Meta Golf Anything MuteSix worked with the golf apparel and accessory brand to utilize Facebook ads to increase their ROAS, while decreasing their CPA. The Goal MuteSix was tasked with increasing Golf Anything’s ROAS, while decreasing their CPA. The Strategy The team implemented DPA campaigns to improve KPIs. We segmented audiences based on gender and interests and used scarcity copy angles for product ads to drive more conversions. 34% ROAS increase 29% CPA decrease 40% Email list growth Back View Next Case Study