Google YouTube

Grass Roots Farmers' Cooperative

MuteSix worked with the farmers' co-op to help scale their account with Google ads.

The Goal

Grass Roots Farmers’ Cooperative transitioned from a subscription-based model and wanted to scale their account after making this change. As a brand that was completely new to YouTube with an extremely long conversion window, they needed to aggressively remarket to users to successfully convert them.

The Strategy

We were able to scale their monthly spend from $5k to $50k with an overall 3x ROAS on Google. Additionally, within just three months of introducing Grass Roots to YouTube, we helped them generate over $150k in revenue.

59% Account cost/conv. decrease 318% ROAS increase 610% Spend increase

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