Overview
A Google Premier Partner, MuteSix’s Paid Search team focuses on brand growth, formulating winning strategies that enhance efforts across other paid media channels, and capitalize on all Google levers in order to reach the largest, most relevant audiences.
For YouTube, our Google experts understand how the popular video platform can effectively boost awareness and consideration for brands. By implementing industry-leading segmentation and audience building strategies, we have maximized tremendous full-funnel success for brands.
Our Paid Search team benefits from fluid communication across all channels, fueling a feedback loop of important insights about audiences, creative, products, and keywords so as to maximize profitability across the board.
We set the expectations and implement the proper measurement solutions to profitably scale on YouTube, leveraging MMM & MTA solutions.
Dave, the popular banking app on a mission to level the financial playing field, came to MuteSix looking to increase activations of their core in-app revenue-driving event, cash advances, while improving ROAS on YouTube.
Focused on efficiency while increasing their revenue-driving, lower-funnel cash advances, MuteSix vastly shifted their creative strategy.
As soon as YouTube content began to fatigue, the team replaced it with fresh creative. They also adjusted tCPA to better align with the campaign budget. Of note, the team discovered that a key to unlocking scale was the usage of 16×9, or landscape, videos–a departure from what had been used for YouTube in the past.
Well-versed in cross-platform creative nuances and best practices, the team took a departure from past content by opting for longer, higher-production videos (30 secs to 1 min), which enabled Dave to better convey the benefits of cash advances, essentially humanizing its cash advances as a universally appreciated “money hack.”
YouTube can be a challenging advertising platform due to the sheer amount of competing content out there. Furthermore, developing effective video advertisements can be very intimidating for those without a creative background. That being said, the right approach and expertise can make advertising on this platform well worth your while. By working with a YouTube advertising agency like MuteSix, you can partner with experts who have experience with this platform to effectively engage and convert new users with YouTube ads.
YouTube’s reach can be both a blessing and a curse. In fact, the numbers boasted by YouTube are difficult to comprehend. For instance, the platform boasts over two billion active monthly users that view nearly five billion different videos every single day. Additionally, more than 500 hours of video content are uploaded onto the platform every minute.
Over 70% of US adults use YouTube, but brands often struggle to leverage the platform’s expansive reach — and with statistics like those, it’s easy to see why. The good news is that you don’t have to struggle on your own. We here at MuteSix combine highly targeted audiences across the entire marketing funnel with YouTube-optimized video creative to reach qualified users as they browse videos on YouTube.
In fact, one of YouTube’s biggest strengths relates to its targeting capabilities as it uses data from Google — the parent organization of YouTube. On YouTube, you can target viewers based on a number of different approaches. For instance, you can target people based on demographic information, affinity groups, or recent life events. You can also retarget people who have viewed your content in the past as well as utilize keyword targeting, topic targeting, or placement targeting.
While these targeting mechanisms can be extremely beneficial, that only applies if you know how to properly use them. For starters, you need to know who you’re actually targeting. It can be difficult to determine this information on your own, which is where MuteSix can really help you out. From there, you need to set your specific targeting parameters. Finally, you need to track and tweak your targeting mechanisms to make sure that you’re actually reaching the right people. Clearly, targeting is no easy feat — but MuteSix can make it easier by guiding you through the entire process from start to finish.
The next step in the process involves choosing your YouTube advertising formats. Believe it or not, but there are multiple different types to choose from ranging from the typical video ads to even pop-up text ads. Here’s what you need to know about some of the different advertising formats offered on YouTube:
Perhaps the best feature of a majority of YouTube advertising options is the cost setup. Generally speaking, you pay per click rather than per impression. As a result, you can rest assured that you’re actually seeing results from your advertising investments. While costs vary, you can expect to pay around $0.10 and $0.30 per click for a YouTube advertisement.
MuteSix is a best-in-class performance marketing agency that scales brands with cross-channel, data-driven creative on platforms like YouTube. MuteSix offers deep expertise in YouTube creative best practices along with early adoption of the newest in YouTube ad capabilities and formats. We leverage cross-channel insights along with Google’s audience data to target specific user personas across the YouTube network.
As a result of our expertise, our clients have seen an average of a 359% increase in revenue after just six months of working with us. We have also generated more than $1 billion in trackable revenue for our clients. On YouTube specifically, we counted more than 362 million views of our YouTube ads in 2020, more than one million purchases were attributed to those YouTube views, and we helped our clients earn more than 1.7 million video views attributed from YouTube ads.
How do we do this? Through StudioSix, our top of the line content studio. If you’re looking for short and cost-effective YouTube video advertisements, our video essentials service should meet your needs. This service helps develop eye-catching yet straightforward video advertisements. On the other hand, if you’re looking for top-quality content that’s more in-depth, then our bespoke creative service is definitely the right choice. This service develops broadcast-level productions that can help you stand out on a platform that can be pretty crowded and inundated with competing video content.
We have helped clients big and small achieve their business goals through YouTube advertising — and we can do it for you!
Here’s a rundown on how we can help you achieve your business goals through our YouTube advertising services:
MuteSix was tasked with promoting Trophy Skin’s hero product and increasing their revenue. Trophy Skin is a skincare company whose goal is to help you achieve your best skin with high-tech beauty tools. Many of these tools are completely revolutionary when it comes to skincare. While that’s definitely a good thing, it can also be difficult to market such products as they may be unknown or confusing to consumers.
This is where video advertising on YouTube came into play. Video advertisements are able to actually show these products being used. That way, viewers can gain a more complete understanding of how these products actually work. This type of understanding is simply not possible with basic image advertisements. With this information in mind, we went to work promoting their hero product.
Trophy Skin’s hero product had great reviews, but they did not have content to use to sell the product and their website did not justify the high price of the product. In order to overcome these challenges and better sell the product, we created a custom landing page to highlight the product’s value propositions. We also sourced user-generated content and created a UGC mashup video, which allowed us to launch a YouTube acquisition campaign that targeted a mix of affinity, custom affinity, similar to, and in-market audiences.
Through this strategy, we achieved incredible results for this small, yet growing brand. Trophy Skin saw a $548,000 increase in revenue while working with us. They received a total of 2,781 orders and saw a 2,438% spend increase on their products as a result of informed and effective creative that demonstrated the amazing benefits of their product.
It’s important to note that Trophy Skin isn’t a unique case. In fact, they are one of dozens of clients that we have worked with to grow and improve their advertising strategies on YouTube and beyond. In fact, we here at MuteSix believe in taking an omnichannel approach to advertising that incorporates several different channels, for example Facebook, Instagram, Google, Amazon, Snapchat, and TikTok. While it might sound complicated and overwhelming to advertise on all of those different platforms, MuteSix makes it easy with our knowledge and expertise of the entire social sphere.
YouTube’s incredible benefits as a video platform also make it an intimidating platform for advertisers. After all, image advertisements are one thing — but video advertisements are a whole new ball game. In order to win this game, you’re going to want to work with a YouTube advertising agency that knows all the ins and outs of this worldwide platform that’s constantly growing and changing. As the leading D2C marketing agency with the most proven success stories, MuteSix can make your brand a success story as well. So reach out today to schedule a complimentary consultation with us so that we can start to build your YouTube advertising strategy.
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