Email

Increase your revenue by 30% with Email.

How It Works

When executed correctly, email can be one of the most profitable channels for your e-commerce business. 

Without lifecycle management, shoppers abandon their carts and are 3x less likely to return to your site. MuteSix clients see a 30% increase in revenue when adding Email – we can help you increase your list size by 3x and convert revenue at 4x the rate of social channels.

The MuteSix Difference

MuteSix brings a deep heritage in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their customer strategy and execute people-based marketing programs that drive significant growth.

Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers.

Our Process

  1. Perform audit and deep dive analysis to identify areas that can be optimized.  
  2. Develop comprehensive roadmap detailing strategy, deliverables, and KPIs. 
  3. Develop advertising audience segmentation based on both pixeled website interactions and available attribute grains within CRM or lifecycle platforms. 
  4. Execute strategy and continually analyze and optimize performance across owned marketing channels.
40x
More Repeat Purchases
20%
of Total Revenue Attributed to Email
2x
Email List Size
12%
Decrease in Facebook CPA

Our Latest Case Study

Fur provides natural, effective skincare and haircare for up top, down there, and everywhere in between. Fur products elevate your body hair and skincare routine, and the entire product line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested.

 

MuteSix was tasked with increasing Fur’s brand loyalty and implementing retention strategies through email marketing.

The Strategy

In order to increase brand loyalty, two new loyalty tiers were implemented with incentivized purchase perks to acquire new customers and encourage existing Fur rewards members to continuously engage. To creatively and consistently promote the new and improved loyalty program, we collaborated as a team across paid and organic channels. We worked to differentiate the loyalty program and to encourage signs up by communicating to customers that the new tiers were created to fit their specific behaviors and shopping needs.

When developing our messaging, we recognized Fur’s loyalty program and subscription levels should reflect the personal nature of their grooming products. We understood that a personal subscription should come with personalized messaging in order to nurture both existing and new members in intentional ways. With that in mind, we differentiated our messaging based on definitions of engagement behaviors, created custom segments and personalized the creative to promote and capture the attention of the customer. Overall, each email was a touch point optimized to a specific demographic.

21.5% of overall revenue attributed to email
30% of one month's sign ups came from one email
66% of email recipients were/became repeat purchasers from one email
51.1% Average engagement rate
8.4% Conversion rate
17%+ Consistent open rates

Email Marketing Services

Increase your revenue by 30% with email. Many businesses falsely assume that they can simply skip over email marketing in the 21st century — believing that it’s an outdated concept that should remain in the 20th century. However, skipping out on this marketing avenue could be doing a huge disservice to your business. 

With the right strategy and implementation, you can bring this concept into the 21st century. MuteSix is a best-in-class performance marketing agency that can help you come up with the right email marketing strategy for your business.

 

How It Works

When executed correctly, email can be one of the most profitable channels for your e-commerce business. This is because over four billion people around the world use email on a regular basis and despite what you may think, this number only continues to grow. Within the United States, over 90% of adults have an email address and check their accounts on a regular basis to keep up-to-date on communication from work, friends, and businesses they care about. Let your company be a part of that through email marketing! 

If you’re still not convinced that email is a valuable component of a business’s marketing strategy, let’s discuss some of the benefits of email marketing and how this seemingly outdated concept can actually help grow your company into the future.

  • Email marketing is remarkably affordable. After all, it doesn’t technically cost you anything to send out an email! While you may spend some time and money actually developing your email content, this is nothing compared to the money you spend on targeted social media advertising. Furthermore, the cost of social media advertising is constantly rising and shows no sign of slowing down. So instead of shelling out a ton of money for social, invest a small amount into email for an incredible return. 
  • While email marketing is largely similar to old-fashioned print advertising, it has the added benefit of being trackable. For instance, you can track a large number of valuable KPIs related to your email marketing efforts. As a result, you can better identify the areas of your efforts that are successful and the underperforming areas. From there, you can make any necessary adjustments to improve your email marketing program and achieve better results. 
  • Email marketing is a great way for you to build rapport and relationships with your customer base. With email, customers actively opted into receiving your content because they are genuinely interested in your company. Starting with a general interest, you’re able to build customer loyalty by sending out marketing emails that present some type of value to the recipient. For instance, you send them special deals or involve them in your customer loyalty program. 
  • Another great way to build a mutually beneficial relationship through email marketing is by collecting customer feedback. Customer feedback is an extremely valuable tool that you should always be interested in. It’s super simple to send out customer surveys via email. Although you may want to offer a small incentive to boost your response rate, this isn’t always necessary. Based on the information you collect, you can make the necessary improvements and adjustments to your business to make your customers happier.
  • Finally, email marketing allows you to retarget people who have visited your site effectively, added products to their cart, but then abandoned their cart without actually checking out. Email marketing can help you reach back out to these people, remind them of the products in their cart, and potentially offer them an extra incentive — like free shipping — to push them to complete the purchase. Without lifecycle management, shoppers abandon their carts and are three times less likely to return to your site. MuteSix clients see a 30% increase in revenue when adding email – we can help you increase your list size by three times and convert revenue at four times the rate of social channels.

