Google Jacoby & Meyers MuteSix worked with the full-service consumer law firm to help drive more leads and cases through Google. The Goal MuteSix was tasked with driving more leads and cases through Google. We looked to drive down cost per lead while increasing J&M’s influence throughout the state of California. The Strategy We became more segmented in our targeting, allowing for more control of audiences and keyword categories that ultimately led to scale. 55% Cases increase 30% Cost per case decrease 6 New target locations opened Back View Next Case Study