Meta EnergyFirst MuteSix worked with the nutrition supplement brand to utilize Facebook ads to decrease CPA, increase ROAS, and grow profitable audiences. The Goal MuteSix was tasked with optimizing EnergyFirst’s Facebook campaigns, changing their customer acquisition strategy, and producing new creative content. The Strategy MuteSix optimized campaigns by layering various interest over lookalike audiences and focusing on the top 2 selling products. The team changed customer acquisition strategy by targeting more mature audiences that were health conscience and stayed away from young gym enthusiasts. Based on customer insights, we produced various creatives that focused on the health benefits, natural characteristics, and 5-star reviews. 38.2% CPA decrease 2.89x ROAS 45% Profitable audiences increase Back View Next Case Study