 

How to Do It Right

As you can see, email marketing can be a huge asset to your business if you’re looking to save money on marketing costs, build rapport with your customers, and gain valuable feedback about your business. But even though email seems simple with a subject line, text, and graphics — it requires thought, time, and effort to do it right. 

For instance, you should only send out emails to customers who have opted into your email list. Sending unsolicited marketing emails is a huge turn-off for a majority of consumers. As a result, you should build your email list the old-fashioned way rather than simply buying it. Furthermore, you should always make unsubscribing from your marketing emails simple and straightforward. In fact, the law actually requires this

Finally, you will need to determine the right frequency and content for your marketing emails. You want to send enough to remain relevant but not so many that you become bothersome. One great email marketing strategy involves giving customers the ability to choose the frequency of the emails they receive — between one a day, once a week, or once a month. Generally speaking, your emails should always provide some sort of value to the customer. This value should be clear and concise within the subject line to increase open rates. 

Clearly, more work goes into email marketing than meets the eye. So if you don’t want to be stuck doing all this work on your own, consider working with a professional email marketing service like MuteSix. 

 

The MuteSix Difference

MuteSix brings a deep heritage in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their customer strategy and execute people-based marketing programs that drive significant growth.

We have worked with clients big and small to help them achieve incredible growth resulting from revolutionary marketing practices. Some of our clients include Adidas, Morphe, Ring, Theragun, Petco, Disney, Zumba, and more. But don’t just take our word for it! We boast tons of glowing client testimonials and data-based results that really speak for themselves. 

For instance, more than 30 of our clients acquired or raised venture capital funding after working with us. On average, our clients saw a 359% increase in revenue after working with us for just six months. 

Finally — and most importantly — our clients were able to generate over $1 billion in trackable revenue as a result of our innovative and effective marketing strategies. 

Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers. But don’t just stop at email! 

MuteSix also offers marketing services throughout other channels, including social media platforms like Facebook, Instagram, Snapchat, Pinterest, and YouTube, in addition to Google, Amazon, and SMS. So if you’re looking for a complete cross-channel marketing approach to help you grow your business, cover all your bases with MuteSix’s industry-leading expertise. 

 

Our Process

  1. We begin the process by performing an audit and deep-dive analysis into your current email marketing strategy to identify areas that can be optimized. This process provides us insight into what has worked for you so far and what we need to improve. This process also allows us to develop new but cohesive content that blends seamlessly into your past marketing emails. If you do not currently have an email marketing program set up, we can take a look at your other marketing avenues to get a good feel for your brand voice, image, and mission. 
  2. We then move on to developing a comprehensive roadmap that details strategy, deliverables, and KPIs. We consistently communicate and consult with you along the way to make sure that you’re getting everything that you need from our email marketing services. In terms of strategy, are you trying to build your email marketing list? Increase your conversion rate? Start a loyalty program? These are all things that we can work on. In terms of deliverables, we can offer high-quality graphics and copy that will improve the success rate of your marketing emails. Finally, we usually consider things like clickthrough rate, conversion rate, bounce rate, list growth rate, forwarding rate, open rate, and unsubscribe rate as KPIs. 
  3. From there, we develop advertising audience segmentation based on both pixeled website interactions and available attribute grains within CRM or lifecycle platforms. This is a key component that many email marketing strategies miss. This is because not every email will appeal to every customer. Instead, you need to create different groups from your comprehensive email list. We do the hard work for you by sorting each subscriber into the proper segment to provide them with the right email marketing content. 
  4. Finally, we execute the devised strategy and continually analyze and optimize performance across owned marketing channels. This step is especially important because with email marketing — the work is never finished! Instead, we constantly monitor the key KPIs determined in Step 2 and take action to improve any underperforming areas. 

This proven process has achieved the following results for our clients: 

  • 40 times more repeat purchases
  • 20% of total revenue attributed to email
  • 2 times email list size
  • 12% decrease in Facebook CPA

 

MuteSix as Your Email Marketing Agency

With our help, you can bring email marketing into the 21st century! We can help you develop smart copy and eye-catching graphics that will make people want to open your emails. We can also help you develop popular customer loyalty programs primarily through email marketing. 

Finally, we can help you get the right email content in front of the right people by segmenting and organizing your email list. Reach out to the experts at MuteSix for a complimentary consultation. Together we can discuss strategy, goals, and the future direction of your company through email marketing.