Unlike other digital marketing agencies, our Lifecycle Marketing team provides full lifecycle management services to drive success across all of our brands’ one-to-one communications channels, including email, SMS, and on-site messaging.
We monitor each of our brand’s accounts daily, leveraging robust first party and performance data to meet business goals, identify new opportunities for growth, and make strategic pivots in the face of challenges, such as with the privacy-first implications of iOS 15.
With our unparalleled omnichannel synergy, integrations with top-tier lifecycle marketing platforms, as well as advanced creative, email marketing strategy, and measurement capabilities, our team custom-tailors campaigns to nurture customer relations, generate revenue, and boost Customer Lifetime Value.
To capitalize on growth opportunities and maximize conversions, we provide complete oversight of a brand’s lifecycle marketing beyond Email Marketing. This includes account management and strategic integrations with:
Our cross-agency, integrated solutions ensure holistic synergy across every digital marketing touchpoint, spurring a feedback loop between lifecycle marketing, creative, data, and Paid Media teams.
To increase brand loyalty, Fur implemented two new loyalty tiers with incentivized purchase perks to acquire new customers and encourage existing rewards members to continuously engage. We then collaborated as a team across paid and organic channels to creatively and consistently promote and differentiate Fur’s new and improved loyalty program to encourage sign ups.
In order to personalize the experience and nurture both existing and new members in intentional ways we differentiated our messaging based on definitions of engagement behaviors, created custom segments, and personalized the creative to promote and capture the attention of the customer with each email being a touch point optimized to a specific demographic.
Email marketing, in a nutshell, is marketing directly to prospects, leads, or established customers via email. Like SEO blogging, social media campaigns, landing pages, and video posts, email is a pillar of content marketing for e-commerce marketing teams, but it is unique in its ability to deliver a more targeted, personalized, and direct form of communication across the customer journey.
Email marketing takes many forms, including:
Brands can acquire new consumer emails through strategies such as requiring email addresses to sign up for a loyalty program. However, e-commerce email marketing must be strategically undertaken so as to avoid over inundating customers and pushing prospects away. When leveraged improperly, email marketing can seem overbearing or irritating to consumers, leading your efforts to have the opposite effect than you intend.
That’s why it’s important for brands to work with best-in-class email marketing agencies that know how to make email marketing work for e-commerce brands from top to bottom. As email marketing experts, MuteSix offers a wide range of proven and effective performance marketing services and strategies. Specifically, we can help your brand:
Email marketing can be truly powerful and effective for your brand — but only with an agency that understands the ever-shifting challenges and opportunities of email marketing.
When executed correctly by marketing specialists, email marketing can be highly profitable for your e-commerce brand. For starters, it:
After adding our email marketing services, MuteSix clients see a 30% increase in revenue and a reduction in cart abandonment. We also help our clients increase email list size by 3x and convert revenue at 4x the rate of paid social marketing channels.
The bottom line? Email marketing is absolutely crucial for your brand’s long-term success, but only with the right team of experts in place who know how what it takes to boost click rates and conversions.
Comprehensive Lifecycle Marketing Management
Omnichannel Synergy for Holistic Growth Our cross-agency, integrated solutions ensure holistic synergy across every digital marketing touchpoint, spurring a feedback loop between lifecycle marketing, creative, data, and Paid Media teams.
Partnerships with Top-Tier Lifecycle Solutions We leverage our trusted relationships with the industry’s most advanced tech platforms to provide premier lifecycle solutions that keep brands ahead of the curve with the latest offerings and beta tests.
Fur, the brand dedicated to providing natural, effective skincare and haircare grooming products for up top, down there, and everywhere in between came to MuteSix to increase brand loyalty by implementing retention strategies through email marketing.
The Strategy
The Success
Email marketing management is the art of organizing, streamlining, and tailoring emails to deliver the right messaging to your audiences and drive growth for your brand.
Email service providers (ESPs) and email platforms can save you time and money by helping you automate messages, analyze results, design engaging creative, and craft compelling templates to convert visitors into customers. Some common ESPs include Klaviyo, Mailchimp, Hubspot, and more.
Through effective email campaign management and the right email marketing software, your brand will see:
Email marketing management saves your company time and money by automating a lot of the repetitive grunt work involved with custom-tailoring, testing, and segmenting emails to hundreds or thousands of customers each day.
With an effective full-service email marketing agency, your team can focus more on ideation, lead generation, or content creation while your email marketing agency focuses on important email campaign planning and strategies.
Email marketing can be leveraged for e-commerce businesses in many important ways. For example, your email marketing firm can start an email marketing strategy to:
Overall, email marketing is a cornerstone of effective digital advertising for most e-commerce businesses. You can’t afford to ignore it, and you can’t let your email marketing campaigns fall by the wayside.
As you look for the best email marketing company for your brand, consider MuteSix. We’re a top-performing marketing agency with the email marketing solutions and experience necessary to help your brand’s efforts succeed.
Between governmental data regulations and Apple’s iOS 15 privacy updates, email marketing has had to take on many new challenges that have forced email marketers to rethink what the winning formula is for success. In response to these changes, MuteSix is pioneering the email performance tracking shift for brands so that they can still use this all-important channel to nurture customers and grow their businesses.
Among other things, MuteSix is responding to Mail Privacy Protection – with its resulting inflation in email open rates by looking to new metrics and optimizing against them. Click rates, for instance, are one way that brands can continue to track the effectiveness of their email marketing efforts – as click rates are the precursors to conversions.
As one of the best email marketing agencies, we continue to evolve our understanding of the winning tactics to turning subscribers into shoppers.
Sign up for a free consultation today to learn more about MuteSix pricing, capabilities, and solutions for all your email marketing needs.
Sources:
5 Things That Cause Reasonable Consumers to Abandon Their Shopping Carts | Entrepreneur
Why Email Marketing Is Crucial For Businesses | Forbes
A Refresher on A/B Testing | Harvard Business Review
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