CRO Jax n Daisy MuteSix worked with the pet care brand to optimize landing page conversion rates. The Goal Jax n Daisy challenged MuteSix to increase their conversion rate through a landing page redesign. The Strategy To effectively optimize Jax n Daisy’s conversion rate prior to their new website relaunch, we worked on building a custom landing page with an improved user experience. We featured Jax n Daisy’s surplus of 5-star customer reviews and highlighted the success rate of treating skin irritations using natural ingredients. In order to combat potential objections to the product’s price, we also emphasized Jax n Daisy’s 60-day money back guarantee along with their Sezzle integration that offers a buy now, pay later solution. 30% Spend increase 18% CVR increase 394 Purchases 1.77x ROAS Back View Next Case Study