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MuteSix worked with the online sales platform to gain more qualified leads via Facebook and Google ads.

The Goal

CreditIQ’s primary goals were to gain more qualified leads to provide loans to and increase app usage.

The Strategy

We scaled CreditIQ’s business with a combination of awareness and conversion campaigns using Facebook and Adwords. We wanted to first increase app installs and then increase activations within the platform. We performed A/B testing for different landing pages, created deeplinking campaigns for re-engagement, and generated email acquisition campaigns with Lead Ads.

60% CPL decrease 45% CPI decrease 2x Conversion rate increase

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