MuteSix worked with the on-demand haircut service app to expand their existing market and drive new users.

The Goal

Hairdoo’s goal was to expand in their existing market (Los Angeles) and focus on driving large numbers of new users in this competitive market.

The Strategy

The team targeted multiple demographics to significantly increase app installs. We also scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We tested a range of different messaging, creatives and funnels to identify the most effective ad copy and user journey.

5x App installs increase 3x Cost per app install decrease 2.1x Active app users increase

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