On the heels of Pinsy’s organic virality on TikTok, MuteSix felt confident that Pinsy would drive business growth by introducing the burgeoning platform into their marketing mix. As such, the agency stepped in to manage Pinsy’s campaign set up, which included media buying and creative strategies based on platform-specific best practices and data-backed solutions custom-tailored to drive optimal results.

Extensive Testing and Optimization of Past Organic Creative
Pinsy’s campaign creative proved to be a pivotal driver for the fashion brand in its early days on TikTok. With limited historical data and key learnings to reference, MuteSix initially looked to the brand’s past organic content, optimizing their most engaging posts for their newly launched ads. Following their launch, MuteSix went on to extensively test all creative and extract robust insights before ideating future creative.

Data-Backed Strategies for High-Performing Fresh Paid Content
Once MuteSix had enough performance data to work with, the focus was shifted to creating fresh content. Straight out of the gate, MuteSix leveraged influencer-created UGC, having measured the remarkable success of the brand’s existing influencer marketing efforts. Additionally, MuteSix leaned heavily into influencer whitelisting, investing in TikTok’s newly released Spark Ads. After seeing impressive results with this content, the agency continued to extensively test hooks, angles, and content formats so as to identify new opportunities for growth and extend reach to additional audiences. 

Taken together, MuteSix discovered that the top-performing content amongst Pinsy audiences on TikTok proved to be that which felt organic in nature and had a lifestyle focus. This meant celebrating customers’ first impressions, the ease of styling Pinsy shapewear, and the brand’s unique value propositions.

Advanced Targeting Solutions Based on Key Learnings from Meta
When setting up the brand’s first paid TikTok campaign, MuteSix optimized for Add to Cart and utilized broad audience targeting, including Fashion & Apparel, as well as other top-performing interest groups targeted by Meta ads.

Robust Measurement Solutions for Aggressive Yet Efficient Scaling
To circumvent the performance tracking and attribution challenges in a post iOS 14+ world, MuteSix leveraged both in-platform analytics and first-party data obtained from post-purchase surveys, which collectively provided the most reliable measurement of TikTok’s impact on business performance.

Due to MuteSix’s extensive creative testing and optimization, robust performance measurement solutions, and strategic scaling on TikTok, the agency was able to ensure the highest level of marketing dollar efficiency and maximize growth for Pinsy as they continued to fortify their TikTok presence.