MuteSix’s in-house Content Creation team is a low-cost / high-return creative investment for brands looking to increase engagement and drive sales across the major Paid Media channels where thumb-stopping content is king.
Our team of editors perform extensive multi-variant testing from the earliest stages of our partnership to either ideate fresh content or optimize existing assets to enhance performance across all Paid Media platforms.
With data and industry-leading best practices backing our every creative decision, MuteSix’s Content Creation team equips brands with the content necessary to attract, engage, and convert audiences.
Whether your brand is looking to optimize existing assets or create conversion-boosting content from scratch, our Content Creation team offers various packages to suit a wide range of creative needs and business goals.
We optimize existing assets and create new concepts using the latest platform-specific trends and direct response best practices, while leveraging real-time performance data to ensure the delivery of high-impact content.
We boast an impressive track record with a diverse, client base, allowing us to streamline the content creation process based on proven formulas for success.
Our cross-channel synergy and well-oiled feedback loop enables us to make strategic pivots and quick turnarounds of high-performing ads based on real-time performance data and channel-specific learnings.
Wondrium, the premier educational streaming subscription service enriching lives with illuminating content, came to MuteSix looking to depart from their predominantly television-focused content, and evolve it to be more direct response-friendly and native to social feeds.
Given that Wondrium wanted to create fresh content yet had limited past learnings to share, the MuteSix Content Creation team stepped in to explore and test various genres, opening hooks, and consumer messaging from scratch, with the hope of identifying a winning formula for success across the brand’s Paid Social channels.
Over the course of two months, MuteSix successfully transformed Wondrium’s Paid Social content strategy from television- and YouTube bumper ad-focused to more social feed-friendly footage shot on cell phones, which ultimately led to a dramatic spike in subscription rates.
After upgrading their editing package to allow for more extensive ideation, testing, and iterations, the MuteSix Content Creation team created evergreen videos for Wondrium, which drove tremendous success in just nine weeks, including:
In addition to your existing assets, we gather organic-looking content to make direct response videos that feel native to the platform they run on. We iterate on these edits to test and gather learnings we can use to develop future creatives. Content creation is not to be confused with traditional, full-scale production.
Content creation is an organic process that utilizes social media content and the power of social influence. In terms of feel, the best content features in-your-face, on-the-nose messaging. And in terms of results, the best content focuses on conversions first.
While dealing with all of your creative content in-house may sound like the most efficient and effective way to handle this arena, it can quickly become too much to handle. Most brands simply do not have the time or resources to edit and produce the wide breadth of content they need to be competitive in their respective industries. That’s where outsourcing can be a huge help.
When you outsource your content creation and editing to MuteSix, you can rest assured that your money is being well spent to produce the best images and videos for your brand. Our experts are well-versed in editing, production, and marketing tactics to develop content that will resonate with your target audience. We can take the most basic pictures or videos and turn them into effective advertisements.
MuteSix is a best-in-class performance marketing agency that helps brands successfully scale through cross-channel, data-driven creative content. Big brand names like Petco, Lunya, Ring, Disney, and Theragun have entrusted us to help guide their marketing strategies from content creation to social media marketing and beyond. However, since we started out as a small business, we are well-equipped to help brands big and small conquer crowded and competitive markets with quality content and placement.
Whether you’re just starting out or you’ve been in the game for a while only to find yourself stuck behind a marketing wall, we can help you achieve incredible results. For instance, our clients have seen a 359% increase in trackable revenue on average after working with us for just six months. Furthermore, we have helped our clients generate more than $1 billion in trackable revenue thanks to our premier marketing and content services. As if that wasn’t enough, more than 30 of our clients have acquired or raised venture capital funding after working with us.
In terms of top-of-the-line creative production and editing, here’s what we offer that clearly sets us apart from the competition:
We offer a variety of different editing and content creation packages to meet your needs:
We also offer Google and Amazon-specific packages, including:
Our content creation and editing package offers the ability to transform existing content into more effective iterations while also filling in the gaps with additional material. Here’s a look into what we offer as a part of our content creation and editing package:
We understand that words alone aren’t going to convince you. You need results! Well, we are here to get them for you just as we have done for countless other clients. Here are just four examples of the work that we have done for clients both big and small:
We worked with the canned wine brand Bev to help generate sales and acquire user-generated content to repurpose for advertising. To achieve this goal, we spent three months coordinating TikTok influencer collaborations. We targeted moms and wine-lover influencers by giving them a unique discount code to share and a compelling creative brief to use for production purposes.
We were able to achieve these amazing results for Bev:
We worked with the bath products brand Spongelle to help them acquire new customers, increase revenue, and encourage repeat customers. To achieve this goal, we prioritized strategic upsell placements, retargeting, and building out a monthly, well-defined campaign calendar.
We were able to achieve these amazing results for Spongelle:
We worked with the boot-cleaning tool brand to help them acquire new customers and boost revenue. We were able to achieve these amazing results for BootBuddy:
We worked with the baked goods company to help them earn new customers and boost brand awareness. We were able to achieve these amazing results for Wunderkeks:
We believe that our results speak for themselves in terms of our case studies. Take our client, Spoonful of Comfort, for example. We worked with this gourmet soup delivery and gift basket brand to drive new customer acquisition, improve retention, and increase return on ad spend.
Although we took a diversified approach using Facebook, email, and SMS marketing, our content creation team was brought into the fold to produce videos that would scale. Our team developed a creative concept that showcased Spoonful of Comfort’s unique brand voice. We also used videos to build social proof that was needed for a relatively newer and unknown company.
To do this, we created a single-person user-generated content video. The video started with an exciting bite shot and showed someone expressing how excited they were to receive the items in their gift box. The messaging focused on a feeling of togetherness in a time when people felt very isolated.
The final product was filmed entirely on a smartphone and provided the social proof that the brand needed to take its next steps forward. Spoonful of Comfort is just one of many examples of successful case studies.
For more case studies and glowing customer testimonials, be sure to check out more information about our work.
When editing alone just isn’t enough, let us take the reins and create custom and professional content designed to fit your brand voice, needs, and goals. Whether you need help with photos, videos, or both, we are here to take the weight off your shoulders and provide you with amazing results. For more information about what we can offer your brand, reach out to us for a complimentary marketing consultation.
The 4 Types of Branded Content | LinkedIn
5 Easy Exercises to Find Your Brand’s Voice | Entrepreneur
Six Ways to Identify and Target the Ideal Audience for Your New Product | Forbes