Meta G-RO MuteSix worked with the luggage brand to utilize Facebook ads to increase conversions and return on ad spend. The Goal MuteSix was tasked with increasing conversions and return on ad spend. The Strategy The team utilized lookalike audiences and key demographics to target interested and qualified audiences in the US as well as in the UK. We tested price to find a middle ground with margins for ad spend and accessibility for the average consumer. We also scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We optimized the marketing funnel from Facebook to website checkout. 100% ROAS increase 500% Conversions increase Back View Next Case Study