When executed correctly, email can be one of the most profitable channels for your e-commerce business.
Without lifecycle management, shoppers abandon their carts and are 3x less likely to return to your site. MuteSix clients see a 30% increase in revenue when adding Email – we can help you increase your list size by 3x and convert revenue at 4x the rate of social channels.
MuteSix brings a deep heritage in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their customer strategy and execute people-based marketing programs that drive significant growth.
Tie your paid media efforts together with one of the most effective platforms for building relationships with your customers, turning leads into revenue, and retaining customers.
Fur provides natural, effective skincare and haircare for up top, down there, and everywhere in between. Fur products elevate your body hair and skincare routine, and the entire product line is created with the cleanest facial-grade, vegan, cruelty free, non-toxic ingredients that are dermatologically and gynecologically tested.
MuteSix was tasked with increasing Fur’s brand loyalty and implementing retention strategies through email marketing.
In order to increase brand loyalty, two new loyalty tiers were implemented with incentivized purchase perks to acquire new customers and encourage existing Fur rewards members to continuously engage. To creatively and consistently promote the new and improved loyalty program, we collaborated as a team across paid and organic channels. We worked to differentiate the loyalty program and to encourage signs up by communicating to customers that the new tiers were created to fit their specific behaviors and shopping needs.
When developing our messaging, we recognized Fur’s loyalty program and subscription levels should reflect the personal nature of their grooming products. We understood that a personal subscription should come with personalized messaging in order to nurture both existing and new members in intentional ways. With that in mind, we differentiated our messaging based on definitions of engagement behaviors, created custom segments and personalized the creative to promote and capture the attention of the customer. Overall, each email was a touch point optimized to a specific demographic.