Google Meta Canopy Energy MuteSix worked with the solar company to increase their leads and sales. The Goal Canopy Energy’s primary goals were increasing leads and sales through their online channels by utilizing Facebook Ads and Google’s AdWords. The Strategy We shifted lead generation from cold outreach through call-centers to more online channels, such as Facebook and Google. We scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We also built new landing page flows for different ad campaigns and set up proper customer tracking through Google Analytics to assure ads were performing properly. 6x Inbound leads increase 50% CPA decrease 2x Profitable audience reach increase Back View Next Case Study