Meta LeaseVille MuteSix worked with the online lease-to-own product company to increase sales and reach new audiences. The Goal LeaseVille’s goal was to increase sales and reach new audiences. The Strategy The team worked to increase CTR and conversions by A/B testing creatives, products, copy and CTAs. We scaled current media buying on Facebook around getting new users into the funnel, which included building new audiences and identifying the highest converting products. We identified the best performing customers and created look-a-like audiences to increase customer base and lower CPA. We also increased the amount of products that would sell on the site. 65% Cost-per-sale decrease 25% Profitable produce lines increase 2.5x Average order value increase Back View Next Case Study