Logistics and How It Works

• We collect additional footage as needed to fill the gaps in your current asset library. 
• We gather assets in-house at MuteSix, at the location of our content creation team members, or at the location of sourced contributors. 
• We use resources native to the platform the ads will run on (example: filming on a smartphone or using natural lighting). 

Why It Works

While dealing with all of your creative content in-house may sound like the most efficient and effective way to handle this arena, it can quickly become too much to handle. Most brands simply do not have the time or resources to edit and produce the wide breadth of content they need to be competitive in their respective industries. That’s where outsourcing can be a huge help. 

When you outsource your content creation and editing to MuteSix, you can rest assured that your money is being well spent to produce the best images and videos for your brand. Our experts are well-versed in editing, production, and marketing tactics to develop content that will resonate with your target audience. We can take the most basic pictures or videos and turn them into effective advertisements. 

The MuteSix Difference

MuteSix is a best-in-class performance marketing agency that helps brands successfully scale through cross-channel, data-driven creative content. Big brand names like Petco, Lunya, Ring, Disney, and Theragun have entrusted us to help guide their marketing strategies from content creation to social media marketing and beyond. However, since we started out as a small business, we are well-equipped to help brands big and small conquer crowded and competitive markets with quality content and placement. 

Whether you’re just starting out or you’ve been in the game for a while only to find yourself stuck behind a marketing wall, we can help you achieve incredible results. For instance, our clients have seen a 359% increase in trackable revenue on average after working with us for just six months. Furthermore, we have helped our clients generate more than $1 billion in trackable revenue thanks to our premier marketing and content services. As if that wasn’t enough, more than 30 of our clients have acquired or raised venture capital funding after working with us. 

In terms of top-of-the-line creative production and editing, here’s what we offer that clearly sets us apart from the competition: 

• Transparency: Content creation is a key component of any successful business but it’s definitely not something within everyone’s skill set. However, no matter your skill set or experience, we are dedicated to transparency that allows you to be as involved in the process as you want to be. At the end of the day, we want you to be comfortable and satisfied with your investment and the results that you receive.
• Integrity: Some marketing brands have ulterior motives. Instead of trying to promote your brand, they’re really trying to promote themselves. You can rest assured that our first and only priority is reaching and exceeding our clients’ goals and expectations. We never make money through supply deals or hidden partnerships, and we never sacrifice client success for agency access.
• Cost-efficiency: Even though content creation is extremely valuable, it’s also expensive. These costs can be out-of-reach for many new or smaller companies to take on completely solo. When you partner with an established and experienced agency like MuteSix, you can tap into our experts and equipment at a reasonable rate. The money that you save by outsourcing creative production can then be invested back into your company for further growth.
• Performance: Our process is entirely performance-based. We are obsessed with metrics and are constantly measuring and pivoting strategy to get you the best results. We are invested in your business journey and as a result, we aren’t going to be satisfied with the results until you are too. 

Package Options

We offer a variety of different editing and content creation packages to meet your needs: 

• Our Full Edit + Content package includes 18 total deliverables including three unique concepts with six iterations of each.
• Our Standard Edit + Content package includes eight total deliverables including two unique concepts with four iterations of each
• Our Starter UGC package includes two total deliverables including one unique concept with one iteration. 

Google & Amazon Creative

We also offer Google and Amazon-specific packages, including: 

• Google Edit + Content
• Amazon Edit + Content

Our Process

Our content creation and editing package offers the ability to transform existing content into more effective iterations while also filling in the gaps with additional material. Here’s a look into what we offer as a part of our content creation and editing package: 

