Google YouTube dpHUE MuteSix worked with the hair care brand to help grow their brand, increase visibility, and reach new users at a sustainable rate. The Goal dpHUE was experiencing negative return on ad spend before turning to MuteSix. They wanted to grow their brand, increase visibility, and reach new users at a sustainable rate. The Strategy dpHUE freshened up their campaign portfolio with YouTube, Shopping and Gmail ads for greater ROAS. We started by segmenting campaigns by theme and structuring campaigns to direct the most relevant landing page depending on what they searched. From this, conversion rates increased from 0.44% To 5% in the first month of our partnership. We diversified their campaign portfolio by testing shopping, YouTube, Gmail, and Display. Shopping yielded a 2.52x ROAS. Gmail and display yielded a 6.73x ROAS with remarketing audiences. Retention audiences performed well in YouTube when paired with Google’s automated bidding strategy, target CPA. 95% Account cost/conversion decrease 1,464% ROAS increase 837% Conversion rate increase Back View Next Case Study