Email

Increase your revenue by 30% with Email.

How It Works

When executed correctly, email can be one of the most profitable channels for your e-commerce business. 

Without lifecycle management, shoppers abandon their carts and are 3x less likely to return to your site. MuteSix clients see a 30% increase in revenue when adding Email – we can help you increase your list size by 3x and convert revenue at 4x the rate of social channels.

The MuteSix Difference

MuteSix brings a deep heritage in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their customer strategy and execute people-based marketing programs that drive significant growth.

Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers.

Our Process

  1. Perform audit and deep dive analysis to identify areas that can be optimized.  
  2. Develop comprehensive roadmap detailing strategy, deliverables, and KPIs. 
  3. Develop advertising audience segmentation based on both pixeled website interactions and available attribute grains within CRM or lifecycle platforms. 
  4. Execute strategy and continually analyze and optimize performance across owned marketing channels.
40x
More Repeat Purchases
20%
of Total Revenue Attributed to Email
2x
Email List Size
12%
Decrease in Facebook CPA

Our Latest Case Study

Fur provides natural, effective skincare and haircare for up top, down there, and everywhere in between. Fur products elevate your body hair and skincare routine, and the entire product line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested.

 

MuteSix was tasked with increasing Fur’s brand loyalty and implementing retention strategies through email marketing.

The Strategy

In order to increase brand loyalty, two new loyalty tiers were implemented with incentivized purchase perks to acquire new customers and encourage existing Fur rewards members to continuously engage. To creatively and consistently promote the new and improved loyalty program, we collaborated as a team across paid and organic channels. We worked to differentiate the loyalty program and to encourage signs up by communicating to customers that the new tiers were created to fit their specific behaviors and shopping needs.

When developing our messaging, we recognized Fur’s loyalty program and subscription levels should reflect the personal nature of their grooming products. We understood that a personal subscription should come with personalized messaging in order to nurture both existing and new members in intentional ways. With that in mind, we differentiated our messaging based on definitions of engagement behaviors, created custom segments and personalized the creative to promote and capture the attention of the customer. Overall, each email was a touch point optimized to a specific demographic.

21.5% of overall revenue attributed to email
30% of one month's sign ups came from one email
66% of email recipients were/became repeat purchasers from one email
51.1% Average engagement rate
8.4% Conversion rate
17%+ Consistent open rates

Email Marketing Services

Increase your revenue by 30% with email. Many businesses falsely assume that they can simply skip over email marketing in the 21st century — believing that it’s an outdated concept that should remain in the 20th century. However, skipping out on this marketing avenue could be doing a huge disservice to your business. 

With the right strategy and implementation, you can bring this concept into the 21st century. MuteSix is a best-in-class performance marketing agency that can help you come up with the right email marketing strategy for your business.

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