Author: Brian Hettler

This is the typical response of most marketers when they hear someone talk about the Facebook Audience Network:

The “Spend $10K a Day” podcast is going international…audiences, that is. If you’re looking to scale your Facebook ad campaigns, advertising in other countries is a HUGE opportunity. Because there are … Continued

 The ability to exclude audiences in your Facebook ad targeting is an important tool to ensure you:

This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period.

You can target the right audience and use the right objective, placement, and bidding model, but if your message is wrong, your Facebook campaign will lose money.

If you send dozens of emails to your customers each month, you will burn out some of your subscribers who will ultimately opt out or stop reading your emails all … Continued

The “Spend $10K a Day” podcast is back, and we’re discussing some big news—Facebook has opened up the ability for brands to advertise in Instagram Stories. Instagram Stories are Facebook’s answer … Continued

 Are you spending thousands of dollars per month on Facebook ads, but aren’t totally sure on how the algorithm works? Or are you a new start-up looking to growth hack … Continued

Facebook ads and food delivery go together like strawberries and cream—just look at our Facebook case study for Chef’d.

You don’t always want to offer a special offer or discount to sell products on Facebook; not only will you slash your profit margins, but you’ll also devalue your brand … Continued