YouTube

Engage and convert new users with YouTube ads.

How It Works

Over 70% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach. We combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.

The MuteSix Difference

MuteSix offers deep expertise in YouTube creative best practices along with early adoption of the newest in YouTube ad capabilities and formats. We leverage cross-channel insights along with Google’s audience data to target specific user personas across the YouTube network.    

Our Process

  1. Audit and feedback on existing video assets
  2. Develop creative strategy
  3. Audience research & implementation 
  4. Ad unit and bid strategy testing
  5. Scale
362M
Views of our YouTube ads in 2020
1M+
Purchases were attributed to YouTube views
1.7M
Earned video views from attributed YouTube ads

Our Latest Case Study

Kenzzi tasked MuteSix with increasing brand awareness and acquiring new customers who were not previously aware of intense pulsed light (IPL) devices.

The Strategy

On YouTube, our main focus was to increase awareness while also driving more purchases at a profitable ROAS. To attract and convert users unaware of IPL devices, we targeted people looking for waxing and lasering services. Because waxing, lasering and shaving can be viewed as time consuming, and at times, painful, we pushed the idea that painless laser hair removal could be achieved quickly and easily in the comfort of your home with Kenzzi. We also tailored creative to users based on hair removal methods they were familiar with. For example, we created custom affinity audiences for “wax centers” and served users with waxing-related videos. Through aggressive audience testing using Custom Intent, Custom Affinity, Topics, and more, we grew the brand substantially in just 6-8 months.

$208 CPA
214,747 Clicks
10.9K% Increase in spend
3x ROAS maintained with scale

YouTube Advertising

YouTube can be a challenging advertising platform due to the sheer amount of competing content out there. Furthermore, developing effective video advertisements can be very intimidating for those without a creative background. That being said, the right approach and expertise can make advertising on this platform well worth your while. By working with a YouTube advertising agency like MuteSix, you can partner with experts who have experience with this platform to effectively engage and convert new users with YouTube ads. 

How It Works

YouTube’s reach can be both a blessing and a curse. In fact, the numbers boasted by YouTube are difficult to comprehend. For instance, the platform boasts over two billion active monthly users that view nearly five billion different videos every single day. Additionally, more than 500 hours of video content are uploaded onto the platform every minute. 

Over 70% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach — and with statistics like those, it’s easy to see why. The good news is that you don’t have to struggle on your own. We here at MuteSix combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.

In fact, one of YouTube’s biggest strengths relates to its targeting capabilities as it uses data from Google — the parent organization of YouTube. On YouTube, you can target viewers based on a number of different approaches. For instance, you can target people based on demographic information, affinity groups, or recent life events. You can also retarget people who have viewed your content in the past as well as utilize keyword targeting, topic targeting, or placement targeting. 

While these targeting mechanisms can be extremely beneficial, that only applies if you know how to properly use them. For starters, you need to know who you’re actually targeting. It can be difficult to determine this information on your own, which is where MuteSix can really help you out. From there, you need to set your specific targeting parameters. Finally, you need to track and tweak your targeting mechanisms to make sure that you’re actually reaching the right people. Clearly, targeting is no easy feat — but MuteSix can make it easier by guiding you through the entire process from start to finish. 

Different YouTube Advertising Options to Choose From

The next step in the process involves choosing your YouTube advertising formats. Believe it or not, but there are multiple different types to choose from ranging from the typical video ads to even pop-up text ads. Here’s what you need to know about some of the different advertising formats offered on YouTube:

  • In-stream video ads: These video ads appear before or during a video on YouTube. Depending on the type, they can either be skippable or non-skippable. That being said, expect to pay a premium for the non-skippable variety.

  • Display ads: These image ads appear on the right-hand side-bar while a video is playing. This is a great option to get your feet wet.

  • Discovery ads: These ads involve placing your channel video content at the top of the search results page based on specific keywords.

  • In-video overlay ads: These ads include an image or text that pop up on the lower 20% of a video while it is actively playing. It includes a link and can be exited out of. 

Perhaps the best feature of a majority of YouTube advertising options is the cost setup. Generally speaking, you pay per click rather than per impression. As a result, you can rest assured that you’re actually seeing results from your advertising investments. While costs vary, you can expect to pay around $0.10 and $0.30 per click for a YouTube advertisement. 

The MuteSix Difference

MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative on platforms like YouTube. MuteSix offers deep expertise in YouTube creative best practices along with early adoption of the newest in YouTube ad capabilities and formats. We leverage cross-channel insights along with Google’s audience data to target specific user personas across the YouTube network. 

As a result of our expertise, our clients have seen an average of a 359% increase in revenue after just six months of working with us. We have also generated more than $1 billion in trackable revenue for our clients. On YouTube specifically, we counted more than 362 million views of our YouTube ads in 2020, more than one million purchases were attributed to those YouTube views, and we helped our clients earn more than 1.7 million video views attributed from YouTube ads. 