1. Perform creative audit and opportunity analysis: We begin the process by performing an initial creative audit regarding what kinds of content you’ve created in the past. This allows us to see what types of editing we can perform to turn existing content into revitalized content. This process also helps us in terms of creating new content with the end goal of a seamless and uniform look and feel. Specifically, we try to achieve uniformity in terms of things like brand voice and brand image.
2. Provide creative format and tactic recommendations: After that, we move on to providing creative format and tactic recommendations. This is the beginning of the strategic process in which we come up with a rough draft of content and overall goals.
3. Develop performance-driven targeting and campaign objectives: Before we actually begin producing and editing content, we need to learn more about who we’re producing it for. We conduct research into your target audience to effectively appeal to them. We then finalize your campaign objectives depending on where you’re at with your company. For instance, you may want to boost brand awareness if you’re a new company or boost conversions if you’re a more experienced company.
4. Produce high-quality content based on target audience and campaign goals: Finally, it’s time for our content creation teams to shine by actually producing and editing content. This is the stage when we start to put everything together for a successful campaign.
5. Optimize performance against key performance indicators: After launching, many partners would simply leave it at that — but not us. Instead, we continue to monitor the progress of the campaign in terms of pre-determined key performance indicators. We are able to anticipate issues and proactively address them before they end up wasting time and money. We stay with you every step of the way until you get the results that you’re looking for.
6. Scale: Finally, we have everything we need to build immediately successful campaigns again in the future. Once we know the process and have your unique formula down, there’s no limit to what we can achieve for your brand through our work. 

Case Studies

We understand that words alone aren’t going to convince you. You need results! Well, we are here to get them for you just as we have done for countless other clients. Here are just four examples of the work that we have done for clients both big and small: 

1. Bev

We worked with the canned wine brand Bev to help generate sales and acquire user-generated content to repurpose for advertising. To achieve this goal, we spent three months coordinating TikTok influencer collaborations. We targeted moms and wine-lover influencers by giving them a unique discount code to share and a compelling creative brief to use for production purposes. 

We were able to achieve these amazing results for Bev:

• Gain over 1.4 million views 
• 36% increase in clicks month-over-month
• 24.3% increase in revenue and purchases month-over-month

2. Spongelle

We worked with the bath products brand Spongelle to help them acquire new customers, increase revenue, and encourage repeat customers. To achieve this goal, we prioritized strategic upsell placements, retargeting, and building out a monthly, well-defined campaign calendar. 

We were able to achieve these amazing results for Spongelle: 

• 776% increase in average acquisition click-through rate year-over-year
• Their holiday SKU completely sold out in just two weeks
• We maintained an above-average target return on ad spend

3. BootBuddy

We worked with the boot-cleaning tool brand to help them acquire new customers and boost revenue. We were able to achieve these amazing results for BootBuddy:

• 80% increase in return on ad spend
• 884% increase in revenue
• Gain over 10 million views
• They sold completely sold out of their product two separate times

4. Wunderkeks

We worked with the baked goods company to help them earn new customers and boost brand awareness. We were able to achieve these amazing results for Wunderkeks:

• 25% overnight increase in average acquisition click-through rate
• Generated 660,000 video plays within the first week alone
• 7.51% decrease in cost per purchase

BONUS Case Study: Spoonful of Comfort

We believe that our results speak for themselves in terms of our case studies. Take our client, Spoonful of Comfort, for example. We worked with this gourmet soup delivery and gift basket brand to drive new customer acquisition, improve retention, and increase return on ad spend. 

Although we took a diversified approach using Facebook, email, and SMS marketing, our content creation team was brought into the fold to produce videos that would scale. Our team developed a creative concept that showcased Spoonful of Comfort’s unique brand voice. We also used videos to build social proof that was needed for a relatively newer and unknown company. 

To do this, we created a single-person user-generated content video. The video started with an exciting bite shot and showed someone expressing how excited they were to receive the items in their gift box. The messaging focused on a feeling of togetherness in a time when people felt very isolated. 

The final product was filmed entirely on a smartphone and provided the social proof that the brand needed to take its next steps forward. Spoonful of Comfort is just one of many examples of successful case studies. 

For more case studies and glowing customer testimonials, be sure to check out more information about our work. 

MuteSix as Your Content Creation and Editing Agency

When editing alone just isn’t enough, let us take the reins and create custom and professional content designed to fit your brand voice, needs, and goals. Whether you need help with photos, videos, or both, we are here to take the weight off your shoulders and provide you with amazing results. For more information about what we can offer your brand, reach out to us for a complimentary marketing consultation. 

Sources:

The 4 Types of Branded Content | LinkedIn

5 Easy Exercises to Find Your Brand’s Voice | Entrepreneur

Six Ways to Identify and Target the Ideal Audience for Your New Product | Forbes