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ONYX Motorbikes

MuteSix worked with the electric bike company to help create and execute a successful go-to-market strategy.

The Goal

MuteSix was tasked with creating and executing a successful go-to-market strategy, making $600,000 minimum per month across all channels, including Facebook, Google, and Email. We had a limited budget to make it happen due to a lengthy production process – orders had to be limited to avoid significant delivery delays.

The Strategy

We first drove interest at top of funnel with intro-style ads showcasing the bike in use while promoting specific value props. We then secured customers by highlighting a Buy Now, Pay Later installment plan, and utilized UGC content in remarketing.

Once we had a sufficient audience pool, we worked to drive acquisition traffic across our largest audience pool via 1-10% super look-alikes and relevant interest targeting.

$35 CPA 3.41% CTR through Q3 2020 69.93 ROAS

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