MuteSix worked with the delivery service to utilize Facebook ads to increase app installs and decrease cost per install and cost per purchase after download.

The Goal

goPuff partnered with MuteSix to help manage and execute a two-pronged campaign to first introduce people to the app, and then encourage them to install and make a purchase through it.

The Strategy

The team first examined its Audience Insights dashboard to determine the best audience to target with this campaign. It then used Power Editor to build a series of mobile app install ads, which direct people to the app store where they can immediately download the app. The ads were optimized for all placements: Facebook, Instagram and Audience Network.

35% App installs increase 30% Cost per install decrease 35% Cost per purchase decrease

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