When executed correctly, email can be one of the most profitable channels for your e-commerce business.
Without lifecycle management, shoppers abandon their carts and are 3x less likely to return to your site. MuteSix clients see a 30% increase in revenue when adding Email – we can help you increase your list size by 3x and convert revenue at 4x the rate of social channels.
MuteSix brings a deep heritage in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their customer strategy and execute people-based marketing programs that drive significant growth.
Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers.
Fur provides natural, effective skincare and haircare for up top, down there, and everywhere in between. Fur products elevate your body hair and skincare routine, and the entire product line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested.
MuteSix was tasked with increasing Fur’s brand loyalty and implementing retention strategies through email marketing.
In order to increase brand loyalty, two new loyalty tiers were implemented with incentivized purchase perks to acquire new customers and encourage existing Fur rewards members to continuously engage. To creatively and consistently promote the new and improved loyalty program, we collaborated as a team across paid and organic channels. We worked to differentiate the loyalty program and to encourage signs up by communicating to customers that the new tiers were created to fit their specific behaviors and shopping needs.
When developing our messaging, we recognized Fur’s loyalty program and subscription levels should reflect the personal nature of their grooming products. We understood that a personal subscription should come with personalized messaging in order to nurture both existing and new members in intentional ways. With that in mind, we differentiated our messaging based on definitions of engagement behaviors, created custom segments and personalized the creative to promote and capture the attention of the customer. Overall, each email was a touch point optimized to a specific demographic.
Increase your revenue by 30% with email. Many businesses falsely assume that they can simply skip over email marketing in the 21st century — believing that it’s an outdated concept that should remain in the 20th century. However, skipping out on this marketing avenue could be doing a huge disservice to your business.
With the right strategy and implementation, you can bring this concept into the 21st century. MuteSix is a best-in-class performance marketing agency that can help you come up with the right email marketing strategy for your business.
When executed correctly, email can be one of the most profitable channels for your e-commerce business. This is because over four billion people around the world use email on a regular basis and despite what you may think, this number only continues to grow. Within the United States, over 90% of adults have an email address and check their accounts on a regular basis to keep up-to-date on communication from work, friends, and businesses they care about. Let your company be a part of that through email marketing!
If you’re still not convinced that email is a valuable component of a business’s marketing strategy, let’s discuss some of the benefits of email marketing and how this seemingly outdated concept can actually help grow your company into the future.
As you can see, email marketing can be a huge asset to your business if you’re looking to save money on marketing costs, build rapport with your customers, and gain valuable feedback about your business. But even though email seems simple with a subject line, text, and graphics — it requires thought, time, and effort to do it right.
For instance, you should only send out emails to customers who have opted into your email list. Sending unsolicited marketing emails is a huge turn-off for a majority of consumers. As a result, you should build your email list the old-fashioned way rather than simply buying it. Furthermore, you should always make unsubscribing from your marketing emails simple and straightforward. In fact, the law actually requires this!
Finally, you will need to determine the right frequency and content for your marketing emails. You want to send enough to remain relevant but not so many that you become bothersome. One great email marketing strategy involves giving customers the ability to choose the frequency of the emails they receive — between one a day, once a week, or once a month. Generally speaking, your emails should always provide some sort of value to the customer. This value should be clear and concise within the subject line to increase open rates.
Clearly, more work goes into email marketing than meets the eye. So if you don’t want to be stuck doing all this work on your own, consider working with a professional email marketing service like MuteSix.
We have worked with clients big and small to help them achieve incredible growth resulting from revolutionary marketing practices. Some of our clients include Adidas, Morphe, Ring, Theragun, Petco, Disney, Zumba, and more. But don’t just take our word for it! We boast tons of glowing client testimonials and data-based results that really speak for themselves.
For instance, more than 30 of our clients acquired or raised venture capital funding after working with us. On average, our clients saw a 359% increase in revenue after working with us for just six months.
Finally — and most importantly — our clients were able to generate over $1 billion in trackable revenue as a result of our innovative and effective marketing strategies.
Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers. But don’t just stop at email!
MuteSix also offers marketing services throughout other channels, including social media platforms like Facebook, Instagram, Snapchat, Pinterest, and YouTube, in addition to Google, Amazon, and SMS. So if you’re looking for a complete cross-channel marketing approach to help you grow your business, cover all your bases with MuteSix’s industry-leading expertise.
This proven process has achieved the following results for our clients:
With our help, you can bring email marketing into the 21st century! We can help you develop smart copy and eye-catching graphics that will make people want to open your emails. We can also help you develop popular customer loyalty programs primarily through email marketing.
Finally, we can help you get the right email content in front of the right people by segmenting and organizing your email list. Reach out to the experts at MuteSix for a complimentary consultation. Together we can discuss strategy, goals, and the future direction of your company through email marketing.