How do we do this? Through StudioSix, our top of the line content studio. If you’re looking for short and cost-effective YouTube video advertisements, our video essentials service should meet your needs. This service helps develop eye-catching yet straightforward video advertisements. On the other hand, if you’re looking for top-quality content that’s more in-depth, then our bespoke creative service is definitely the right choice. This service develops broadcast-level productions that can help you stand out on a platform that can be pretty crowded and inundated with competing video content. 

We have helped clients big and small achieve their business goals through YouTube advertising — and we can do it for you! 

Our Process

Here’s a rundown on how we can help you achieve your business goals through our YouTube advertising services:

  1. Audit and feedback on existing video assets: We begin the process with a comprehensive audit and provide feedback on existing video assets, if any. This helps provide us with a complete understanding of your industry, brand, and current advertising practices. From there, we can help develop cohesive content that works well with previous content on this platform and others. Finally, our audit can help reveal what’s working and what’s not in terms of your current YouTube advertising strategy.

  2. Develop creative strategy: Advertising on YouTube can be extremely intimidating if you’re not exactly the creative type. Since this is primarily a video platform, more work is required to come up with valuable content when compared with platforms that are primarily image-based. That being said, this factor doesn’t have to be a negative, in fact, it can be a positive. As you now know, video advertisements can be more effective as they appeal to multiple senses. We here at MuteSix know how to appeal to these senses through high-quality video content that will wow your audience.

  3. Audience research and implementation: Speaking of your audience, it can be difficult to wow your audience if you don’t know who they are and what they’re looking for. As a result, MuteSix prioritizes audience research and implementation to figure out who we want to target and how to effectively target them with appealing content. We are able to take full advantage of YouTube’s targeting mechanisms to get the right content to the right people for the best possible results.

  4. Ad unit and bid strategy testing: YouTube’s bidding process is another potentially confusing and problematic aspect of this platform for beginners. Thankfully, we know all about it and are able to help maximize your advertising investments into this platform through bid strategy testing. After all, you never want to pay more than you should for an advertisement. MuteSix knows exactly what to do to get you the best bang for your buck when it comes to YouTube advertising.

  5. Scale: Finally, MuteSix will help you tweak and scale your video advertisements on YouTube. This allows you to adjust your advertisements as they’re running to ensure that they’re seeing the results you want. Once you have achieved peak effectiveness, you can scale the right advertisements to truly maximize your investment. 

Case Study

MuteSix was tasked with promoting Trophy Skin’s hero product and increasing their revenue. Trophy Skin is a skincare company whose goal is to help you achieve your best skin with high-tech beauty tools. Many of these tools are completely revolutionary when it comes to skincare. While that’s definitely a good thing, it can also be difficult to market such products as they may be unknown or confusing to consumers. 

This is where video advertising on YouTube came into play. Video advertisements are able to actually show these products being used. That way, viewers can gain a more complete understanding of how these products actually work. This type of understanding is simply not possible with basic image advertisements. With this information in mind, we went to work promoting their hero product. 

The Strategy

Trophy Skin’s hero product had great reviews, but they did not have content to use to sell the product and their website did not justify the high price of the product. In order to overcome these challenges and better sell the product, we created a custom landing page to highlight the product’s value propositions. We also sourced user-generated content and created a UGC mashup video, which allowed us to launch a YouTube acquisition campaign that targeted a mix of affinity, custom affinity, similar to, and in-market audiences.

Through this strategy, we achieved incredible results for this small, yet growing brand. Trophy Skin saw a $548,000 increase in revenue while working with us. They received a total of 2,781 orders and saw a 2,438% spend increase on their products as a result of informed and effective creative that demonstrated the amazing benefits of their product. 

It’s important to note that Trophy Skin isn’t a unique case. In fact, they are one of dozens of clients that we have worked with to grow and improve their advertising strategies on YouTube and beyond. In fact, we here at MuteSix believe in taking an omnichannel approach to advertising that incorporates several different channels, for example Facebook, Instagram, Google, Amazon, Snapchat, and TikTok. While it might sound complicated and overwhelming to advertise on all of those different platforms, MuteSix makes it easy with our knowledge and expertise of the entire social sphere. 

MuteSix as Your YouTube Advertising Agency

YouTube’s incredible benefits as a video platform also make it an intimidating platform for advertisers. After all, image advertisements are one thing — but video advertisements are a whole new ball game. In order to win this game, you’re going to want to work with a YouTube advertising agency that knows all the ins and outs of this worldwide platform that’s constantly growing and changing. As the leading D2C marketing agency with the most proven success stories, MuteSix can make your brand a success story as well. So reach out today to schedule a complimentary consultation with us so that we can start to build your YouTube advertising strategy. 

 

Sources:

  1. YouTube – Statistics & Facts | Statista
  2. 5 Steps To Identify Your Target Buyers And Reach Them On A Budget | Forbes
  3. How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing | Entrepreneur