51% of U.S. Snapchat users are over the age of 25, making Snapchat one of the best places to capture the attention of Millennials and Gen Zers — who have the direct spending power of $1 trillion.
Snapchatters are primed to convert. In the U.S., they will make a purchase at least once a month.
Creative is the cornerstone of our success. We’ve simplified the process of producing great thumb-stopping ads that drive sales.
MuteSix can capitalize on Snapchat’s advanced targeting tools, allowing your business to reach new audiences that will engage with your ads.
1. Audit and analysis 2. Robust creative development 3. Targeting testing 4. Optimize 5. Scale
Crown & Paw’s initial goal was to spend a minimum of $6K per month with a 1.3x ROAS on Snapchat. We utilized their existing creative and worked to find new audiences on Snapchat that would allow us to scale.
Since we were working with a brand new Snapchat account, we couldn’t optimize for conversions right away and focused on RMK audiences to unlock them. Once we opened the conversion event, we could hone in on winning audiences through Snap’s unique targeting and creating valuable lookalikes.
No matter how old you are, you’ve likely heard of Snapchat. That being said, many people outside the platform’s typical age range of 15 to 35 view the platform with confusion or even skepticism. However, your confusion and skepticism could be hurting your brand — this is especially true if you’re looking to target younger demographics. Snapchat marketing can be extremely effective when done right with the help of a Snapchat marketing agency. With the help of MuteSix, you’ll be able to find success with Snapchat’s Millennial and Gen Z audience.
Snapchat isn’t for everyone, but that doesn’t mean that you should totally discount it as a method of advertising. It’s easy to dismiss something that you don’t understand, which is why we are going to explain exactly how Snapchat works so that you can gain a complete understanding of this popular platform.
Snapchat is a mobile social media application that allows users to send and receive pictures and short videos to friends. The keynote feature of this app is its time limit. Content sent through Snapchat can only be seen for a specified amount of time before it “disappears” forever. As a result, the app has a very natural and temporary nature. This is in contrast with apps like Instagram that features extremely posed and tailored content rather than everyday, real-life activities.
In addition to pictures and video, Snapchat also has a chat feature where messages disappear after sending — keeping in theme with the app’s temporary nature. There’s also a Snapchat Story feature where users can post photos and video to their “Story” for all their friends to see for 24 hours. Finally, there’s a “Discovery” feature on the app where users can browse through content posted by publishers and brands rather than their personal friends.
Clearly, these features appeal to some more than others. So who is actually using this social media application and what do we know about them? For starters, 51% of U.S. Snapchat users are over the age of 25, making Snapchat one of the best places to capture the attention of Millennials and Gen Zers — who have the direct spending power of more than $1 trillion.
But younger generations don’t just use Snapchat casually, it’s actually their preferred platform as 34% of teens prefer Snapchat over other platforms like TikTok at 29%, Instagram at 29%, Twitter at 3%, and Facebook at 2%. As a brand, you should be where your customers are — and if your customers are Millennials or Gen Z — odds are they are on Snapchat and you should be too!
Committing to a new social media marketing channel shouldn’t be taken lightly. After all, you want to make sure that you’re going to actually benefit from investing in this new area. So is advertising on Snapchat worth it in terms of costs and benefits? Here’s what you need to know:
Snapchat is a highly creative and interactive app — features that are reflected in its advertising formats. Here’s what you need to know about some of the different formats to choose from and how you can effectively utilize them for your brand:
Although it may be tempting to jump right into Snapchat marketing to start benefiting from this burgeoning platform, it’s important to take a calculated and intentional approach. Here are the detailed steps that we follow when developing and placing Snapchat advertisements for our clients:
But don’t just take our word for it! Here’s a look into some of the results that we have achieved for our clients through our Snapchat advertising services:
We constantly help brands grow and scale on Snapchat. One of our most recent examples involves Crown & Paw — a personalized pet portrait company that specializes in renaissance-themed artwork. Crown & Paw’s initial goal was to spend a minimum of $6K per month with a 1.3x ROAS on Snapchat.
We utilized their existing creative and worked to find new audiences on Snapchat that would allow us to scale. For instance, they were looking to target younger demographics that frequently use Snapchat, particularly Millennials who tend to spend a lot of money on their pets and have more disposable income than Gen Z does. But how can you effectively target pet-owners as a group on Snapchat?
Since we were working with a brand new Snapchat account, we couldn’t optimize for conversions right away and focused on RMK audiences to unlock them. Once we opened the conversion event, we could hone in on winning audiences through Snap’s unique targeting and creating valuable lookalikes. This allowed us to reach pet-lovers who were looking for a conversation piece that featured their furry friends.
Despite starting from scratch on this platform, we were able to see incredible results. For starters, Crown & Paw saw a 412% increase in spending, a 7,330% increase in revenue, a 1,352 increase in return on ad spend, and a 90.59% decrease on cost-per-action spend.
These amazing results are only a small piece of what we have achieved for our clients. We have generated over $1 billion in trackable revenue for our clients, including big names like Zumba, Morphe, Adidas, NHL.tv, Disney, PetCo, Theragun, NutriBullet, and more. Our clients experience an average increase of 359% in revenue after working with us for just six months.
Still not convinced? Click here to see some of our other case studies and testimonials from our satisfied clients.
Effectively advertising on Snapchat can seem like a pipe dream — especially if you’re not personally a part of the generations that most commonly use this platform. That being said, you definitely don’t have to become a Snapchat expert all on your own. With the help of a Snapchat advertising agency like MuteSix, you can take full advantage of this social media platform that’s loved by both Millennials and Gen Z alike. So reach out and schedule a complimentary consultation today to learn more about how Snapchat can work for you.
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