DSP with Sponsored Ads, we help brands reach audiences on and off Amazon to increase conversion, consideration, and awareness of a best selling, growing, emerging, or new product. Treating Amazon Advertising as one channel is crucial for success.

The MuteSix Difference

MuteSix’s team of Amazon paid search, programmatic, and creative specialists come together to deliver and execute a full-funnel game plan aimed to maximize the objective for your own category.

Our strategic relationship with Amazon allows us to provide clients with exclusive Amazon beta programs well before they hit the open market. We onboard our partners to Amazon DSP directly through our self-service seat, providing added flexibility and scaling opportunities.

Our Process

1. Perform campaign audit and category analysis
2. Provide data-backed Amazon growth assessment
3. Create a full-funnel Amazon advertising strategy
4. Optimize against core KPIs
5. Scale

66%
Of Product Searches Start On Amazon
74%
Of Shoppers Visit Amazon Before Other Retailers

Check Out More Amazon Creative Examples

Our Latest Case Study

Though already the leading Keto brand on the market, Perfect Keto came to MuteSix looking to increase subscriptions with existing purchasers and secure New-to-Brand purchases because of how highly competitive this particular segment is. To accomplish these goals, Perfect Keto knew they needed to leverage Amazon’s first-party shopping behavior data, and they turned to the Amazon DSP strategists at MuteSix to accomplish that.

The Strategy

Prior to coming to MuteSix, Perfect Keto had not been engaging existing Amazon shoppers to build retention. The keto-friendly brand had also run DSP tests previously and saw less-than-optimal performance from an ad-attributed perspective. They were thus skeptical to duplicate a similar, low-performing strategy without leveraging new retention strategies.

With that in mind, MuteSix implemented a full-funnel test focused on one ASIN group, the Perfect Keto Collagen Powders. With the test, we were able to target purchasers, product viewers who had not purchased, competitors’ viewers, category viewers and a broad awareness audience of consumers interested in exercise and diet-related lifestyles. The primary goal was to engage consumers at every stage of the purchase cycle to build retention, while raising awareness to prospective consumers.

The full-funnel DSP strategy not only drove positive sales volume within lower-funnel tactics, but it also boosted discoverability with new consumers. In building customized segments to refine large, in-market segments, MuteSix was able to reduce cost and deliver YoY increases even when the category was seeing seasonal lows.

In terms of creative, Amazon offers a wide variety within DSP. MuteSix utilized two in particular: Dynamic Ecommerce Ads (DEA) and Custom Images. DEA creatives were leveraged in lower-funnel tactics, as those graphics are more product-focused and depict discounts and star reviews. For our awareness strategy, we generated custom images to provide a more visual context of Perfect Keto’s value props for consumers who were in-the-market for similar products but had not yet heard of Perfect Keto.

The Results
52.94x ROAS for Retention Ads
135 Consumers Subscribed After Viewing a Retention-Level DSP Ad
22x ROAS for Retargeting Ads
2.8K+ Purchases from New-to-Brand Consumers
46% Increase in Detail Page Views (82K+ views)

Amazon Marketing Agency

 

How To Utilize Amazon Marketing Features To Your Best Advantage

Now more than ever, customers are seeking the most convenient way to shop. It’s no wonder Amazon has continued to thrive throughout these unprecedented times. 

Collaborating with Amazon to list and market your product(s) is an obvious strategy that most companies know to use. Yet many companies miss the mark when it comes to using Amazon’s advertising tools to their full advantage. 

How can your business take its use of Amazon to the next level? Will teaming up with an expert ad agency help you boost sales? We’ve got all that and more in this article. 

Read More