Meta ROHO MuteSix worked with the on-demand religious sermon company to increase site visitors, sign ups and return users. The Goal ROHO wanted to get more site visitors, sign ups, and return users. The Strategy The team started out by launching lead generation ads on Facebook for new email sign-ups. We scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new video, images, and copy combinations. We also built out awareness campaigns on Facebook to drive more website visitors. 55% Return visitors increase 3x CPC decrease 20ยข CPA for email sign up Back View Next Case Study