Criquet Shirts

MuteSix worked with the clothing brand to help achieve a greater return on ad spend.

The Goal

MuteSix was tasked with achieving a greater ROAS for Criquet Shirts. Criquet Shirts had not significantly allocated spend on Google. They were looking to prove category demand on non-branded acquisition and needed to bring in learnings from our work on Facebook to the new platform.

The Strategy

MuteSix leveraged Smart Shopping and automated bidding to push their best-performing products through the Google network. This contributed to an overall 10x ROAS monthly and scaled their account from $1k in spend to $30k-$50k monthly.

54% Search Cost/Conv. decrease 111% ROAS increase 4,100% Spend increase

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